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C. Edward Morgan

C. Edward Morgan

C. Edward Morgan is a freelance writer whose focus areas include B2B marketing, SaaS, and sales, as well as B2C lifestyle, travel, fashion and apparel, healthcare, and cannabis. They've written blog, web, and email copy for a variety of brands, including Constant Contact, DataGrail, DDM Cannabis, Everlywell, Pattern Beauty, TOMS, Victrola, and others. They hold a B.A. in English Literature & Composition from Indiana Univerity and an M.F.A. in Creative Writing from Columbia College Chicago.

Posts by Chad

Does capitalization matter in email blog thumbnail

Email Marketing

Does Capitalization Matter in Email Addresses? | All You Need to Know

If you’re new to email marketing, it’s understandable to have a few questions. Although most people are familiar with what email Read More >>

C. Edward Morgan

Business person working on an email sequence

Email Marketing

Email Sequence Strategies: How to Boost Engagement and Sales

Have you ever received a welcome email that made you want to do business with a company? Or an onboarding email that sparked trust and Read More >>

C. Edward Morgan

Email Marketing

Email Preheaders: Best Practices to Boost Your Campaign’s Impact

Email preheaders are important aspects of successful email marketing campaigns. In just a few words, they inform recipients about what an email Read More >>

C. Edward Morgan

Email Marketing

B2B Email Marketing Examples to Inspire You

I first witnessed the power of email marketing as one-half of a two-person marketing team for an indie bookstore, crafting email newsletters Read More >>

C. Edward Morgan

Small Biz Marketing

Tips for How to Get Clients For Private Duty Home Care Businesses

Home care is one of the fastest-growing industries in the United States. According to projections from the US Bureau of Labor Statistics, Read More >>

C. Edward Morgan

Business owner working on contact management

Small Biz Marketing

What Is Contact Management?

Companies relying on digital marketing know that keeping the contact information of customers, suppliers, and other business contacts is Read More >>

C. Edward Morgan

Business owner sitting at desk working on sending mass email in gmail

Email Marketing

How to Send Mass Email in Gmail

Gmail boasts over 1.8 billion worldwide users. It’s free to use and has additional functions and features available through its paid Read More >>

C. Edward Morgan

Email Marketing

How to Send Mass Email in Outlook

Even in 2023, email marketing remains an effective tool for large and small companies that want to reach new consumers, foster close Read More >>

C. Edward Morgan

Social Media Marketing

Facebook’s Donate Button: The Ultimate Tool for Nonprofits

For nonprofits everywhere, social media is a vital forum for raising awareness, inspiring action, and collecting donations. And with more Read More >>

C. Edward Morgan

Small Biz Marketing

CRM vs. Marketing Automation: Key Differences and Integration

When you run a business, time is your most valuable resource. But when time is money, it can seem like you never have enough — especially Read More >>

Ellie Diamond

C. Edward Morgan

Small Biz Marketing

Retail Marketing Ideas: How to Drive Sales All Year ‘Round

These days, retailers have more options than ever for reaching new customers, keeping in touch with existing ones, and boosting profitability Read More >>

C. Edward Morgan

Social Media Marketing

8 Live Streaming Best Practices for Your Business

Everyone is jumping on the live-streaming bandwagon these days, from worldwide brands that take their audiences on virtual shopping sprees to Read More >>

C. Edward Morgan

Small Biz Marketing

How To Optimize Your Lifecycle Marketing Strategy

It’s no secret that customer loyalty is one of the most significant factors of a successful business. While it’s important to Read More >>

C. Edward Morgan

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Capture leads. Share updates. Drive traffic. We deliver everything you need to build deeper relationships with your most important audiences. From email to ecommerce, SMS to social, CRM to see what’s next, we deliver tools to help small businesses grow. We deliver for you—the people who make them go.

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