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Whitney Filloon

Whitney Filloon

Whitney Filloon is a writer, content strategist, and former Vox Media journalist who has worked with enterprise brands like Skype and Microsoft and helped dozens of small businesses figure out their "secret sauce".

Posts by Whitney

A woman sits cross-legged on a yellow sofa with a laptop on her lap.

Email Marketing

Small Business Email Marketing: A Practical Playbook With Constant Contact

If you’re running a small business, chances are your to-do list could qualify as an endurance sport. Between serving customers, managing Read More >>

Whitney Filloon

Professional on laptop

Email Marketing

Email Automation: What It Is, How to Set It Up, and Examples

Your small business doesn’t sleep — and neither should your email marketing. Luckily, email automation can handle the Read More >>

Whitney Filloon

Brianna Anderson

Female marketer at desk explaining ecommerce email marketing to a male colleague

Email Marketing

Ecommerce Email Marketing That Works: Simple Strategies to Drive Repeat Sales

For ecommerce businesses, email isn’t just another marketing channel; it’s one of the most accessible ways to sell more while doing Read More >>

Whitney Filloon

nonprofit marketing calendar thumb

Small Business Marketing

Your 2026 Nonprofit Marketing Calendar: Plan Smarter, Save Time, and Raise More

Keeping your community inspired all year long takes planning, and we’re here to make it easier. Our 2026 Nonprofit Marketing Calendar is Read More >>

Whitney Filloon

Thumbnail

Email Marketing

How to Create a Successful Email Marketing Campaign (With Examples)

Running a small business means every marketing dollar has to count, and few channels deliver like email. With an average return of $36 for Read More >>

Nicole Symon

Whitney Filloon

Business owner working generating email leads

Email Marketing

How to Generate Email Leads to Grow Your Small Business

You’ve got a great product or service, but here’s the catch: No matter how amazing it is, you can’t sell to people who Read More >>

Whitney Filloon

shop owner on laptop

Email Marketing

Email List Management Strategies: Grow Your Email List

For small business owners, marketing works best when it’s simple and effective — and your email list is one of the easiest tools to Read More >>

Nicole Symon

Whitney Filloon

Thumbnail Email Marketing Strategy

Email Marketing

8 Steps to Create a Winning Email Marketing Strategy

Want to focus your energy on marketing that actually moves the needle? Start with email marketing. More than four billion people now use email, Read More >>

Cait Carter

Whitney Filloon

A person sits in front of a laptop looking at their smartphone

Email Marketing

How to Use Welcome Marketing Automation for Your Business

When someone joins your email list, they’re raising their hand to say, “I’m interested.” Don’t leave them Read More >>

Dave Charest

Whitney Filloon

A woman sits in front of a laptop looking thoughtfully at the screen.

Email Marketing

The Best Email Marketing Solutions for Your Small Business

Running a small business means wearing a lot of hats, and marketing often ends up on your plate whether you planned for it or not. That’s Read More >>

Whitney Filloon

Male professional on laptop

Small Business Marketing

AI-Generated Content: A Complete Guide for Small Business Marketing

AI-generated content used to sound like something out of a sci-fi movie. But now? It’s a real, everyday tool that small business owners Read More >>

Nicole Symon

Whitney Filloon

A woman in glasses sits on the floor looking at her laptop.

Small Business Marketing

What Is a Landing Page?

Ever feel like you’re putting a ton of work into your digital marketing, but your efforts just don’t seem to be landing? That might Read More >>

River Cartie

Whitney Filloon

A woman standing in front of tall buildings smiles while looking down at her phone.

Social Media Marketing

TikTok for Real Estate Agents: The New Way to Reach Buyers and Sellers

A competitive housing market means real estate agents need every edge they can get. Enter TikTok: The wildly popular short-form video platform Read More >>

Cait Carter

Whitney Filloon

Outsider Tart thumb

Customer Spotlight

An American Bakery Finds Its Sweet Spot in London

Open Rate: 53%Open Rate vs. Industry Average: +18% Click Rate: 5%Click Rate vs. Industry Average: +1% When David Muniz left Read More >>

Whitney Filloon

A woman sits at her desk and types a query into an AI search engine on her desktop computer.

Small Business Marketing

AI for Small Business Marketing: Tips and Tools to Work Smarter, Not Harder

Artificial intelligence (AI) has quickly gone from a buzzword to a business essential — and not just for the big guys. Small businesses Read More >>

Brianna Anderson

River Cartie

Whitney Filloon

A businessman sits in a cafe and uses his laptop.

Email Marketing

The Best Time to Send a Marketing Email: A Complete Guide

Ever wondered if there’s a right time to hit “send” on your next email marketing campaign? You’re right to be curious. Read More >>

Maria Halovanic

Skyler Evans

Lauren Tavares

Whitney Filloon

Blog

Small Business Marketing

What Is a URL Link? (and Why It Matters for Your Business)

If you’ve ever typed a website address into your browser or clicked a link in an email, you’ve used a URL — even if you Read More >>

Whitney Filloon

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