How to Create a Content Marketing Capsule Wardrobe - Constant Contact

A capsule wardrobe is a simple idea: instead of stuffing your closet with clothes you rarely wear, you focus on a small collection of pieces that you actually love and work with almost everything. The point isn’t having more clothes, it’s about having the right clothes that you can wear in many different ways.

You can do the same thing with your content. Instead of constantly trying to come up with new ideas, you can create a small collection of “go-to” pieces that you can reuse, tweak, and pair together in different ways to keep your content marketing going without burning out.

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