Email Marketing

3 Reasons Healthcare Organizations are Centralizing Email Marketing

While healthcare systems appear to their patients, volunteers, and even employees as a single, unified organization, the reality is that they have different departments, locations, audiences, and marketing needs.

So, how do you enable dozens of different groups to use healthcare email marketing effectively while still maintaining control and consistency? How can you see how their efforts are performing both individually and as a group? A multi-account email solution is the answer. In this guide, you’ll learn three key reasons that healthcare institutions are turning to this solution and the benefits they experience.