Let’s be honest. Driving traffic to your website can feel like a grind. You’re putting in the effort to create something valuable, but without a clear plan, it can start to feel like no one’s paying attention. 

Man drawing an upward arrow with the words "website traffic"

The good news? You don’t need to be on every platform or crank out content 24/7 to see real results. With the right tools and a smart strategy, you can attract people who genuinely want what you offer and encourage them to keep coming back. 

Here’s how to increase website traffic, one step at a time. 

How to increase website traffic: Build your email list with purpose 

It’s been said a thousand times, but it’s still true: your email list is one of your most valuable marketing tools. And growing that list doesn’t need to be overwhelming. 

Think of your website as your digital storefront. Every visitor is a potential subscriber, so it’s your job to make it easy and worthwhile for them to stay connected. 

A few simple ways to grow your list: 

  • Create a lead magnet. Offer a free checklist, eBook, or template in exchange for an email address. It doesn’t need to be fancy — just helpful. 
  • Use pop-ups and sign-up forms that are strategically placed on your site (think homepage, blog posts, and landing pages). 
  • Run targeted ads on Facebook and Instagram that promote your lead magnet. Constant Contact makes this easier with tools that help you identify and reach your ideal audience. 
  • Join relevant groups on social media where your audience is already hanging out. Share value first — then invite them to subscribe. 

The best part? With Constant Contact’s list-building and social media tools, you don’t have to do this all manually. Our AI-powered automation features make it easy to manage growth while staying focused on creating great content.

Use email campaigns to bring people back to your site 

Email isn’t just about selling — it’s about building trust. When you consistently show up in your audience’s inbox with helpful, interesting content, they’ll want to see more. That’s where your website comes in. 

Want to know how to increase website traffic? Start with your email strategy.

Here are a few proven ways to turn inbox engagement into website visits:

  • Link back to your site in every newsletter. Whether you’re sharing a blog post, announcing a new product, or sending a quick tip, always include a reason to click. 
  • Share snippets or teasers from your latest content to drive traffic to the full version on your site. 
  • Use email automation to nurture leads. If someone downloads your free guide, send them a follow-up series that helps them dive deeper. 
  • Engage your community on social platforms like Facebook, Instagram, or YouTube and use those moments to drive email subscriptions and site visits. 

Constant Contact’s email marketing tools make this part so much easier. You can choose from easy-to-use templates, personalize your emails with dynamic content blocks, and even let AI help you write them faster. Use it to generate subject lines based on your message and see for yourself!  

And don’t forget to check your email campaign reports. The reporting dashboard shows you key metrics like open rates, click-throughs, and engagement. If a campaign underperforms, it’s a cue to tweak your subject line, change your CTA, or try sending at a different time. 

Pro tip: Constant Contact’s AI tools can even suggest the perfect send times based on your list’s behaviour. So you’re not guessing — you’re optimizing. 

Make sure your website is ready for visitors 

Before you focus on bringing more people to your site, make sure the experience is one they’ll want to repeat. 

Start with these basics: 

  • Use keywords naturally in your content, titles, and meta descriptions to help search engines understand and rank your pages. Phrases like “how to increase website traffic” should fit seamlessly within your copy. To go deeper on using SEO to attract more visitors, explore our small business SEO best practices for tips on structure, backlinks, and more. 
  • Write high-quality blog posts that answer your audience’s real questions. The more helpful your content is, the more likely people will share it — and other sites might even link to it. 
  • Make your site mobile-friendly and fast. Google loves it, and so do your visitors. If a page takes more than a few seconds to load, there’s a good chance people will leave before they ever read what you’ve created. 
  • Create content that earns backlinks. This might include original data, how-to guides, or expert interviews that others will want to reference. 
  • Use retargeting ads to stay top-of-mind. If someone visits your site but doesn’t take action, you can follow up with tailored ads through Meta Ads or Google Ads, all managed directly from your Constant Contact dashboard. 

Wondering how to increase website traffic in a meaningful, sustainable way? Here’s something that doesn’t get talked about enough: start a blog if you haven’t already. Publishing regular, helpful content not only supports SEO but also gives you more value-packed material to share in emails and on social media. 

It’s also worth paying attention to how your content is presented. Use visual elements like images, videos, and infographics to break up text and keep readers engaged. A well-placed graphic or short explainer video can go a long way in keeping people on your site longer — and that kind of engagement signals to search engines that your content is worth ranking higher. 

Another simple, often overlooked tactic? Internal linking. When you reference a related blog post or service page, link to it directly within your copy. This helps visitors navigate your site more easily and encourages them to explore multiple pages, which improves both SEO and time spent on site. 

It’s not just about traffic — it’s about creating an experience that’s useful, trustworthy, and easy to navigate. When you do that, your audience will keep coming back, and they’ll be far more likely to take action. 

How to increase website traffic: Let AI do the heavy lifting 

If you’re short on time (and let’s be real — who isn’t?), AI tools can help you stay on track without sacrificing quality. Constant Contact’s suite of AI-powered features is built to help small businesses move faster, without a marketing degree. 

Here’s what you can take advantage of: 

  • AI-assisted content generation for emails, blog posts, and product pages. 
  • Smart scheduling tools that suggest the best time to send your emails.
  • Auto-generated subject lines that are tailored for higher open rates.
  • Dynamic content blocks that personalize your message for different audience segments. 

By using these tools, you can focus your time on strategy and creative thinking instead of repetitive tasks that can slow you down. 

Put your plan into action 

Knowing what to do is only part of the equation. Here’s a quick plan to help you put these steps into motion: 

  1. Build your email list using sign-up forms, lead magnets, and social media ads. 
  2. Send valuable, consistent email campaigns that drive people back to your content. 
  3. Share your content across social media and relevant communities to extend your reach. 
  4. Use retargeting ads to re-engage people who didn’t convert the first time. 
  5. Track your results and make adjustments as needed. 

This is a long-term approach, but it’s one that’s sustainable. The goal is to build a system that works for you — one that brings people in, gives them value, and encourages them to stick around. 

Ready to increase your website traffic? 

Whether you’re just starting out or refining your strategy, Constant Contact makes it easy to figure out how to increase website traffic — without the stress. From email marketing and automation to AI tools and advertising integrations, everything you need is in one place. 

Start your free trial today and see how easy it can be to grow your list, engage your audience, and bring more people to your site.