As beauty professionals and salon owners, it’s important that your clients can view and book an appointment from your beauty salon website. However, completing the steps that go into creating a salon business website can be intimidating. From website design and writing copy to integrating your appointment scheduling app, the process may seem like more work than it’s worth. Luckily, it’s easier than ever to create a beauty website — even with zero coding skills. Constant Contact’s beauty website builder makes it easy for you to show off your hairstylist and beauty skills and connect with new clients.
If you’re wondering, “how do I create a salon website?”, look no further. This guide breaks the process into three easy steps:
- Choose your domain name
- Design and build out your site
- Connect with your customers via your newsletter
As soon as you’ve taken these steps, your website will be ready for its big day out. So what are you waiting for?
1. Choose your domain name
Your domain name sets the stage for how your customers first encounter your page. A good domain name is:
- Easy to remember, and to spell
- Closely tied to your salon’s name
- Similar to your page names on Facebook and Instagram
If your beauty, spa, or nail salon shares its name with another business across the country or across the world, it’s easy to add a few words related to your location (city, state, or street) at the end of your name. A beauty salon called A Cut Above, for example, could consider domain names like:
As an alternative, Constant Contact’s website builder can help you search for domain name endings beyond the popular .com, .org, and .net. Other options that might be perfect for your salon website might include:
With the website builder, you can view the yearly price for your domain name options. Select the one that suits you best and start crafting your visual identity around it.
2. Design and build out your site
As a beauty professional, you have a keen visual sense of style and color — but that doesn’t necessarily translate to graphic design skills. Luckily, Constant Contact’s website creation tools make it easy to look through dozens of beauty website templates and customize the one that best highlights your business’ unique identity and services.
To get started, consider selecting a single “header image” for your homepage. Good examples include an image of yourself, a particularly stunning client transformation, or one of the interior or exterior of your salon.
After you’ve found an image for your homepage (either in your own library, online, or from Constant Contact’s array of imagery), then select the salon template that best highlights your salon’s look and feel and get started customizing it to reflect your services.
Customize your template
Make your website your own.
Choose a color scheme
While many salon websites feature bright pops of color, make sure you pick a color scheme that reflects your business’ unique vibe — funky or classic, playful or calming. You can experiment with the site builder’s smart A.I. tools to see which colors look best with your template. If you need direction, try picking:
- A central color that appears in the background of your central image to bring it out and make it pop
- Colors that contrast with your header image (light/bright colors for a dark image, or black/white if your image is already technicolor)
Play with fonts
What font should you use for your webpage? Choose one or two that align with your image. If you’re new to working with typography, follow a few general principles:
- Sans-serif fonts are considered easier to read and more universally accessible, so they may be best for text-heavy sections
- Avoid using more than three fonts on your page. Need to distinguish more between headers, text, and highlights? Try using bold and italics instead of adding more fonts.
Design a logo
With your page set up and a little typography knowledge in your toolkit, you’re ready to design a logo for your salon. When you enter your business’ name on Constant Contact’s logo maker, it generates hundreds of salon-specific designs for your logo. Choose your favorite, and customize the font, images, and color to create a high-definition logo. Beyond your site, use it on:
- Your social media channels
- Your sign
- Your business cards
- Bags and shipping materials
Don’t forget to make sure that your site’s fonts look good with your logo!
Create content for your pages
Once you’ve nailed down your site’s look and feel, start filling its pages with content.
As you create your salon website, you’ll want to begin with five core pages:
- Appointment Booking page
- Services page
- About page
- Contact page
If you have client transformation photos to share, add a Portfolio page as well.
Your homepage creates users’ first impressions of your salon. As a beauty professional, you know how important first impressions are.
Alongside your header image, decide what other visual elements belong on your homepage. Text? Navigation? Try to imagine a homepage that will work well on mobile devices and on computers. Continuous scroll webpages are popular because they work well on mobile devices. However, this format can be frustrating for desktop users searching for specific information.
To optimize your homepage for both mobile and web, consider:
A simple approach – focus on highlighting your salon’s vibe with your header image, logo, and navigation panel.
Incorporating text – if you want to highlight a unique facet of your services — a focus on natural hair or clean beauty, for example — include text on your homepage. Be sure to follow these tips:
- Your homepage’s text should appear before a visitor has to scroll
- Keep the word count under 100 to avoid a cluttered appearance
- If you have stellar reviews in the local press, you could use these to highlight your skills and services rather than writing your own text
- Include a clear call to action (CTA): consider a button or link to indicate where users should go next to find out more about your salon’s offerings
Appointment Booking page
This is where you want people to stop thinking about using your services, and actually book appointments. So, make sure that the process of booking an appointment is easy to follow and that your contact information is clear and visible throughout the process.
In order to make the booking process clear and easy be sure to include the following information:
- Who clients can book appointments with – if you have more than one stylist be sure to include their particular area of expertise along with their experience level
- What services can be booked
- What the prices are for each service offered
- How long each service takes so they can plan accordingly, and
- What your cancellation policy is
- How to book an appointment – should they call or use an online booking tool?
