A new Constant Contact survey of almost 2,000 small businesses finds they are becoming more comfortable with social media marketing and are using it more when engaging with customers:
- Use of social media marketing among survey participants continues to rise; 81% reported using social media to market their businesses, up from 73% in the spring.
- 45% said social media marketing doesn't take a lot of time, an "about face" from just six months ago when small businesses cited time as a significant barrier to adoption.
- Facebook continues to be the social media tool of choice — but Twitter is gaining ground, both in terms of usage and effectiveness. 60% of those using Twitter found it to be an effective tool to connect with customers — up from 47% in the spring.
- 60% report engaging with all customers and prospects who post comments on social media platforms, whether those posts are positive or negative.
The survey also reports that small businesses still rely heavily on in-person interactions and events in addition to email and website marketing to reach their customers. For additional survey results, please see the key findings and our official press release.
Customer Success Stories
The reason why I even started getting so many likes and followers is because I sent out Constant Contact emails to tell subscribers about our Facebook page. And Facebook is a great place to connect to people outside the studio with updates on what we're doing, healthy food choices, and other news. Owner and Founder, Work It Out Fitness
We use Facebook to promote the newsletter and direct them to our website for subscriptions to it. I can easily say that we have received 50% of our leads from email and social media. Executive Assistant to Cindy Meehl, Director of the award-winning film, "Buck"
Last year, we were expecting 1,000 people (at our event) and we got 3,000, mostly because of our use of Constant Contact and social media. By providing more frequent, bite-sized content, we keep the buzz alive longer and don't experience the drop-off in activity we did when just sending out an email newsletter every two weeks. Founder, Winter Park Harvest Festival