Email List Builder

A pop-up sign-up form is embedded into the HTML code of your website or blog. It’ll appear in the center of the page after a specific amount of time, typically between 1 and 15 seconds, allowing you to collect sign-ups as people view your website. To  use pop-ups to grow your email list, include a subscribe action that tells people what they’re signing up for — and why it should matter to them. 

Here are a few other tips to consider when you create a pop-up form for your website:  

• Preview your pop-up on both desktop and mobile to make sure it works and looks good on multiple device types. 

• Select how frequently you want your pop-up to appear. For example, you might want to set up one that only appears once, or to keep a user interested when they appear to be leaving your site. 

• Make your pop-up match your website by uploading your logo and adding your branding. 

• If you aren’t comfortable using HTML, make a lead generation landing page instead, which is a no-code option.

Double opt-in (aka confirm opt-in) is the best way to ensure your email list is full of high quality subscribers who really want to be there. While confirm opt-in isn’t a requirement, it shows you’re more focused on engagement and the quality of your contacts, not the quantity.

If you want to make sure your subscribers are really interested in your content, get double opt-in from them. In the long run, this can help you ward off low open rates and mass unsubscribes, which can negatively affect your email deliverability rate and land you in peoples’ spam folders. 

Learn more about confirm opt-in and how it works.

A lead magnet allows you to build mobile-friendly contact and survey forms that can be shared on your social media or in print with a QR code. The goal of a lead magnet is to gather email addresses, phone numbers, and names in order to build lasting connections with potential customers. Here are qualities of an effective lead magnet: 

• Mobile-friendly: Designed to be easily accessible and usable on mobile devices.

• Customizable: Allows you to tailor forms and surveys to your specific needs and branding.

• Engaging: A good lead magnet offers immediate value to your customer. In an instant, they get access to content they want, like a promo code, free gift, or an actionable checklist or guide.

• Survey-based: Can be used to learn more about your audience's needs and preferences.

Learn how to create a lead magnet in this step-by-step guide. 

Life happens, and sometimes your Plan A to collect email addresses from your phone or laptop goes awry. Here are a few ways keep business chugging as usual and collect emails offline:

• Use the ListBuilder App: This app lets you gather sign-ups even without internet access. The information saves on your device and syncs automatically once you're back online.

• Printable Forms: Download and use a physical sign-up form or guest book for people to write their details.

• Constant Contact Mobile App: Scan business cards to quickly add new contacts to your list.

• Strategic Placement: Have sign-up options available in high-traffic areas like your front desk, at events (trade shows, fairs, markets), or at your checkout counter.

• QR Codes: Add a QR code to your paper sign-up forms. People can scan it with their phones to easily join your mailing list through a landing page.

There are different ways to build your email list, and different forms to drum up interest in your business.

Add a form to any of these common list-building tactics: 

• Your website: Directly embed forms on your own website as a banner, flyout, inline, or pop-up. You can customize the messaging based on specific page content.

• A landing page: Share the unique URL anywhere online (e.g., social media, emails, ads) to meet your audience wherever they are. 

• Via QR code: Use QR codes in print materials, emails, social posts, or anywhere in person. The QR code will link directly to your sign-up landing page, making it easy for people to join from their phone. 

• On social media: Share your sign-up form directly on social media platforms, or create a link in bio landing page that links out to places where people can learn more about you. You’ll reach a broad audience on social media that you can convert into contacts you can message directly. 

Explore more list building tips and tricks.