Let’s face it, getting someone to stop scrolling, open an email, or click a link isn’t that easy. But with the right marketing prompt, you can spark curiosity, create urgency, and most importantly, drive action. Whether you’re sending emails, creating social posts, or launching a landing page, the prompt is your secret weapon. 

Think of a prompt as the spark that gets your audience to say, “Yes, I want that!” And if you’re using a marketing platform like Constant Contact, you’ve already got the tools to turn that spark into a fire. Here’s how to write marketing prompts that grab attention and get results. 

Start with a clear call to action

When someone sees your marketing message, they should know exactly what to do next. That’s where a clear call to action (CTA) comes in. Your CTA should be short, specific, and direct. Think of it like giving directions. Don’t make your audience guess what the next step is. 

Examples of high-performing CTAs:

  • “Sign up today to reserve your spot.”
  • “Download your free guide.”
  • “Get started — no credit card needed.”
  • “Book your free consultation.”

Pro tip: CTAs that include action verbs like get, claim, join, and discover perform better because they create a sense of momentum. 

Create a sense of urgency in your marketing prompts

People are more likely to act when they feel they need to do it now. Urgency turns “maybe later” into “I need this right now.” Use time-sensitive language in your campaign prompt to push action forward. 

Try phrases like:

  • “Limited time offer”
  • “Only a few spots left!”
  • “Ends this Friday!”
  • “Last chance to save 25%”

Whether you’re promoting a sale, a webinar, or a new product launch, building urgency into your marketing prompt is a surefire way to boost clicks and conversions. 

GET THE EBOOK: Essentials of Online Marketing for Canadian Small Businesses

Highlight the benefit, not just the action

People don’t just want to know what they need to do. They want to know why they should do it. The best marketing prompts don’t just say, “Sign up for our newsletter.” They say, “Sign up to get weekly business tips that help you grow your revenue.” 

Focus on the value your audience gets when they take action. What’s in it for them? 

Try this formula: Action + benefit = A marketing prompt they can’t ignore. 

Examples: 

  • “Download our free guide to attract more local customers.”
  • “Get started today and boost your sales this week.”
  • “Subscribe now to learn marketing hacks from Canadian business pros.”

Make your marketing prompt personal (when you can)

Personalization goes a long way in today’s crowded digital landscape. If you know something about your audience (like their industry, location, or previous behaviour) you should use it. Even a little customization can make your prompt feel more relevant and increase the chances of engagement. 

Examples: 

  • “Hey Toronto businesses: Get 3 free email templates customized for your local audience.”
  • “Realtors: Create your first listing email in minutes.”
  • “Non-profits, this fundraiser email template is ready to go.”

If you’re using Constant Contact, our AI and automation tools make personalization easier than ever, so you can deliver the right message to the right audience at the right time. 

Use templates that are built to convert

Not sure where to start when it comes to marketing prompts? That’s where Constant Contact really shines. With hundreds of pre-built marketing templates — from email newsletters to social posts — you can simply plug in your prompt, tweak your branding with the Brand Kit, and hit send. These templates are designed to guide users toward action and are optimized for conversion. As an added bonus, they feature drag-and-drop editing, built-in best practices, and AI-generated content suggestions. If you’re short on time or just want a head start, these templates take the guesswork out of writing a great campaign prompt. 

Marketing prompt examples

Here are some quick examples, tailored for different types of campaigns: 

Campaign Type Prompt Example
Promotion or sale “Save 30 — offer ends Friday!”
Product launch “Get early access before it goes public!”
Fundraiser  “Donate now and double your impact.” 
Tax reminder (CRA)  “File by April 30 to avoid penalties.” 
Fitness challenge “Join the 30-day challenge — starts Monday!”

Notice how each one is short, direct, benefit-driven, and urgent? That’s your marketing prompt sweetspot! 

Make every word of marketing prompts count

Marketing prompts might seem small, but they have a big job — getting your audience to take action. Whether you’re building a campaign from scratch or using Constant Contact’s ready-to-go templates, great prompts follow the same golden rules. 

They’re:

  • Clear
  • Urgent
  • Benefit-focused
  • Personal (when possible) 

With these tips, and the powerful tools built into Constant Contact, you’re ready to create marketing that not only gets noticed, but gets results. Start your next campaign and turn your ideas into impact, one step at a time.

Bonus: AI prompts to use with Constant Contact’s AI content generator

Need help writing your next email, social post, or landing page? Try these AI prompts to get high-converting content in seconds with Constant Contact’s AI Content Generator.

Try these sample prompts:

  • “Write a promotional email for a yoga studio offering 20% off for new clients.”
  • “Create a catchy subject line for a flash sale on handmade candles.”
  • “Write a fundraising email for a local animal shelter event.”
  • “Generate a Facebook post to promote a small business marketing workshop.”
  • “Create a product launch email for a new organic skincare line.”

These AI prompts are just the beginning. Whether you need inspiration or a fully written message, the AI Content Generator helps you move from blank page to publish-ready in minutes.

GET THE EBOOK: Essentials of Online Marketing for Canadian Small Businesses