Investing in a professional nail salon website will help you draw in more clients. Today, people rely on the internet when looking for the right business, and your website will be their first impression of your nail salon, so it’s important to have one that’s professional and effective.

Whether this is your first time creating a website or you’re looking to get more out of your existing site, this article will cover some key features and content that will drive more clients to your business.

Bring in more business with your nail salon website 

Your website is the first impression that potential customers have of your business. Utilize its features to grow trust with your target audience and establish your business as a trusted authority so that you can scale your business.

A website builder offers pre-made, customizable templates that allow you to update your features and content when and how you want. Templates are a great start and allow you to add personal touches that reflect your nail salon so that potential customers say, “This is the salon for me!”

To make your website work for you, follow these guidelines as you build your nail salon website.

Choose your domain name and web address

Once you choose your template, you’ll choose a domain name and web address that will help your page with search engine optimization (SEO). This means creating a web page title that will help people find your business online. You can use Constant Contact’s SEO tools to help you get found in top search engines, which leads to higher rankings and more business.

Your title bar should match what the customer is searching for, called a keyword or key term. In your case, the keyword is “nail salon.” Your title tag should have your salon’s name at the end of the title bar, like this: “Charleston Nail Salon — Princess Nail Salon.” Once you have the titles figured out, a good website builder will provide customized steps to improve your SEO optimization.

Create your pages

Your website should have multiple pages with particular information on each page

Include these five core pages on your website: 

  1. Homepage 
  2. About page
  3. Services page
  4. Contact page    
  5. Blog page

Your website should open directly to your homepage, but you can tailor the layout of your other pages to your preference. 

You should also incorporate these features throughout your webpages: 

A photo gallery. You should incorporate your portfolio directly on your homepage and include photos throughout your other pages to showcase your work. 

An online booking system. You need a place for clients to book appointments, and the simplest way to do this is with a “Book Now” button. Customers will be able to choose from your list of services and have access to your cancellation policy and contact information. 

If you already have software for your salon, it should offer a booking feature that you can integrate into your website by linking it to your “book now” button. 

If you don’t, you can use Constant Contact’s free booking tool to either create a standalone booking page that you can link to from your website or embed the booking tool into your website if it’s hosted by Constant Contact. You’ll be able to manage your salon’s appointments, your services, and staff members. 

You should include a “Book Now” button on each webpage.

A pop-up sign-up form. Embed a pop-up sign-up form into your website so you can collect emails to keep in touch with potential clients and offer incentives, like discounts on certain days.

Client reviews. Reviews and testimonials give customers a sense of security in choosing your nail salon. Spread them throughout your website, using reviews specific to each page’s content. 

You can include a few on your homepage about the overall quality of your salon, a few about particular services on your Services page, and even one or two that highlight the unique features or specific accomplishments that you’ve included on your About page. 

Here’s a bit more about each page and its function and contents.


Your homepage creates a visual impression of your salon, so it should show off all elements of your branding.

Make it as clear and direct as possible by including: 

  • A “Book Now” button. Your homepage should include a clear call to action — in your case, a “book now” button that’s pinned to the top, available without scrolling (on both desktop and mobile). Right next to it, you can include your phone number, a map with your location pinned (for both web searches and customers), and your business hours.   
  • A header image and text. Featured at the top of your homepage, you can include a salon image and/or your logo along with specific language that conveys your salon’s brand. 
  • Navigation panel. This will provide users access to your other webpages.
  • A gallery. Besides having well-placed photos throughout your site, it’s a good idea to have a gallery on your homepage to show off your nail art right away. This should include about 10 -20 high-quality photos of your best work. 

If you have an Instagram account for your nail salon, link your posts directly to your website to create a portfolio right from your posts.

About page

This should be a presentation of you, your salon, and your staff showcasing accomplishments, certificates, and the personalities in your business. Explain your history, unique philosophy, and insight into your brand. 

  • Describe your salon. Tell your nail salon’s “story,” including your points of difference (POD) and the date your salon business was established. Your story and POD should be 250 to 300 words. Share contact information and mention the locations of other shops if you have any. Also, you can include a brief statement about the services you provide (you’ll go more in depth on your “Services” page). 
  • Include your bio. Provide a paragraph or two about yourself and your background, passions, services you love and excel in, and how people can connect with you on social media. Make sure to include a photo of yourself as the owner.
  • Add staff bios. Staff bios can include the same information your bio covers. Make sure to include professional certifications and awards they may have.

Services Page

Tell customers about each service you offer by listing:

  • The service. List each service and specific products you use during the service. 
  • The price. Let your customers know what to expect and how much add-ons cost.  
  • The time it takes to complete each service. You want customers to plan ahead so they have enough time to enjoy your salon.

Contact page

Make it as simple as possible for potential customers to get in touch with your salon.

