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Black Friday

Nov 25

Small Business Saturday

Nov 26

Cyber Monday

Nov 28

Giving Tuesday

Nov 29

Week 10: List Development

How to Ask for Email Addresses

Use this simple script to ask for email addresses in-store and online.


Entice people to sign up for your email list by offering a small incentive like exclusive content or a 10% off coupon.

Grow Your Email List Wherever You Go

Collecting new contacts on the go has never been easier. Sign up new subscribers right on your tablet using our List Builder app. You can instantly add contacts to any list, create new lists, and even add contacts offline.


Improve Email Results with Targeted Lists

Learn how to create unique lists and sign up forms for different groups of people. Create tags for best customers, VIPs and other special groups and track how people interact with the different content and offers in your emails.
Register Now.


Week 9: Fund-raising

How to Prepare for the Holiday Giving Season

Watch this video for expert tips on how to create a fundraising plan and increase year-end donations.


In 2015, email marketing accounted for 29 percent of all online donations.

Source: M + R

Automation Service

Engage new donors and volunteers with a customized Welcome series—and keep your supporters active beyond the holiday giving season.

Buy Now For $99
or upgrade to email plus and receive a complimentary series.

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Video: Collect Donations

Collect donations easily this holiday season. Create a customized page with information about your cause—your contacts can donate with just a few clicks.


Week 8: Cyber Monday

How a Small Business Made $67,000 from One Cyber Monday Email

Not sure if Cyber Monday will work for your business? Read how one business owner sold a record-breaking 27 jobs in one day.


“After I sent our email my phone didn’t stop for the next 10 hours. I was literally taking calls at midnight!”

-- Heath Bowman, Southeastern Underdeck Solutions

Technology Partner: CideWalk

Get your big holiday offer in front of local customers and grow your email lists through local mobile advertising.


Webinar: Getting Started with Events

Learn how to employ an Event Campaign to send invitations to your big online sale this Cyber Monday.


Week 7: Loyalty

How to Add Value This Holiday Season Without Offering a Discount

You don’t always have to offer a discount to inspire customer loyalty. Try one of these ideas instead.


Looking for a unique and personal way to wish your customers a happy holiday? Create and share a quick, 30-second video.

Technology Partner: Perkville

Empowers any local business to create a rewards program in minutes. Increase loyalty, referrals and social media engagement when you integrate with your account.


How-To: Create a Recurring Anniversary Email

Celebrate your customers’ loyalty with an automated anniversary email they’ll love.


Week 6: Offers & Coupons

5 Last-Minute Ideas for a Successful Small Business Saturday

Small Business Saturday is less than a month away! Use these ideas to bring customers to your store.


Small Business Saturday spending reached $16.2 billion in 2015, a 14 percent increase from 2014!

Source: National Federation of Independent Business


Get a custom Facebook Ad and ensure your holiday discounts and offers are seen. Let our experts design an ad that will drive results this holiday season.
Our Experts Can Help.
Learn More

Our Experts Can Help. Learn More

Reach and Reward Your Customers

Learn how to effectively use Coupons and Sign Up Tools this holiday season. We’ll discuss developing mobile responsive coupons for any business type, rewarding customers for sharing, and how to capture and add new customers to grow your email list.
Register Now.


Week 5: Promote Your Business

A Simple Holiday Promotion Plan

Get more customers to shop with you this season! Use these steps to plan and create a great holiday offer.


Use multiple channels to promote your holiday offers. 40% of shoppers consult three or more channels before making a purchase.

Source: Hosting Facts

Pay Per Click Advertising

Increase holiday traffic to your website and see immediate results through Pay Per Click (PPC) ads on Google and Bing. Turn your website into a holiday destination.
Our Experts Can Help.
Learn More


How-To: Promote Your Small Business with Email & Social Media

Together, social media and email marketing can drive more results. Get the most out of your social media pages this holiday.


Week 4: Email Automation

3 Ways to Automate Your Email Marketing this Holiday Season

Use automation to give new subscribers a warm welcome and bring them back in the New Year.


First impressions matter! Subscribers who receive a welcome email increase their long-term engagement with a brand by 33%.

Source: Experian

Automation Service

Engage prospects and customers with a customized Welcome series—and keep your customers active beyond the holidays. Upgrade to Email Plus now and receive a complementary series.

week 4 col 3

Getting Started with Automated Emails

Learn how to set up your holiday emails ahead of time so you can sit back and relax. Register today.


Week 3: Campaigns

30 Ideas for Your Holiday Email Marketing

Not sure what to send your customers this holiday season? Use these ideas as inspiration.


Don’t overlook email during your holiday planning. Email marketing drove 20% of online sales in 2015.

Source: Custora

Campaign Design

Don’t have time to design this busy season? Let our experts customize a holiday template for you.


Overview: Campaign Types

There’s a whole suite of campaign types at your fingertips. Take a look to decide which works best for your business.


Week 2: Advertising

5 Ways to Get Your Business Found Online

Make it easy for customers to find your business online using these tips.


Did you know? 78% of small businesses believe new customers find them through search engines.

SEO (Online Presence)

Use Search Engine Optimization (SEO) to boost organic search engine rankings so customers can find your website more easily this holiday season.


How-To: Add Google Analytics to Your Email

Track which web pages your email subscribers are visiting through Google Analytics.


Week 1: Templates

Get Your Emails Ready for the Holidays!

These 11 professionally-designed holiday email templates will help you make a great impression and save time during this busy time of year.


Keep your emails short and sweet this holiday season - emails with 20 lines of text or less result in the highest click-through rates.

FREE Holiday Templates

Holiday templates are here! Get started on your holiday campaigns today.


How-To Guide:

Create, Customize, & Send an Email


Check back every week for more great content!

Find Seminars & Training—Online and in Your Neighborhood

Connect with our experts in a local class, seminar, or online webinar. End the year with strong results, and get a great head start on your 2017 marketing plans.

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