Make social media manageable.
Build buzz around your brand, post consistently, and grow your business with our simple social media marketing tool.
Find new customers.
Reach beyond your network and drive traffic with eye-catching Facebook and Instagram ads.
Plan, create, and share.
Turn your emails into social content in a few clicks and schedule posts on Instagram, Facebook, and LinkedIn.
Banish writer’s block.
Save time writing social posts with AI writing assistance that can draft in your brand’s tone of voice.
Save time by publishing to multiple platforms in one go.
Quickly push your posts and videos to Facebook, Instagram, LinkedIn, and TikTok. Here’s how it works.
Types of social media tools
Scheduling
Publish immediately or schedule for later. Simply select a date and time to schedule your post in advance.
Analytics
See how your posts perform on each platform. Track metrics like unique views, likes, reactions, comments, and shares from a single dashboard.
Social Inbox
Manage comments, mentions, and messages across all your platforms, so you can keep up with conversations and build your community in one place.
AI
Let AI writing assistance help you come up with ideas for content, or prompt it to turn emails you’ve already written into ready-to-go social posts.
Ready to get started?
First, choose a marketing plan that works for you. Social posting and reporting are included in all plans.
Lite
No foreign transaction fees.
Start marketing today with award-winning email and social media tools.
Most Popular
Standard
No foreign transaction fees.
Grow faster with powerful automated marketing tools.
Vision6
No foreign transaction fees.
Communications built for the public sector with compliance backed by Australian data storage and ISO 27001:2022 compliance.
*Plan price is based on number of contacts and email sends. Overage fees may apply. Compare plan options.
Tips and resources to stand out on social media
Do's and Dont's for Social Media Marketing
Download this list of practical tips to improve your social media content.
The 15-Minute Social Media Planning Calendar
Use this calendar to plan what, when, and where to post.
Your Ultimate Guide to Social Media
This eBook tells you everything you need to know about social media marketing—learn how to plan content, use best practices, measure results, and more.
Learn about social media tools
A truly robust social media marketing platform should be able to:
Sync to the social platforms that matter most to your small business
Manage multiple social media accounts in one place
Create and adjust content based on the platform (i.e., turn a 9:16 Instagram Reel into a 1:1 ratio that works for a LinkedIn feed post without wanting to pull your hair out)
Tell you how to create and schedule posts in advance or immediately
View and respond to comments and DMs
Give you audience insights, so you better understand who your content is resonating with
Get post performance and analytics that are useful to you, such as likes, reach, or engagement metrics
Learn more social media marketing tips on our blog.
Social is one of the best kept secrets for growing your email list. You can piggyback off of the social audience you build and get them interested in subscribing to your emails through special content, like sign up landing pages or link-in-bio landing pages. Plus, you can repurpose any email you send your audience into social posts, so you’re not reinventing the wheel.
List building tools like surveys or custom forms help you get to know your audience so you can send them emails that build relationships with your customers over time.
Say your bakery is developing a new vegan cupcake. You can drum up hype for the new recipe by teasing the cupcake on social. Get people to sign up to your waitlist via a link in bio landing page to hear when new flavours drop. Or, create a survey that asks people what flavours they want to see next from you. When your next launch happens, you’ll already have people who are eager to hear from you.
While monitoring comments is good, using a tool like Constant Contact for social listening allows you to track and respond to comments across all platforms in one place — which can save you hours each week replying to DMs and keeping up with conversations across social apps.
Additionally, you can easily monitor your analytics, social posting schedule, and view comments all together to streamline efforts across Instagram, Facebook, LinkedIn, and TikTok (available on desktop only for now).
You don’t have to be a social media manager to harness the power of AI for content creation. AI can significantly speed up the process and help with content generation. In Constant Contact, AI can help you:
Generate fresh ideas for social posts
Come up with posts for you from scratch using just a few keywords
Transform emails into shareable content for Facebook, Instagram, and beyond.
Social media ROI is more than just follower counts. The most telling indicators are going to be engagement metrics. Your likes, comments, and shares are far more valuable than how big your audience is, because they reflect how well your content is resonating and can be an early sign you’re starting to build loyalty.
High engagement signals that you're not just reaching the masses, but you're genuinely connecting with your target audience. It’s all about fostering a real connection with people.
Social Media Marketing Tools
Start posting in minutes with one social media tool.
Schedule content in a few clicks, reach new audiences with social ads, and turn followers into contacts.