Ecommerce Email Marketing Software

Ecommerce email marketing is a strategic approach that uses automated campaigns to engage customers based on their behaviour and data. The ultimate goal is to drive sales while improving customer satisfaction by delivering timely and relevant messages.

These email marketing sends are commonly used by ecommerce businesses to drive sales: 

• Encouraging customers who left items in their cart to complete a purchase 

• Sharing upsell offers, promoting deals, or recommending other products 

• Sending win-back offers to re-engage customers

In general, Automations that can be directly tied to sales recovery and customer engagement tend to show high ROI.  Here are a few automations that help businesses generate more leads, increase revenue, and retain customers with less manual effort. 

• Abandoned cart emails: These are particularly effective for winning back revenue. For example, Wellington Brewery saw a $36,000 annual increase in conversions by sending discount codes to customers who abandoned their carts.  

• Welcome series: Making a strong first impression with new subscribers helps build brand awareness and convert prospects into customers 

• Promotional emails: Sharing sales and coupons is a direct way to drive conversions 

• Birthday, anniversary, and special occasion messages: Sending personalised offers on these dates can make customers feel valued and encourage purchases

Constant Contact integrates with CRMs, design tools like Canva, ecommerce tools like Shopify and Woocommerce, and accounting tools like Stripe or Xero. Explore more than 300 integrations with a free trial, or sign up for a paid plan to get access to our entire library of hundreds more native and Zapier integrations.

Constant Contact is a user-friendly email marketing tool suitable for ecommerce businesses across all industries, particularly if you want to grow your customer list while saving time on marketing efforts. You don’t have to use a sophisticated ecommerce-first tool to track revenue and drive more sales for your business. In addition to dozens of time-saving automations like abandoned cart reminders or birthday messages, Constant Contact easily integrates with major ecommerce platforms like Etsy, Shopify, and WooCommerce.

Constant Contact offers three main plans: Lite, Standard, and Premium, with pricing based on the number of contacts and email sends.

Lite has the basics you need to get up and running. You’ll get access to our hundreds of ready-to-send email templates, a library of more than 300 native integrations, one automation template, and basic reporting.

Standard helps you take your business to the next level with three automation templates, automatically sending emails to people who didn’t open them, social ads, and advanced reporting features.

Premium includes all Standard features, and is great for ecommerce businesses who are ready to level up their sales with unlimited automation, unlimited custom segments, robust analytics, and Facebook and Google Ads integration. Premium is the right fit for businesses who need more advanced ecommerce and automation capabilities.