The State of Real Estate Marketing

Real estate agents are carrying the weight of their own marketing efforts in an increasingly competitive and complex market. In fact, 47% of agents report that they manage every aspect of marketing themselves, juggling these responsibilities alongside all of the work that goes into managing clients and listings.

However, marketing doesn’t come naturally to most agents, and this is reflected in how they rate their current marketing success. So what do agents need to become more effective marketers, without adding to their already heavy workload? Building a smart and easy-to-use technology stack that can help them stand out from the crowd, generate leads, and save time is becoming a non-negotiable.

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