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Recent Articles

Volunteers on a farm
Email Marketing,SMS Marketing,Social Media Marketing

Charity Marketing Strategies: Boost Your Nonprofit’s Impact

 Charities rely on their supporters for donations and volunteers. Without supporters, a charity may struggle to meet its objectives — or Read More >>
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Virginia Anderson
Marketing professions in a meeting to discuss email vs social media
Social Media Marketing

Email vs. Social Media Marketing: Strategies for Growing Your Business

 When it comes to attracting new customers and turning them into paying clients, email and social media marketing are the go-to for many brands. Read More >>
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Virginia Anderson
Social media manager working on phone
Social Media Marketing

Social Media Marketing Tips: Strategies for Success

 Social media is a powerful way to stay connected, and adults of all ages love it. It is no longer just for cat pictures and status updates. Read More >>
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Virginia Anderson
Social media manager
Social Media Marketing

What is Social Media Management: Everything You Need to Know

 Social media has become a must-have tool for businesses of all sizes. With over four billion active users worldwide, social media platforms Read More >>
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Lisa Rios
Social Media Marketing

How To Use Facebook Page Roles Effectively: A Comprehensive Guide

 Who hasn’t found themselves drooling over a bakery’s social media images? Platters of flaky croissants, cakes that double as works Read More >>
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Megan Smith
Business owner marketing with instagram
Social Media Marketing

Marketing With Instagram: Strategies for Boosting Customer Engagement

 Here’s a secret: I had to set up screen time limits on my own phone because I loved scrolling Instagram so much. I’m not alone. By Read More >>
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Suzanne Wentley
Social Media Marketing

What Is Social Media Marketing? | A Guide to Getting Started

 Social media is a powerfully effective business marketing platform to harness a larger audience and develop long-lasting relationships with Read More >>
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Suzanne Wentley
Social Media Marketing

The Free Photo Resources Guide to Improving Your Social Media Posts

 I thank the internet gods for stock photography all of the time. As someone who never mastered the art of taking pictures, these images allow Read More >>
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Megan Smith
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Gabriella Hunt
Social Media Marketing

A Beginner’s Guide to LinkedIn Groups

 I think of my LinkedIn news feed as the digital equivalent of attending a chamber of commerce networking breakfast — except I don’t Read More >>
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Suzanne Wentley
Social Media Marketing

Social Media 101 – Social Media Quickstarter Training

 Get our latest social media resources delivered straight to your inbox. Subscribe to our Hints & Tips newsletter.  No one’s Read More >>
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Suzanne Wentley
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Jessica Carroll
Businesswoman working on a LinkedIn Marketing Strategy
Social Media Marketing

How to Get Started on a LinkedIn Marketing Strategy

 To be honest, sometimes I, too, forget that LinkedIn is a social media platform and ripe for social media marketing. Its personality is so Read More >>
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Megan Smith
Shop owners working on Facebook business page
Social Media Marketing

What Are the Benefits of a Facebook Business Page?

 Even after years of marketing consultation, I didn’t understand the substantial benefits of a Facebook business page until I met Aaron Read More >>
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Suzanne Wentley
Sharable content on social media
Social Media Marketing

How to Create Impactful Shareable Content on Social Media

 It can feel like magic for digital marketers when a single post goes viral. When you hit the mark without a clear plan, maybe something Read More >>
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Suzanne Wentley
Social Media Marketing

YouTube for Business: Getting Started

 It seems like the entire world is using YouTube nowadays. And according to DataReportal, they pretty much are. As of April 2023, the Read More >>
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Starla Gatson
Social Media Marketing

Social Media Automation: How It Works and Why It’s Important

 There’s a reality that most business owners don’t realize until they start a social marketing campaign: It takes a lot of time. A Read More >>
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Suzanne Wentley
Woman using laptop
Social Media Marketing

Content Curation for Social Media: 8 Best Practices

 If you’ve heard it once, you’ve heard it a thousand times — you need to post on social to stay connected to your target Read More >>
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Ellie Diamond
Social Media Marketing

Run an Instagram Photo Challenge and Build Brand Awareness

 Truthfully, I’m the least photogenic person around. (Even my husband agrees.) I have two pictures where I look human, and I use those Read More >>
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Megan Smith
Man on phone with coffee cup thumbnail image
Social Media Marketing

How to Find Hashtags to Boost Your Social Media Presence

 If you’re old enough, you may know the common hashtag symbol by its other names. In its rotary phone days, the symbol of four Read More >>
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Suzanne Wentley
Social Media Marketing

Integrate Data and Best Practices for More Creative Instagram Posts

 This article is brought to you by our friends at Shutterstock. Make your Instagram posts higher performing while staying true to your Read More >>
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Bridget Johnston
Social Media Marketing

Facebook’s Donate Button: The Ultimate Tool for Nonprofits

 For nonprofits everywhere, social media is a vital forum for raising awareness, inspiring action, and collecting donations. And with more Read More >>
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C. Edward Morgan
Social Media Marketing

8 Live Streaming Best Practices for Your Business

 Everyone is jumping on the live-streaming bandwagon these days, from worldwide brands that take their audiences on virtual shopping sprees to Read More >>
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C. Edward Morgan
Social Media Marketing

Maximizing Conversions With Facebook Call to Action Buttons

 You’ve got your Facebook business page optimized and a strong Facebook Ads campaign set up. You’ve already been through Read More >>
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Matt Cribbin
Social Media Marketing

How to Recruit Brand Ambassadors: 8 Tips You Should Implement

 Building a strong brand requires more than just a great logo, product, or service. It also needs a community of dedicated ambassadors who are Read More >>
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Catherine Kimani
Social Media Marketing

The Ultimate Guide to LinkedIn Post Best Practices for Marketers and Small Businesses Alike

 Once known as the social platform exclusively for networking professionals and recruiters, people are turning to LinkedIn to find more than Read More >>
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Lisa Rios
Email Marketing,Social Media Marketing

Use Facebook Lead Generation Ads to Build Your Contact Lists

 Even with all the digital marketing options available to your business, email remains one of the most effective, raising an average return on Read More >>
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Alaina Brandenburger
Social Media Marketing

How To Make the Most of Facebook Targeted Ads for Small Businesses

 Despite the rise of newer social media channels like TikTok, Facebook remains the top social media platform, boasting 2.9 billion active Read More >>
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Cait Carter
Social Media Marketing

How to Stand Out on Social Media

 Separating yourself from the pack and knowing exactly how to make your business stand out on social media can be daunting, particularly if Read More >>
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Constant Contact
Seasonal Marketing,Social Media Marketing

How to Give Your Facebook Business Page a Holiday Makeover

 The leaves on trees may have only just started to change color, but now is the ideal time to start thinking about your holiday marketing Read More >>
Danielle Cormier
Social Media Marketing

How to Create an Event Hashtag to Build Engagement at Your Next Event

 Hashtags are everywhere, and I do mean everywhere! You can now find them on every major social network (excluding LinkedIn), and more than Read More >>
Kristen Curtiss
Social Media Marketing

Social Media for Nonprofits: A Comprehensive Guide

 It’s time you started using social media for your nonprofit. With nearly 4 billion social media users worldwide, it’s safe to Read More >>
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Adele Streissguth
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