You see the impact of customer relationships every day.

Whether it’s a loyal customer who’s supported your business for years, or a new customer who just discovered your business and has already starting telling their friends about you — the relationships you’re able to build are essential to your long-term success.

Luckily, it’s never been easier to build the type of long-lasting relationships your business needs to succeed.

With powerful channels like email, social, mobile, and web — you’re able to communicate with your audience in more ways than ever before. Companies that use these tools effectively will have a real advantage in today’s competitive business environment.

We’ve compiled some of our favorite resources for building long-lasting relationships online.

These resources are organized into categories to help you find the information you need most!

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Using relationships to your advantage

While you may be familiar with the role customer relationships play in your day-to-day work life, you may not fully understand how to use tools like email marketing or social media to build these relationships online. Want to do More Business? Focus on Relationships.

Learn more about why the best marketing strategies are focused on relationships, and find out how you can make simple changes to use strong relationships to your advantage.

Starting email relationships off on the right foot

Email will play a crucial role in building relationships for your business online. When someone signs up for your email list, they are giving you permission to communicate with them in a place they go everyday — the inbox.

This gives you the opportunity to stay top-of-mind with existing customers. It also allows you to build a new level of trust, by providing contacts with content that’s relevant, helpful, and interesting to them.

But while all the work you’ll do after someone signs up is certainly important, there’s also plenty you need to do right from day one to start the relationship off on the right foot.

Learn more about the power of email relationships, and get actionable advice for starting new relationships off right.

1. Understanding the Power of Email Marketing Relationships

2. [Guide] How to Get (and Keep) Email Permission

5. 4 Things Your Welcome Email Must Do (and Probably Doesn’t)

How to nurture relationships with email marketing

Getting people to opt-in to receive updates from your business is just the beginning. You also need to come up with a plan to nurture those long-term relationships so that you can generate repeat business and referrals for your brand.

This starts with understanding one important detail — all of your contacts are not the same. They have different needs, interests, and expectations. They also have different reasons for signing up for your email list.

If you want to nurture email relationships, you need to learn how to create a customer experience that’s compelling and relevant to the people you want to reach.

Find out how to build an email strategy that nurtures customer relationships and helps build the type of trust and loyalty you need to bring customers back again and again.

6. All Contacts On Your Email List Are Not the Same (And Why Their Differences Matter)

8. The 5-Step Method for Creating Emails that Attract Referrals

9. 3 Ways to Use Offline Interactions to Personalize Your Email Content

10. Build Customer Loyalty and Trust with These 4 Simple Emails

Strengthen and expand relationships with social media

While email will be absolutely crucial to your relationship-building efforts, social media will play a major role in helping you strengthen and expand those good relationships through the power of word-of-mouth.

Social media isn’t just another place for you to promote your products. It’s a powerful channel, with a number of platforms that allow you to engage your audience in ways that would have been impossible just a few years ago.

Whether you’re building a community on Facebook, making new relationships on Twitter, or using LinkedIn to extend your professional network — social media has the power the transform the way you think about building customer relationships online.

Here are some helpful resources for strengthening customer relationships with social media:

13. How to Use LinkedIn Groups (the Right Way) to Build Relationships for Your Business

14. How to Use Twitter to Build Relationships for Your Business

15. What People Think About When They Find Your Facebook Page

Improve loyalty with successful marketing campaigns

Once you understand how these different marketing channels can be used to build relationships for your business, you can then plan marketing campaigns designed to improve loyalty and keep customers coming back again and again.

A retail store may want to try a special offer or promotion to reward loyal customers.  A restaurant may want to plan a series of events to help take online relationships offline. Or a service business may set up a loyalty program to generate referrals and repeat business.

You can also use a tool like Autoresponder to put your marketing on autopilot and build new relationships without losing time from your busy schedule.

Here are a few other helpful resources for planning your next campaign:

23. 5 Signs You’re Ready to Put Your Marketing on Autopilot

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