Creating Your First Automations - Constant Contact

Marketing automation helps you streamline your workflows, save time, and
build relationships with your audience in a more personalized, meaningful way. These worksheets show you how to automate an email, including a welcome message, birthday/anniversary greeting, and an abandoned cart email.

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Email Click-Through Rate: What's Good and How to Improve

Learn how to calculate your email click-through rate, understand what affects it, and apply proven tactics to improve it.

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UTM Codes: How to Set Up Campaign Tracking [2026]

Learn what UTM codes are and how to set them up to track which emails, texts, social posts, and QR codes drive traffic.

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Local Government Marketing That Works: A Practical Guide to Engaging Your Residents