Email Marketing Hints & Tips

Topic: Elements of Effective Emails

Here's where we get down to the nuts and bolts of your email. Read articles on every element of a successful email campaign and learn how to make sure your email gets delivered, opened, read and clicked through.

3 Ways to Drive a Stronger Bond with Customers

Too much of a good thing is exactly that. Consumers are already stressed about paying for gas and groceries. Throwing everything you've got at them including the kitchen sink (even if you're shipping it for free) isn't going to be effective.

Instead of overcommunicating with customers, use the challenging economy as an opportunity to drive stronger bonds with them. How can you do that? Here are three creative ways.

A Look at Click-Throughs

You've got to love your email click-through rates. They give you valuable insights into the minds of your customers. Want to get more out of your clicks? This article will give you a better understanding of what click-throughs are, how to analyze them, and what you can do to improve yours.

Achieving the perfect consistency...

Consistency will not only save you time by helping you simplify and focus your marketing efforts but, more importantly, it will help you set and routinely meet the expectations of your customers and prospects. And that equals a positive impact to your bottom line.

Big Fish, Little Pond

Targeting content more specifically to a narrower audience can be a challenging proposition for an organization. It's true that you can exclude some of your audience by writing to more specific needs and desires, but read on as email newsletter expert, Michael Katz, shares the many benefits...

Branding Is Smart Business

Picture this: A prospective customer sees your logo, your email newsletter, or your ad, and in a split second thinks, "Oh! There's that great company again. They have just what I need. I'm going to buy from them today."

Sounds good, right? It's what every company wants? brand recognition. And with a little effort, you can build it for yourself!

Break Through the Clutter - 3 Tips on Writing Email Copy

So how do make your email newsletter stand out as a "must read" issue after issue? Learn how to make your email newsletter stand out with email newsletter expert, Michael Katzand.

Checklist - 25 Questions Before You Send

Worried about email blocking, filtering, and the Federal Can Spam law? Here are 25 questions which address email marketing best practices that all legitimate email marketers should ask themselves before hitting that send button.

Elements of Email Design

Don Lutkus and Sally Moren work together on Constant Contact's marketing and advertising creative. Combined, they have more than 40 years of experience in design and creative strategy. Who better to ask about email design? In a recent interview, I asked them to answer some questions about the key elements of design.

Email Branding & Design Checklist
How do you present your business or organization to your audience? Does your brand say "conservative and trustworthy," "bold and innovative," or "whimsical and inviting?" The colors, graphics, and words you choose to promote yourself are crucial to creating the image you're selling.
Finding Success with Targeted Email Campaigns

You know the challenge you have as an email marketer: to make your emails as relevant as possible to those receiving them. The first step is to segment your list into groups. The next step is to create relevant email campaigns for each targeted segment. This approach to email marketing allows you to focus on the specific needs or interests of each group.

From Good to Great

You already know email marketing is a worthwhile investment with a great return. And you are good at it! But in today's market "good" just isn't good enough.

Get More Clicks With a Good Call-to-Action

The call-to-action is a determining factor of your click-through rate. It is an important component of your email copy because it answers three important questions for the recipient.

Getting Your Emails Opened More Often
You can have the greatest, most relevant content in your emails, but if no one opens them, then it all goes to waste. So what are some ways to ensure that your emails will be opened and read by your customers? Let's look at five of them.
I Get a 'Click' Out of You: Writing Email Copy

There's no magic formula, but here are some hints and tips on writing email copy. I hope you get a 'click' out of them.

Making Your Email Your Own
It's hard enough sometimes to figure out what to say in your emails, so who wants to worry about design too? Thankfully, with more than 400 customizable templates, Constant Contact has taken some of the challenges of finding the right look for your message out of the process.
People Are Talking

There's a lot of talk these days about the value that social media has when it comes to your email marketing campaign. We've previously discussed how sites like Facebook, LinkedIn, and Twitter can help you broaden the reach of your content and increase the number of people on your mailing list. But, to quote the late-night pitchmen: "Wait, there's more!"

Speak to Me!
When you're using email marketing to communicate with your audience -- as in, you're not just trying to sell them stuff -- you're building customer relationships. And relationships flourish when two parties engage in a dialogue. That's true of your best personal friendships, and it's also true in business.
Special Edition:Thoughts on Small Business & Entrepreneurship

Gail Goodman Interviews Rieva Lesonsky, Editorial Director, Entrepreneur Media Inc.

Steps to Create an Easy Email Communications Plan

Do you have an email marketing communications campaign? Creating one isn't as hard as you might think.

The 4 Secrets to an Effective E-Newsletter

How do you continue, issue after issue, to make your newsletter stand out in the crowd and keep your readers reading? Learn how with our friend and newsletter expert, Michael Katz.

The Economy Is Down. What's Up with Your Customers?

It's hard to imagine any business that hasn't been touched by the recession. Auto makers, corporations, big-box retailers, franchise owners, entrepreneurs, nonprofits, and Main Street shops alike are all asking themselves, "How are we going to survive this economy?"

The Secret to Relevant Emails: Segment Your List

According to a 2006 study by Jupiter Research, engaging your audiences in more relevant communications could increase net profits by an average of 18 times*. That's why, as email marketers, we need to do everything possible to make our emails relevant.

Times Are Tough. Do Your Customers Know You Care?

Here in the Constant Contact Customer Support center, we have the benefit of connecting with our users every day -- either by phone, through live chat, or via email. We've been listening carefully to what they're saying about how the economy is impacting their businesses and their lives. And you know what? We've learned something very interesting and extremely valuable to any business or organization:

Why Am I Getting This?

If you want to see your email communication get results, you have to invest some time and energy into ensuring that what you are communicating is valuable to those receiving it.

Why Signups on Your Website Are Like Blind Dates

Like our real-life relationships with spouses and significant others - business relationships with customers need to be nurtured. Any long-term relationship starts with a good first impression.

Writing Compelling Promotional Copy

Good copy helps your readers understand what you are offering them and gives them a clear way to respond. These copywriting tips are ones that the pros know well and will help you to create compelling copy that will engage your readers.

Your From Line: Benefit or Barrier?

In this issue of Email Marketing Hints & Tips, we'll cover the From line, and what you can do to make sure your From line serves as an advantage, instead of an obstacle.

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