Resend to Non-Openers
If at first, you don't succeed...
Want to improve open rates? Resend your email to non-openers.
Boost your open rate by targeting those who didn’t open your recent email.
Resend in one click
Check a box to have the email automatically resent with minimal effort.
Pick the right timing
Resend between 3 and 7 days. Choose the best timing for your objective.
Switch up your subject line
Change your subject line to see if it gets more people to open the second time around.
See your results
See a side-by-side view of how many people clicked on links in both your emails.
Schedule an email to automatically resend with an updated subject line to contacts who didn't open it.
Spend a little extra time and effort to try to win contacts who don't open your emails.
First, select the lists that you want to send to. Resending an email to contacts who didn't open it the first time involves creating a list of those contacts and sending a copy of the original email to that new list.
There are lots of reasons why contacts don’t open emails. But the good news is you can automatically resend to the contacts who didn't open it the first time, and tweak your subject line as well.
Instead of writing off your disengaged subscribers, compare your results to understand how unengaged they actually are. If they open your resent email, it can inform your future campaign strategy.
Open rates measure the percentage of contacts who opened your email compared to how many were sent. It sounds simple, but a lot goes into that number.
Prevent an email from automatically resending to non-openers
Resending an email to your non-openers is an opportunity to tweak your subject line and give your email a second chance at being opened, but there may be times when you want to cancel the option. In just a few clicks, you can prevent it from resending.Learn more
Less than half of your audience won’t open your email.
Make sure your audience is getting the important information they need. While open rates won’t be as high as the first email sent, you can get enough of a lift to make a difference to your business.Learn more
Resource to help you do more business.
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*Internal analysis of our customers from 3/26/18 through 4/15/19; First emails sent during this time period had an average open rate of 18% and second emails sent during this time period had an average open rate of 24%, an increase of 35%