How Psychealth Is Scaling Mental Health Support Across Australia

Mental health support should be accessible and hassle-free, and Psychological Health (Psychealth) is making that a reality for Australia. Providing psychology services including telehealth, workers’ compensation support, and Employee Assistance Programs (EAPs) across the country, Psychealth serves as a critical support system for both individuals and corporate teams. Since launching in 2023, the company has grown to provide mental health resources for approximately 100 corporate partners and more than 2,000 individual clients.

As the business scaled, managing director Alex Gillan found himself juggling furthering Psychealth’s mission with the more technical, everyday demands of growing a brand.

“I’m an old guy, but I’m pretty IT literate,” Alex says. Staying connected with an expanding list of clients required more than just technical know-how, though.

Psychealth needed a tool that was above all reliable to ensure that when they sent out critical client communications or company news, they weren’t just shouting into the void. After some “haphazard experiences” with previous solutions, they needed a partner they could truly trust when it came to deliverability.

The “black box” of deliverability

Before Constant Contact, Alex relied on a patchwork of manual systems to reach Psychealth’s clients. “We were using Microsoft Word and Outlook to send out mail merges,” Alex explains. “It was clunky, and quite frankly, I had no idea if the emails were even getting through.”

Whether it was a newsletter going out to its corporate partners or individual check-ins for Psychealth’s 2,000 clients, the lack of transparency around deliverability was a major roadblock.

“I was running on the concept of sending 50 at a time and just crossing my fingers,” says Alex. Without reporting tools, he couldn’t see who was opening emails, who was clicking on resources, or whose email address had bounced.

Alex knew that to scale Psychealth’s communications, he needed to level up from DIY mail merges and find a proper digital marketing platform that could ensure every email was actually getting delivered, and give him useful data insights to guide future sends.

“It’s completely transformed how I communicate”

Encouraged by positive reviews, Alex decided to give Constant Contact a try after researching options, and he was pleasantly surprised to find the platform came with local support. “It’s amazing to have Australian-based training videos and phone support,” Alex says. Knowing that help was available in his own timezone — and from a team that understood the local market — was huge.

With the right support in place, Alex upleveled Psychealth’s communication strategy: instead of manual mail merges, he began using Constant Contact’s professional email templates and advanced reporting to engage his corporate clients and thousands of individual users. The results were swift and measurable: Psychealth now sees an average open rate of 41% and a click-through rate of 8%, impressive numbers that prove their message is landing.

And with Constant Contact’s robust reporting capabilities, Alex has a whole new level of insight into how Psychealth’s emails are performing. Being able to track link clicks in particular helps him see exactly what resonates with their audience, contributing to an overall unsubscribe rate of less than 1%.

“I think it’s ridiculously awesome software,” says Alex. “It’s completely transformed how I communicate. The ease of use and the reporting of success, bounces, and non-opens is truly amazing.”

Moving forward with confidence

For Alex and the team at Psychealth, mastering email deliverability was just the beginning. Now that they have a reliable way to reach clients, Alex is looking toward the next phase of the business’s digital evolution.

“I’m still only scratching the surface of what Constant Contact can do,” Alex admits. With the mail merges of the past firmly behind him, he plans to dive into Constant Contact’s other capabilities including social media integration, email automations, and dynamic content to further personalize the client experience.

Until then, Alex is confident that he has the right marketing partner in Constant Contact. By moving away from clunky manual processes and embracing a data-driven approach, Psychealth is no longer just crossing its fingers — it’s confidently building a more connected, supported community across Australia.