I do a lot of posting on Facebook. And over the years, I’ve discovered a few simple tips and tricks through analytics, testing, and reading a lot of social media marketing content that will make your Facebook marketing less overwhelming and intimidating.
Here are 4 tips for creating better Facebook content.
Tip 1: The length of your Facebook post matters
If you want the best chance of engagement, keep your Facebook posts no longer than 50 characters. Just like you, your Facebook fans are busy and have a limited attention span. That’s why it’s essential to grab their attention quickly in their crowded news feed with short, shareable, engaging posts.
However, fans will interact with long-form content that you link to in a Facebook post. Linking to longer articles between 1,000-3,000 words will give you more engagement on Facebook than linking to shorter content.
Tip 2: The type of post you publish matters too
When you’re posting to Facebook, think visually. Try to use more images and videos with your posts. Facebook Live is a great way to draw attention to your posts. Video posts get at least 59% more engagement than other post types.
Image Tip: It’s important to create images that are the right size for the type of content you’re sharing so that they display correctly and don’t get cut off or can’t be seen on mobile. Here’s a quick list of the four most common images that are shared on Facebook and their optimal size. (You can find a complete list of image sizes for all social networks in our 2019 Social Media Image Size Guide).
- Profile photo 180 x 180 pixels
- Cover image 820 x 312 pixels
- Link image (the image that displays as a preview when you share a link in a post) 1,230 x 630 pixels
- Shared image (an image you upload directly and post to Facebook) 1,200 x 630 pixels
In addition to these images, Facebook has size requirements for other visuals you may use, such as cover photos for Facebook events and Facebook ads. Check this Facebook Ads Guide for updated requirements for all their ad types.
Tip 3: Tell your fans what you want them to do
Often “Like-this” posts get a bad rap for looking spammy but, as long as your posts are relative to your brand (no “Like this cat photo if you like cats” unless you’re a pet shop) and you provide useful or entertaining content, asking your fans to do something won’t annoy them.
Think beyond literal calls-to-action. Try asking fans to fill-in-the-blank, give you a “thumbs up,” or answer a true or false question.
Tip 4: Have conversations with your fans
To have a successful Facebook Page, it’s absolutely critical that you genuinely care about your fans (and remember they’re your customers too.) People log in to Facebook looking to connect with people, not to be sold to. So, think like a person, not a marketer, when creating questions to post. There’s no need to overcomplicate things. Just keep your posts short and simple. Don’t just post a question and ignore the responses either, respond to your fans’ comments.
Now that you know some simple strategies and best practices that will help you improve the quality of your Facebook content, you’re on your way to mastering the ability to think of content ideas without going crazy.
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Editor’s Note: This post was updated for relevancy and accuracy on October 7, 2019.