Email Marketing Analytics Tools
Get email analytics software that boosts efficiency.
See what’s working and what’s not with the ability to track your success in real time.
Why choose email tracking software?
Constant Contact’s email tracking tools bring clear, real‑time email analytics to every campaign, so you can see what worked, what didn’t, and what to do next.
Identify prospects
Understand who engages and when. Use email tracking data to segment contacts and follow up with confidence.
Improve productivity
Double down on the messages and channels that convert. Learn what resonates and optimize every send.
Get real-time data
Track opens, clicks, click-to-open rate, and engagement to make decisions based on data that matters most to your business.
What you can track with Constant Contact
Email marketing doesn’t end after you hit ‘send.’ Our email analytics tools tell you whether your email was received by recipients, if it was opened or deleted, and if they clicked the links inside.
In-depth reporting allows you to watch the performance of your campaigns over time and see who’s engaging and who isn't. Plus, identify top emails and audience segments at a glance.
Get insights on how your marketing is performing across all locations, franchises, departments, or teams.
Compare up to five campaigns to see which gets the most opens or clicks, and A/B test email subject lines. Then, weave winning elements into your next send.
See exactly where people click inside your emails with a visual heat map. Learn which buttons, images, or links earn attention.
Identify and group like contacts, so you can create more targeted lists, send more relevant emails, and see better results.
Track your mobile email open rate, and compare it to your audience’s desktop opens. Plus, tailor content and send times by device.
The Constant Contact app helps you keep a pulse on campaign performance in real time, anywhere you are.
Get expert support that fits your style.
From friendly phone chats to self-service video tutorials, an award-winning support team is here to answer your questions whenever and however you need a hand.
Ready to get started?
Frequently asked questions
When you’re using email analytics tools, you’ll want to keep a pulse on data like:
Opens
Clicks
Click-to-open rate
Engagement
Bounce rates and unsubscribes
Whether the email was received by recipients
Whether the email was opened or deleted
Whether recipients clicked the links inside
Mobile open rate and how it compares to desktop
Get a full overview on email reporting in Constant Contact in our Knowledge Base.
When you track success in real-time, you’ll quickly find out what's working and what's not in your email marketing — whether you’re dealing with low open rates or trying to get more clicks in your email content. Here are suggestions to improve your analytics based on different metrics:
Open rates: If your email is being sent but isn't getting read, try these tips for improving your open rates
Click rates: Use these hacks to increase your click rates in your emails
Spam: Use these best practices to reduce the likelihood you’ll be marked as spam
Deliverability: Help your email land in the inbox with these proven deliverability tips
Look for an email analytics tool that helps your business:
Boost efficiency with clear, real-time data you can make decisions with
Save time with dashboards and quick-turn email templates
Track key metrics like opens, clicks, click-to-open rate, and overall engagement
Monitor campaign performance over time
Connect to other apps you use every day with integrations
Help you identify top emails and segment contacts
Offer visibility across all accounts (useful for teams, franchises, and multi-department organizations)
Compares campaign and enables A/B testing of elements like subject lines
Includes a click-tracking heat map to show user interaction within emails
Tracks mobile open rates and allows for content tailoring based on device
Provides on-the-go tracking capabilities, like through a mobile app