When it comes to the best practices for email marketing, start with choosing a reputable email provider/vendor and branding a mobile-friendly email template with your logo and company colors. Then, create your segmented email lists for more targeted marketing. Once you have those foundational pieces, it’s time to create your automated welcome email series, and start building your permission-based email list.
As you move beyond the welcome email series, write engaging content that directs your reader to action, carefully craft your subject lines for maximum open rates, and track your campaign results so you know what’s working and what isn’t.
Following these best practices for email marketing will give you the best opportunity for a successful email marketing campaign.