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Blaise Lucey

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Blaise Lucey

I love to hear the stories of small businesses & organizations who are using Constant Contact creatively and effectively. I also run BlaiseLucey.com, a website for writers and musicians trying to market their work online.

Posts by Blaise

Email Marketing

How to Segment an Email List (with Examples)

If you’ve been using email marketing for a while, you might have come across the term segmentation. Before we dive into how to segment an Read More >>

Blaise Lucey

Email Marketing

7 Reasons Emails Bounce (And What You Can Do to Improve Your Bounce Rate)

For most of us, the first time we see an email bounce we’re completely at a loss. We’re wondering what it means. And we start asking, Read More >>

Blaise Lucey

River Cartie

Small Biz Marketing

The Biggest Advantage Small Businesses Have Today

When you’re a small business, you have one distinct advantage over the big guys: customer relationships. Every time you’re talking with a Read More >>

Blaise Lucey

Social Media Marketing

16 Small Businesses with Awesome Facebook Cover Photos

Many small businesses are still perfecting their Facebook Page’s layout after Facebook’s Timeline changes, but there’s some definite Read More >>

Blaise Lucey

Social Media Marketing

Is Email Better than Social Media?

A new report from Monetate, an e-commerce software firm, has found that email marketing is still driving more overall sales than social media Read More >>

Blaise Lucey

Email Marketing

11 Mistakes That Make Your Email Newsletter Absolutely Unreadable

Even after you’ve cleared the hurdle of email design, the actual content of an email marketing newsletter can trip you up at the finish Read More >>

Blaise Lucey

Small Biz Marketing

3 Ways Email Marketing Helped a Consulting Firm’s Rebranding

When Brian Coyle, the founder of internet marketing firm e-Zone, started working with image consulting company House of Colour, the goal was to Read More >>

Blaise Lucey

Email Marketing

How to Build a Content-Rich Email

Here’s a timeless question: If an email looks great, but has nothing to say, does anyone read it? We recently talked about places to find Read More >>

Blaise Lucey

Small Biz Marketing

[Q&A] 4 Restaurants Share Their Email Marketing Secrets

At Constant Contact, we do our best to get our customers’ perspectives on email marketing. Recently, we sat down and thought, “Wow, how Read More >>

Blaise Lucey

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