Social Media Marketing Tools

Start posting in minutes with one social media tool.

Schedule content in a few clicks, reach new audiences with social ads, and turn followers into contacts.

No risk. No credit card required.

Meet your all-in-one social media marketing tool.

Make social media manageable.

Build buzz around your brand, post consistently, and grow your business with simple, all-in-one social media management tools built for small businesses.

Save time by publishing to multiple platforms in one go.

Quickly push your posts and videos to Facebook, Instagram, LinkedIn, and TikTok. Here’s how it works.

Experience all that the Constant Contact social posting tools have to offer

Types of social media tools

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Scheduling

Publish immediately or schedule for later. Simply select a date and time to schedule your post in advance.

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Analytics

See how your posts perform on each platform. Track metrics like unique views, likes, reactions, comments, and shares from a single dashboard.

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Social Inbox

Manage comments, mentions, and messages across all your platforms, so you can keep up with conversations and build your community in one place.

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AI

Let AI writing assistance help you come up with ideas for content, or prompt it to turn emails you’ve already written into ready-to-go social posts.

Artist checking social media post of pink ceramic vases while holding paint palette and smartphone.

Ready to get started? 

First, choose a marketing plan that works for you. Social posting and reporting are included in all plans.

Lite

$12/month*/mo*
Ideal for beginners

Start marketing with award-winning email and social media tools.

Recommended

Standard

$35/month*/mo*
Great for most businesses

Grow faster with powerful automated marketing tools.

Premium

$80/month*/mo*
Ideal for pros

Get industry-leading tools for automation, segmentation, and more.

*Plan price is based on number of contacts and email sends. Overage fees may apply. Compare plan options.

Compare plans

Integrations

Sync your Facebook, Instagram, LinkedIn, and TikTok. After connecting our social media marketing tools to your accounts, simply create, plan, and post content to all your social channels in one go.

Explore hundreds of integrations

Tips and resources to stand out on social media

Feeling social?

Start your free trial today

No credit card required.

Learn about social media tools

A truly robust social media marketing platform should be able to: 

  • Sync to the social platforms that matter most to your small business 

  • Manage multiple social media accounts in one place 

  • Create and adjust content based on the platform (i.e., turn a 9:16 Instagram Reel into a 1:1 ratio that works for a LinkedIn feed post without wanting to pull your hair out) 

  • Tell you how to create and schedule posts in advance or immediately 

  • View and respond to comments and DMs

  • Give you audience insights, so you better understand who your content is resonating with

  • Get post performance and analytics that are useful to you, such as likes, reach, or engagement metrics

Learn more social media marketing tips on our blog.

Social is one of the best kept secrets for growing your email list. You can piggyback off of the social audience you build and get them interested in subscribing to your emails through special content, like sign up landing pages or link-in-bio landing pages. Plus, you can repurpose any email you send your audience into social posts, so you’re not reinventing the wheel. 

List building tools like surveys or custom forms help you get to know your audience so you can send them emails that build relationships with your customers over time. 

Say your bakery is developing a new vegan cupcake. You can drum up hype for the new recipe by teasing the cupcake on social. Get people to sign up to your waitlist via a link in bio landing page to hear when new flavors drop. Or, create a survey that asks people what flavors they want to see next from you. When your next launch happens, you’ll already have people who are eager to hear from you. 

While monitoring comments is good, using a tool like Constant Contact for social listening allows you to track and respond to comments across all platforms in one place — which can save you hours each week replying to DMs and keeping up with conversations across social apps.

Additionally, you can easily monitor your analytics, social posting schedule, and view comments all together to streamline efforts across Instagram, Facebook,  LinkedIn, and TikTok (available on desktop only for now).

You don’t have to be a social media manager to harness the power of AI for content creation. AI can significantly speed up the process and help with content generation. In Constant Contact, AI can help you: 

Social media ROI is more than just follower counts. The most telling indicators are going to be engagement metrics. Your likes, comments, and shares are far more valuable than how big your audience is, because they reflect how well your content is resonating and can be an early sign you’re starting to build loyalty.

High engagement signals that you're not just reaching the masses, but you're genuinely connecting with your target audience.  It’s all about fostering a real connection with people.