Did you know that the “About Us” section of your beauty salon website is most likely the second most visited page after your homepage?
It makes sense. Up to 80% of people research a business online before visiting it in person. And as a company offering a personal care service, your hair stylist bio needs to connect immediately with your clientele. Your bio should get them to want to make an appointment with you.
That may sound like a lot, but don’t worry. There are many ways to form bonds with potential clients even with a limited amount of words.
We make it easy to get new clients and repeat business with all the marketing tools you need for your nails, hair, skin, or personal care business.
In this article, you’ll learn the answers to the following questions:
- Why is a hair stylist bio important and necessary?
- What are must-haves in a hair stylist biography?
- How do you write a hair stylist bio?
- How else can you promote your beauty business online?
Why is a hair stylist bio important and necessary?
Thanks to the internet, it’s nearly effortless for people to find professional hair stylists to cater to their needs — and even easier to book appointments online.
However, clients still want to know who their stylist is before trusting them. Very few clients will book an appointment with someone they don’t know, since a new hairdresser may not have the knowledge to address their specific beauty needs or the skills to style their hair.
Your hair stylist bio alleviates those concerns by familiarizing potential clients with your specialties and experience before you even meet them. By providing website visitors with this much-needed information, you get a head start on gaining their confidence and building loyalty.
In a time when a strong online presence matters as much as word-of-mouth marketing, writing your hair stylist biography gives you the power to create the image you want your clients to have of you and your brand.
A hair stylist bio can promote your services from anywhere — your business website, Instagram and Facebook pages, and many other platforms. With an effective biography on your website, you’ll find that it will become one of your most powerful online marketing tools for building your client list and promoting your barbershop or salon.
What are must-haves in a hair stylist biography?
While every hair stylist has a unique background and list of accomplishments, there are must-haves for every effective biography:
- Your name: Seems obvious, but every biography should begin with the hair stylist’s name to form a personal connection. Including your job title — for example, “Master Hair Stylist” or “Top Colorist” — also emphasizes your expertise.
- Your photo: While a well-written biography is essential, photos are just as vital for hair stylists. Offer a professionally-shot image of yourself. Your business logo and photos of your work may also be good additions depending on how much space you’re given.
- Your experience: How many years have you been working in the hairstyling industry, as well as what areas — hair styling, coloring, etc. — you have worked in. People want to know they’re working with a seasoned hair stylist.
- Your specialties: Do you like creating business-style haircuts or wilder styles? Information like this can attract different clients. You can mention beauty products you often use, as well. Your skill at helping clients discover and express their personal style or your ability to create a relaxing environment can also be unique offerings to focus on.
- Your accomplishments: Do you have any special certifications? You might also highlight work featured in magazines or done for celebrities, as well as collaborations with photographers. All of these accomplishments will give you more clout in the eyes of many clients.
- Personal information: Connecting with clients means sharing something personal about yourself. This doesn’t have to be something funny or offbeat. You can share a hobby you’re passionate about or a skill you’re currently learning. Think of the image you want to present of yourself and share something appropriate.
Once you’ve put together all the information above in a cohesive and compact body of text, remember to add a call-to-action (CTA). A biography should connect with clients—but it’s also important that you direct them to what you want them to do next.
Usually, you’ll want them to schedule an appointment. You might also want them to email you or get directions to your salon.
How do you write a hair stylist bio?
Depending on where your hair stylist biography appears, you may be able to expand on certain topics or have to condense your information down to a couple of sentences. However, even when you need to create a short biography, you can use techniques to offer more details.
Keep in mind that a biography needs to do two things — connect with your clientele and direct them to perform a certain action.
Writing a long biography
A long biography should still only be 150 words or less. Ideally, it should fit in a single paragraph to make it easy for a client to learn about you.
This type of biography usually appears in the “About Us” or “Meet the Team” section of your business website. When writing your biography, keep your target clientele in mind and write in a way that appeals to them.
Here are some tips to improve bios of this nature:
- Writing in the first person makes your tone seem more inviting. This is effective for communicating that you’re a hair stylist who wants to connect personally with clients.
- Writing in the third person gives a biography a professional feel. If you specialize in giving business-style haircuts and want to work with clients who see the beauty industry as a way to convey a professional image, you could try this route.
- Emphasizing how your experience and accomplishments benefit your client is always a good idea. If you helped a celebrity find their special look, emphasize that you can do the same for other clients.
- Make your CTA appealing. Mention a discounted product you’re promoting or indicate how you’ve made your space more comfortable for clients before giving out your phone number or email address.
Writing a short biography
Short biographies are usually written for social media sites. Instagram, for instance, allows you to reach over a billion users but only gives you 150 characters for your hair stylist bio.
To write effective short biographies and take advantage of social media marketing’s power, follow these tips:
- Open a business Instagram account — this will let you post extra information, like your phone number and business address.
- When writing your biography, emphasize the main benefit you offer your clients. Use hashtags that link to other social media pages. This allows you to share information without using up all your characters.
- Post regular Instagram stories showcasing your best hairstyles. It’s often easier to show your specialties and accomplishments this way.
- Include a CTA button on your social media profile that will make it easier for visitors to book an appointment, email you, or find directions to your salon.
How else can you promote your beauty business online?
Writing a hair stylist bio is just one useful online marketing tool for promoting your salon, spa, or barbershop.
To learn more about promoting your personal care business — through email marketing and other digital strategies — check out Constant Contact’s The Download. It’s a free marketing guide that teaches professionals like you how to make sense of online marketing and use it to grow your brand and client base.