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Dave Charest

Dave Charest

Director of Small Business Success @ConstantContact. On a mission to provide small businesses and nonprofits practical, step-by-step marketing advice so they can do more business and more for their cause. Grateful to travel the country showing audiences how to make sense of online marketing.

Posts by Dave

Small Biz Marketing

SMS Text Message Marketing Best Practices to Build Relationships and Increase Sales

These days, everyone has a smartphone with them at all times. This provides a great opportunity for businesses to connect with their Read More >>

Dave Charest

Skyler Evans

Email Marketing

How to Set up an Effective Automated Welcome Email Series (with Examples)

You might have asked yourself – how do I make a strong first impression and stay top-of-mind for my customers? Think: introductions. The Read More >>

Dave Charest

Seasonal Marketing

How to Create a Holiday Email Marketing Plan

Holidays, already? If you’re the type that likes to plan ahead, absolutely. There’s no better time than now to start Read More >>

Dave Charest

Email Marketing

Email Marketing Metrics: Measuring Success Beyond Open Rate

Ask someone about their email marketing results, and they’re likely to mention their open rate (the percentage of their email recipients Read More >>

Dave Charest

Small Biz Marketing

10 Smart Tips for Real Estate Drip Campaigns

Do you have an automated email drip campaign for your real estate work? Or maybe have drip campaigns set up, but they’re not getting much Read More >>

Dave Charest

Small Biz Marketing

Content Marketing Strategy for Consultants

Wouldn’t it be nice if you had a way to attract more clients that you actually enjoy working with? Clients that end up spending more, Read More >>

Dave Charest

Email Marketing

How to Write Good Survey Questions

You’ve decided to use a survey or poll to learn more about your audience. You have a list of people to survey and the right online Read More >>

Dave Charest

Email Marketing

How to Write a Marketing Email That’s Effective and Persuasive

When you send a marketing email, it’s a bit different from a regular email. You’re not just sharing information, you’re Read More >>

Dave Charest

Email Marketing

What’s the Best Length for My Email Newsletter?

I know you want a definitive answer. So here it is: The best length is approximately 20 lines of text when you’re creating an email Read More >>

Dave Charest

Small Biz Marketing

The Biggest Pitfall of Being a Generalist Marketing Agency

When you start a marketing agency, your first impulse might be to keep your focus general. After all, staying general will open you up to a Read More >>

Dave Charest

Email Marketing

Why You Need to Send More Email Than You Think

I’m sure you’ve asked yourself, “How often should I send email?” Weekly? Monthly? Any time sales are low? Start Read More >>

Dave Charest

Email Marketing

How to Make It Easier to Read Your Emails

Has this ever happened to you? You send out an email with information about a program or sale. You’ve made sure to answer all the Read More >>

Dave Charest

Email Marketing

The More You Know, the Easier It Is to Inspire Action with Email

Yep. I’m about to date myself for sure. But does anyone else remember seeing NBC’s “The More You Know” public service Read More >>

Dave Charest

Email Marketing

How to Ask for Email Addresses (A Simple Script that Works Anywhere!)

“I can’t wait to get more email today!” Said no one ever. So why would you ask, “Would you like to join our email Read More >>

Dave Charest

Social Media Marketing

How to Schedule Your Facebook Posts Ahead of Time

Like all small business owners, you’re busy. Which means, finding the time to post on Facebook can often fall by the Read More >>

Dave Charest

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