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Leslie Finlay

Leslie Finlay has been helping businesses express their brand voice through content since 2012. Her clients include travel agencies, technology and business service providers, marketing firms, and restaurants. With a double MA in Nonprofit Management and Public Policy, she also has a strong academic writing background.

Posts by Leslie

Small Biz Marketing

Customer Retention Strategies to Grow Ecommerce Revenue Year-Round

In 2019, almost two billion people worldwide shopped through ecommerce stores, generating more than $3.5 trillion in sales in the U.S. Read More >>

Leslie Finlay

Small Biz Marketing

Daycare Forms Guide: Tips and Example Questions

As a daycare provider, you need to put your best foot forward with the families you serve. Parents have high expectations for those in charge Read More >>

Leslie Finlay

Email Marketing

Client Segmentation for Financial Advisors: How Email Can Deliver a Personal Touch

Financial advising is a personal business. From your clients’ goals to priorities, incentives, and anxieties — understanding them on a Read More >>

Leslie Finlay

Small Biz Marketing

Client Satisfaction Survey Examples to Help Learn From Your Customers

It’s no secret that good customer service is your best competitive advantage. There are dozens of best practices that help you Read More >>

Leslie Finlay

Social Media Marketing

Pinterest for Real Estate Marketing: 9 Ideas That Sell

Before you cast Pinterest aside as a space for DIY crafters and amateur chefs, consider this: according to Hootsuite’s research, 90 percent Read More >>

Leslie Finlay

Email Marketing

22 Real-World Email Design Examples to Inspire You

Email marketing is one of the most effective ways to build and retain a loyal brand following. By nature, email communication is Read More >>

Leslie Finlay

Small Biz Marketing

15 Tips to Improve SEO for Insurance Agents

When prospective customers are in the market for insurance products, their search almost always begins online. Your services could be exactly Read More >>

Leslie Finlay

Small Biz Marketing

A Simple 4-Step Guide to Great Theatre Marketing

Great theatre marketing is all about attracting prospective theatregoers and attracting prospective theatregoers is all about tapping into your Read More >>

Leslie Finlay

Small Biz Marketing

7 Law Firm Web Design Examples, Plus Best Practices

The search for professional services today almost always begins online — and first impressions matter. Three out of four people admit they Read More >>

Leslie Finlay

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