Your website is the cornerstone of your brand’s online presence. It’s where anyone can go, at any time, to find information on your business or nonprofit, make a purchase or donation, and connect with you.
What are the benefits of having a website?
In today’s world people live online, your business needs to be there too. Staying accessible, day or night, allows people to find information about your business when they want it so you’re not overlooked.
Websites can be used to provide general business information, educational content, sell products or services, raise funds for a cause, and build your brand awareness.
How do you start building and using a website?
Before building a website, you should have a strong brand identity established. Nail down your business name, logo, and mission, and then purchase a domain name that reflects your brand.
Once your website is launched, you can use email marketing to drive customers and prospects to your site.
Getting your business online and found by your audience should be a priority. Here at Constant Contact, we can help you put that plan in place. Talk to one of our Marketing Advisors for free today to see how you can get started.
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