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Susan Solovic

Susan Solovic is THE Small Business Expert -- An award-winning entrepreneur, keynote speaker, New York Times bestselling author, media personality, and attorney.

Posts by Susan

Small Biz Marketing

How to Market Your Small Business on a Shoestring Budget

When budgets are tight, online marketing might be the first expense you look to cut. Let me stop you right there. While traditional Read More >>

Susan Solovic

Small Biz Marketing

How to Find and Define Your Niche Market

“A lot of times, people don’t know what they want until you show it to them.” – Steve Jobs I’ve always considered this to be a Read More >>

Susan Solovic

Small Biz Marketing

7 Excellent Branding Opportunities You Have Right Now

What do Wrigley Field and NASCAR vehicles and drivers have in common? They’re both examples of opportunity branding. The ballpark Read More >>

Susan Solovic

Small Biz Marketing

4 Ways to Build Trust With Customers That Can Transform Your Business

“Make hundreds of dollars a week just by stuffing envelopes.” Remember that tiny ad that used to run regularly in virtually every Read More >>

Susan Solovic

Small Biz Marketing

13 Tips and Tactics to Propel Your Small Business Growth

What does it mean to “grow your business”? Is it the same thing as increasing profits, the bottom line? Or does it mean increasing sales, Read More >>

Susan Solovic

Social Media Marketing

5 Tips to Show Up in Instagram’s New Algorithm Feed

If your small business has a following on Instagram, you need to understand how the algorithm governing its feed has changed recently. Items Read More >>

Susan Solovic

Small Biz Marketing

4 Shopping Apps to Keep Small Business Retailers Ahead of the Competition

Local small business retailers have been witnessing this scene for a few years now: Shoppers roam their aisles finding good merchandise.They Read More >>

Susan Solovic

Social Media Marketing

4 Reasons You Need to Launch Your Startup Early

Talk to successful veterans of the startup world and one piece of advice most will give you is to launch your startup early. Let’s unpack this Read More >>

Susan Solovic

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