Customer Success Video: Creating Engaging Content

You've committed to Email Marketing -- now what? Constant Contact's small business marketing advisors can help guide you through the small business newsletter writing process. Email marketing webinars, tutorials, and live advisors have tons of tricks to engage your readers through emails.

Another helpful tool is to hear a real Constant Contact customer tell how she writes exciting emails to her customers. In this video, you?ll hear:

• A real small business owner discuss her keys to success
• Tips on understanding what will resonate with your clients
• The desired length and intent of the email blasts
• How to create strong calls to action to direct readers where you want them to go
• Tips on knowing what readers want -- and how to offer it to them
• How to use an email marketing service to spread the word about your events, sales, and special offers
• Ways to give your readers a voice to communicate back to you and strengthen your relationship
• Suggestions on ways to tap into specific, seasonal concerns -- and make them marketable