AI Email Marketing Tools

Think of AI as a helpful marketing assistant — it can speed up your content creation, provide fresh ideas, and help you connect with your audience more effectively. 

AI can save you time and help you:  

• Repurpose existing content across channels

• Create content when inspiration is low

• Keep your brand (and posting schedule!) consistent 

• Market smarter, not harder, when you’re short on resources

Creating a good prompt for AI is something of an art and a science. A good prompt should clearly explain what you want the AI to do, like write an email, come up with a discount code for a seasonal promotion, or draft copy for an ad.  

Instead of toggling between multiple free AI marketing tools, simply generate email copy in Constant Contact by providing a few details like: 

• What your business does, and who you serve 

• The key points you want to communicate

• Your brand’s tone of voice. For example, do you want to sound friendly or professional? 

Remember: AI has limitations. Anything you generate still needs a human touch to fact check and add a personal spin.

You can use AI in your small business marketing strategy in several key ways, like: 

• Drafting emails, including click-worthy subject lines that will grab your audience’s attention

• Coming up with new ideas for social posts, text messages, and ads 

• Turning emails into shareable social content in one click 

• Creating multi-channel marketing campaigns across email, social, text messages, and landing pages in minutes, not months

• Beating writer’s block with AI writing assistance, so you don’t have to stare at a blinking cursor waiting for that lightbulb moment  

Want more info? Dive into the pros and cons of using AI in your marketing.

Yes. Get access to our time-saving AI content generator with any of our paid plans. 

Use the AI content generator to customize the tone of your content based on your brand qualities. When you click “Write with AI,” you can select different tones like: 

• Professional

• Enthusiastic

• Informative

• Approachable

• Persuasive

Then, modify the result or re-prompt the AI to draft new copy. It can summarize an email, come up with captions, or generate text messages. 

It can! You can use AI to come up with fresh ideas for content and cut down on the time it takes to power your marketing. In fact, nearly half (48%) of surveyed small businesses use AI to write emails, subject lines, or social posts (37%) or create visual content (29%).

By testing different messaging, hooks, and types of content, you can use your findings to refine your marketing for the long haul. For example, you can generate different styles of subject lines to see which gets more of your emails opened. Higher open rates can lead to email carriers recognizing your business as legit, decreasing the likelihood your emails end up in the spam folder. Or, use the time you save on content creation to expand to new channels you’ve never tried before, like paid social.