When it comes to booking tools, most salons choose one of the following:
However, you don’t need to direct users to a separate website or contact form to book their appointments. You can easily embed your scheduling page within your own website. Just follow these steps:
- Hit the “+” button to add a page to your website
- Scroll through the lefthand “categories” menu and select “Embed URL”
- Enter your scheduling site’s external URL
- Use the menu to the right to adjust the appearance of your embedded page
- Experiment with the site of the page to make sure it fits with your website’s flow
Although the appointment Booking page includes a list of services and a price list, the Services page is where you want to provide more details about each service, outline the prices for each, and let your customers know approximately how long a service will take to provide.
To create your Services page in the Constant Contact website builder, follow these instructions:
- Hit the “+” button to add a page to your website
- Scroll through the lefthand “categories” menu and select “Menu” (after all, what is a list of services but your salon’s own beauty menu?)
- Choose how you’d like your list of services to appear
You’ll notice that the “menu” provides room for a title and description. As a salon, you offer more than just haircuts and lash extensions — you also provide an experience. So, use the “description” section to highlight specific products you use, as well as any special offerings like aromatherapy or scalp massages.
With all of that, the most important part of your Services page are links back to your appointment Booking page. At the end of every service description, there should be a CTA (call to action) button that directs your clients to where they can book the service they were just looking at.
Every business website should have an about page. This is where you explain your history, your unique philosophy, and basically give your visitors some insight into your brand.
This is also a good place to include copies of client reviews and employee profiles.
Last, but not least, make it easy for potential customers to get in touch. While you should have some clear contact information on your Booking page, this is where you should provide even more information. To make sure your clients have plenty of ways to connect with you, be sure to include:
- Your location(s) – include not only your address but also a map with a link to get directions
- Hours of operation for each location (if you have more than one)
- How clients can contact you – include your phone number and email address, or a form where they can send you a message and subscribe to your newsletter at the same time.
There’s no better advertisement than images of your own real-life client transformations. If you already have an active Instagram account, you know that clients often get inspiration from your past beauty concepts, hair color stories, and more. Be sure to keep your portfolio updated. To create your Portfolio page in your Constant Contact website builder:
- Hit the “+” button to add a page to your website
- Scroll through the lefthand “categories” menu and select “Gallery”
- Choose how you’d like your portfolio to appear
- Click on each photo, then select the landscape icon. Click “Add images,” then drag and drop your files.
- Use the zoom functions to change how each photo appears (as needed).
3. Keep in touch with your customers via email newsletter
As a small beauty business, it’s essential that you have a way to keep in touch with customers to tell them about deals and promotions, keep them updated on new service offerings, and let them know when your calendar’s booking up fast during the holiday and summer wedding seasons.
When you create your Constant Contact website, there’s an easy way to keep in touch: create a newsletter along with your webpage.
- Remember that CTA we talked about earlier? Include a “subscribe” call to action in the form of a pop-up or “subscribe” button.
- If you already use Constant Contact for your salon, you can instantly sync your new website with your account.
- You can also manually import another platform’s existing subscriber list to your new Constant Contact newsletter.
Be sure to tag your pages
After following the three essential steps, you’re no longer wondering, how do I set up a beauty salon? Now, you’re ready to start connecting with new customers and get them looking and feeling great.
Once you’ve created your website, uploaded your pictures, and listed your services, you want to make sure local customers can find you when they google “curly haircut” or “non-toxic manicure.” But if you’re new to ecommerce, you may not know how to make sure that happens.
Marketers use the term search engine optimization (SEO) to describe the process of ensuring your web page appears in Google search results. Believe it or not, Google and other search engines want to connect people to relevant local businesses. When your page is correctly tagged, it will start to show up in locals’ search results. Constant Contact makes it easy to use SEO like a pro:
- Click the “preferences” widget next to your page.
- Toggle from “Settings” to “SEO.”
- Add a short description of each page, including your salon’s name and service offerings your potential customers might search for.
Include the name of your county, city, or town (whatever people are likely to google) on each page’s description.
- Take a look at the Google search results preview to make sure your description appears the way you want it to.
Your salon should pop up in Google search results within four days to four weeks. In the meantime, go ahead and share your new link on your social media channels to start connecting with your customers.
Your website: A tool for business growth
With Constant Contact’s A.I.-driven website builder, it’s easy to create a gorgeous salon website to attract new customers and communicate with your existing ones. With our smart database, you can create a logo, choose a template, and customize your site’s appearance — all between appointments. Once you’ve populated your pages with your services and photos, your site will be ready to go.
Doesn’t seem too challenging any more, does it? To create a salon website, all you have to do is:
- Use the website builder to create your site
- Choose from a selection of beauty salon website templates
- Add content to your five main pages
- Connect your scheduling app
From there, your professional website starts to work for you, from making sure your salon shows up in search engines to collecting email addresses for your newsletter. With Constant Contact’s easy-to-use tools, you can update your list of services and add new stylists as your business and online presence grows in the beauty industry. Creating sites is so easy that maybe your next adventure is creating a fashion blog!