Birthday and Anniversary Emails

Build customer loyalty with automated birthday and anniversary emails.

Never miss an opportunity to stay in touch with your customers and supporters to ensure repeat business and referrals.

Automatically stay connected to your loyal customers with birthday and anniversary emails.

Birthday and Anniversary Messages gets a 12 percent higher open rate than a standard automated email.*

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Collect and store
anniversary dates

Collect dates on your web form and easily import the dates you’ve already stored

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Create an anniversary
program

Import the dates you’ve already stored or start collecting membership details and subscription dates.

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Choose a template
and set a date

Choose your template, add personalized greetings, & we’ll automatically send on your preferred date.

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See how you’re doing and revise your message at any time

See the impact of all your birthday and anniversary email campaigns.

Stay connected to the people who matter the most to your business—your loyal customers and supporters.

Set up a birthday message to send automatically every year to show your customers you care and keep them coming back.

Collect birthday and anniversary dates

Import dates you already have, collect from your sign-up forms, sync from your business management software, and use our profile form.

Create birthday and anniversary campaign

You can create an automated birthday or anniversary email that is sent annually to your contacts. Use a simple layout, start with a personalized greeting, a special offer, loyalty coupons, or complimentary service.

Schedule a recurring birthday and anniversary email

Once you've created a recurring email campaign, you can choose to automatically send it out to your contacts either on their birthday or up to 14 days before their birthday.

Edit an active birthday and anniversary email

Revise a birthday and anniversary email that has already started sending to your contacts. Add blocks, replace images, and swap social icons just by dragging and dropping.

Revise your message to make it perfect for the occasion.

Whether you're working in a draft or you've deactivated a recurring birthday or anniversary email, your email remains inactive after editing. During this time, your eligible contacts won't receive your email and it won't start sending again until you're ready to activate it.

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Woman celebrating anniversary Birthday and Anniversary Email Templates

Let’s start celebrating special occasions.

Whether you're working in a draft or you've deactivated a recurring birthday or anniversary email, your email remains inactive after editing. During this time, your eligible contacts won't receive your email and it won't start sending again until you're ready to activate it.

Learn More

Woman celebrating birthday Anniversary email example

Marketing Advice

All the tools and advice to get you started with your birthday and anniversary email messages.

How to delight your customers with anniversary emails

How to delight your customers with anniversary emails

In this video tutorial, you'll learn how to create an automated email to send to your contacts annually on the birthday or anniversary date on file.

SEE HOW
Seven emails you should be sending

7 emails you should be sending

You should be communicating with customers on a regular basis and including a variety of emails to be effective.

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Automatically resend an email to non-openers

Automatically resend an email to non-openers

Resending an email saves you time because it lets you reuse the content you already created.

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