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Dave Charest

Director of Content Marketing @ConstantContact. On a mission to provide small businesses and nonprofits practical, step-by-step marketing advice so they can do more business and more for their cause. Grateful to travel the country showing audiences how to make sense of online marketing.

Posts by Dave

Marketing Automation

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Email Marketing

How to Set Up an Effective Automated Welcome Email Series (with Examples)

You probably already know that first impressions are key when it comes to growing your business. But beyond the first impression, you also need Read More >>

Dave Charest

Email Marketing

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Email Marketing Basics

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Seasonal Marketing

How to Create a Holiday Email Marketing Plan

Holidays, already? If you’re the type that likes to plan ahead, absolutely. There’s no better time than now to start thinking about Read More >>

Dave Charest

Email Marketing

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Measuring Results

Email Marketing Metrics: Measuring Success Beyond Open Rate

Ask someone about their email marketing results, and they’re likely to mention their open rate (the percentage of their email recipients that Read More >>

Dave Charest

Marketing Automation

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Email Marketing

10 Smart Tips for Real Estate Drip Campaigns

Do you have an automated email drip campaign for your real estate work? Or maybe have drip campaigns set up, but they’re not getting much Read More >>

Dave Charest

Content Marketing

Content Marketing Strategy for Consultants

Wouldn’t it be nice if you had a way to attract more clients that you actually enjoy working with? Clients that end up spending more, Read More >>

Dave Charest

Surveys

How to Write Good Survey Questions

You’ve decided to use a survey or poll to learn more about your audience. You have a list of people to survey and the right online Read More >>

Dave Charest

snowflake created by Created by Arthur Shlain. From the noun project.

Email Marketing

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Seasonal Marketing

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Small Biz Marketing

Watch: Spruce Up Your Holiday Marketing Plan

The holiday season is upon us! Whether you’re a small business owner, nonprofit professional, or side-hustling entrepreneur, we want you to Read More >>

Dave Charest

Marketing Automation

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Email Marketing

Some Ways to Get New and Repeat Business with Email Automation

If you’re like many of the small businesses we talk to, it’s likely you’re concerned with finding new customers, not having enough time Read More >>

Dave Charest

Email Marketing Basics

How to Write a Marketing Email That’s Effective and Persuasive

When you send a marketing email, it’s a bit different from a regular email. You’re not just sharing information, you’re Read More >>

Dave Charest

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