As a tutor, you’re passionate about helping students build confidence in their abilities. But before you can share your resources and study skills with others, you need to find clients! Whether you’re a private tutor or you’re launching your own tutoring business, one of the first steps to success is learning how to advertise tutoring services.
If you’re not sure where to get started to become a sought-after tutor, don’t worry! This article will cover 9 important tips for earning new clients, including:
- Creating an impactful resume
- Printing business cards
- Building a website with scheduling capabilities
- Publishing a tutoring blog
- Developing a unique value proposition
- Using positive testimonials
- Creating an online demo
- Networking with schools in your area
- Utilizing social media marketing
9 tips on how to advertise tutoring services
If you’re eager to connect with new clients, build a loyal customer base, and grow your tutoring business, these 9 tips on how to advertise tutoring will help you get started:
1. Create an impactful resume
One of the cornerstones of successful advertising is your resume. Prospective clients often want to know about your experience in the field. Far beyond landing you a new job, a well-crafted resume can be a powerful advertising tool. To create an impactful resume that attracts clients:
- Summarize your experiences and skills in a list
- Include academic and professional accolades whenever possible
- Highlight skills that clients desire in a tutor
- Keep your resume concise by focusing only on key points
Your academic and professional success — combined with prior educational experience — will appeal to prospective clients. Be sure to include your resume on your LinkedIn profile, business website, and other online platforms.
2. Print business cards
Business cards might feel outdated, but they provide a simple way to share your information with prospective clients quickly. When meeting clients in a setting like a school or networking event, providing a business card is a great way to connect them to your online presence. Your business card should include:
- Your name and business name
- Email address
- Phone number
- Social media handles
- Website URL
- Brand logo
3. Build a website with scheduling capabilities
Resumes and business cards are important, but they work best when paired with a well-crafted business website. With nearly 5 billion internet users worldwide — and 4.5 billion of them active on mobile devices — it’s safe to say that a massive number of people use the internet to find services.
In order to connect with a broader audience, it is more important than ever to build a strong online presence. This starts with building a business website. Use your website to showcase your abilities as a tutor by:
- Including your resume
- Highlighting your academic and professional accomplishments
- Including a short bio and friendly headshot
- Listing the subjects you tutor
- Including your availability
- Being transparent about your pricing
- Making it easy for clients to book your services
Ultimately, one of the most effective ways to convert leads to loyal clients is by including a compelling call-to-action and booking portal directly on your landing page. Don’t forget to make your website mobile-responsive, so your clients can connect with you from anywhere!
4. Publishing a tutoring blog
Creating your own content is a surefire way to elevate your tutoring business quickly. When you start your own blog as a part of your education services content marketing strategy, you can earn the following benefits:
Establishing yourself as an authority
When you create your own content, you are placing yourself in a position of authority within your industry. Show off your expertise in your tutoring subjects and on the topic of study skills by writing well-thought-out blog posts.
Boosting your SEO
Regularly posting content on your website is a great way to boost your search engine optimization or SEO. Your SEO determines where you appear in online searches for keywords relevant to your business. SEO for educators is important because it helps you gain valuable online visibility among prospective clients.
Networking with other educators
Guest blogging is a great way to create diverse content that appeals to a wider audience. Beyond varying your content and opening up important networking opportunities, guest blogging helps you earn backlinks — another SEO booster. You can help monitor your backlinks and other search engine optimization factors with online SEO tools.
Providing valuable resources for your audience
Serving students is the heart of any tutoring business. One of the best ways to serve your clients is by creating blog content that includes valuable educational resources. When you provide impactful content for your audience, you will build loyalty and trust among current and prospective clients.
5. Developing a unique value proposition
Successful tutors can articulate the skills and specialties that they bring to the table. If you haven’t already, it is helpful to layout your qualifications in the form of a value proposition. A value proposition is a heightened form of resume that should include:
Your primary subject area
You may have already showcased your tutoring subject of choice in your resume. Still, your value proposition is your chance to articulate why you love your primary subject — and why you’re great at tutoring others in it!
Your qualifications in your subject of choice
Your value proposition is the space to include more detail about your qualifications or accolades. How did you get into your particular field of study? Why do you want to share it with others?
Your tutoring philosophies and techniques
Finally, write about your tutoring philosophies and techniques. This is your chance to persuade potential clients to sign up for your services. Potential clients often choose tutors whose philosophies and techniques resonate with their own areas of need.
6. Using positive testimonials
Positive online testimonials are the modern version of a persuasive word-of-mouth referral. You can acquire outstanding reviews from students you have worked with in the past. When a long-time or previous student provides a testimonial, you can either publish it on your website — with their permission — or ask them to leave you a review online.
Managing your online listings and reviews comes with major benefits for your tutoring business. Beyond boosting your SEO and increasing your online visibility, positive online reviews can help you quickly earn the trust of prospective clients.
7. Creating an online demo
Another impactful way to advertise your tutoring service is by creating an online demo. By making a video that demonstrates your tutoring skills in action, you can help convert leads interested in your services. A demo is a great way to connect with your audience, provide valuable content, and prove your expertise as a tutor.
Demo videos also serve as great content to include in your blog, on your social media channels, or in your next email campaign.
8. Networking with schools in your area
As a tutor, your goal is to reach as many students as possible. Because of this, local schools are a natural partner to your tutoring business. Whether you are marketing to local college students or trying to connect with the parents of elementary students, networking with schools in your area is a great way to find new clients. Get started by:
- Contacting local schools and developing a working relationship with their counselors
- Asking permission to post printed materials in their offices and common areas
- Asking to be featured on their website or email newsletters
9. Utilizing social media marketing
For modern students, social media is often their primary mode of communication. You have the opportunity to connect with potential clients using tools such as hashtags, networking groups, and direct messages. Beyond optimizing your Facebook business profile, utilizing social media posting and monitoring tools can help you gain insights into how your audience interacts with your content.
You can also use targeted Facebook and Instagram ads to get the word out about your tutoring business.
Earn new clients with great advertising strategy
When it comes to education marketing, it is important to generate professional, academic, and accurate content. Always take the time to proofread your website and profiles for stellar grammar and persuasive language.
Whether clients search for you on Google or a tutoring platform, your goal is to give them a sense of who you are as an educator. As you try to boost your visibility through various advertising avenues — such as Google Ads — always keep your ideal client in mind. When you focus on creating genuine connections with students in need of your services, you will create great content and attract a broader clientele.
Now that you’ve learned the basics about marketing your educational services, are you ready to get started? If you want to dive deeper into ways to build your tutoring business, take some time to peruse The Download, a free marketing guide for educational professionals from Constant Contact.