Drip Campaigns

Send more personalized, targeted, and timely emails with drip campaigns.

Drip campaigns are a great way to automatically build brand awareness, nurture leads, and increase engagement—bigger results in less time.

Increase open rates and engagement with drip campaigns.

Determine audience

Determine audience

Create a drip campaign to reach those who joined your list automatically.

Provide relevant content

Provide relevant content

Segment your lists and create personalized content ahead of time.

Plan your campaign

Plan your campaign

Understand your goals and then set the number of emails to send.

Automate your campaign

Automate* your campaign

Choose the order, frequency, and content to put on autopilot.

Use drip campaigns to get segments of your audience to take action.

Drip campaign open rates are about 80% higher than a single email & the average click through rates are 3 times higher*

Create contact lists

Lists allow you to target and mail contacts with common interests. They also help you manage the email addresses in your account more efficiently by focusing on one group at a time.

Segment your audience

Segmenting your contacts and sending more targeted emails are marketing best practices, especially if your list is large or you have several audiences you keep in touch with.

Set up your drip campaign

After you've created a segment of your contacts, create a new automated campaign. A campaign journey can change so having the ability to add emails to your series puts contacts on the path of your choosing.

Automate your drip campaign

You got their attention and you know what got them to open. Follow up with a series of emails that gives them more information. By targeting your messages with relevant content, you’ll get them to take action.

Source: *https://emailmonks.com/drip-email-marketing/infographic.html

Segment your contacts based on specific criteria.

When you take the time to segment your contacts and send the right message to the right people, you get better open rates and overall engagement with your emails. Create segments of your contacts based on email activity, list membership, and contact details to send more targeted emails.

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 Create audience segmentation  List segmentation example

Email drip campaigns go beyond keeping you top-of-mind.

Think of drip emails as a way to share helpful information, products, or tips over a period of time, related to your overall goal for the email campaign. Drip campaigns allow you to reach out to your customers and/or prospects and provide contextual information that’s relevant to them on a consistent basis.

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Set up drip campaign Drip email campaign example

Marketing Advice

All the tools and advice to get you started with drip campaigns.

Specialize your content with segmented lists

Specialize your content with segmented lists

Know which customers react to a sale? Or the time of day they like to shop? These preferences can be used to organize your lists.

SEE HOW
10 best email drip campaign examples

10 best email drip campaign examples

Define your goals and see some examples for growing your business with drip campaigns.
 

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Using click segmentation in an email

Create a welcome email
 

Create an automated welcome email that sends to new contacts when they join your mailing list.

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