Keep the conversation going.
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Use drip campaigns to get segments of your audience to take action.
Drip campaign open rates are about 80% higher than a single email and the average click through rates are 3 times higher.*
Segmenting your contacts and sending more targeted emails are marketing best practices, especially if your list is large or you have several audiences you keep in touch with.
After you've created a segment of your contacts, create a new automated campaign. A campaign journey can change so having the ability to add emails to your series puts contacts on the path of your choosing.
You got their attention and you know what got them to open. Follow up with a series of emails that gives them more information. By targeting your messages with relevant content, you’ll get them to take action.