Be sure to include:

  • Your contact information. Include your phone number and email and/or a form where you customers can directly send you a message and subscribe to your newsletter as well. 
  • Your location(s). Provide the address of your salon(s). You can also incorporate a Google map with the pinned location of your salon.
  • Your hours of operation. If you have more than one salon, make sure you include the hours for each location. Confirm that the hours match those you have listed on your Google business page.

Blog page 

You want to portray your salon as the leading edge in all things nails. To do this, include blog posts on your website. You can link them from a website that you host or write them directly on your nail salon’s website. Post at least once a month, and write about recent trends or provide answers to common questions.

Fill your website with the right content 

Simplicity is key when designing your website. Provide your users with the most effective, user-friendly content so they keep coming back to book your services.

Web content is any textual, visual, or aural content. Elements that enhance your content include:

  • Buttons 
  • Icons 
  • Images 
  • Videos 
  • Charts 
  • Blockquotes 
  • Horizontal lines

Basic principles of design can help you create your website from scratch by utilizing white space and optimizing your page’s speed.


Make sure your photographs have one cohesive theme to showcase your nail salon’s unique personality and style.

Remember, people will book appointments depending on the quality of your pictures, just as you might choose a restaurant based on pictures of its food. Choose photos that: 

  • Share your personal brand, 
  • Share your work (nails or skincare), or 
  • Reinforce your visual brand

Be sure to include photos of yourself, including on the homepage, the “About” page, and the “Gallery” page.

Place photos at the top of your homepage (such as your logo), throughout your homepage, on your gallery page, on your client/testimonial page, and on your social media pages that can be embedded into your website.

Below, you can see how Freecoat Nails reinforces their brand color and theme with colors and professional photos.

Freecoat’s website uses similar backgrounds and colors in each website photo.


Videos are beneficial as well and can include a salon tour and videos of staff. Social media now makes it easier than ever to share short videos with potential clients. To get high-quality video, it may be best to hire a professional, but even a good mobile phone with a ring light can create impressive videos.

Written content

Your personal brand and your nail salon’s style need to come through in all the written content on each page of your website. Be sure it accurately defines who you are and reflects what you believe in so potential customers identify with your values and choose your salon because it’s the right fit for them.

Check out how this non-toxic beauty bar that specializes in toxin-free, fume-free, jet-free services conveys its brand and style.

This homepage has clear written content that demonstrates the client’s brand and style. ‌

Written content like this conveys personality. It’s written in a friendly, approachable way that will get more clients through the door.

Personalize with your nail salon’s style

When designing your website, remember that customers are looking to you for the latest trends. Your website should embody your style and stay up to date.

Use your website to showcase both your visual brand and your personal brand. Your visual brand includes your logo, color palette, font palette, and design style. Your personal brand showcases who you are with content and photos while educating and inspiring others in your niche.

Components of a visual brand

  • Photos. Use your brand colors through colored backgrounds and colored objects or outfits in your photos to make your website consistent and polished, then do light editing, applying subtle filters and cropping out details you don’t want.
  • Color palette. Use your color palette on your entire website (photos, titles, buttons, header), in your logo, and on social media. 
  • Fonts. Use no more than three fonts to exude different personalities (boldest font as heading, contrasting font as subheading, and simplest font for all paragraphs).

Components of your personal brand

  • Mission statement or slogan. Express who you are and what you believe in. 
  • Language. Make the language fun to give your website personality. 
  • Your bio. Include your photo and a description of yourself including your background, passions, services you love and excel in, and how people can connect with you on social media.

Notice how Freecoat Nails expresses both visual brand requirements (with colors and fonts) and personal brand requirements (with their use of language).

This website effectively expresses the business’s visual brand and personal brand.

Market your nail salon 

People are constantly searching online for businesses at all times of day and night. Statistics show that 46% of salon appointments are booked online while salons and spas are closed. To bring in more business through online bookings, you need to optimize your website and improve your search engine rankings.

Make your business visible in search engines 

Take time to make sure your website turns visitors into subscribers and customers with your website builder’s SEO tools. You can compare your business to top competitors and get insights on your keywords, search rankings, and social media presence. While SEO can seem a little scary for beginners, with a good guide and some keyword research, it can be a breeze.

Promote your business to new potential clients

Although search engines help a lot, having a solid social media presence can direct more people to your website, which leads to more bookings.

Platforms to consider: 

  • Facebook. Using a Facebook business page and Facebook ads, share stories of your current work. 
  • Instagram. You can embed your Instagram photos into your website, share stories of current work, and have others share your business to promote it. 
  • Tik-Tok. Promote your services with short videos of your work.

Get more clients for your nail salon 

Following these guidelines will help you have more clients at your door, which means more income for your business. You can also explore other marketing ideas for your nail salon too.

You already have the necessary drive and business skills to build your brand and your website. Now you have the necessary steps and tools as well.