9 Klaviyo Alternatives in 2026 [Pricing & Features Compared]

Klaviyo is a powerful tool, but it’s not always the best fit for every business. Many small business owners sign up because it’s the platform everyone recommends, only to realize they use only a fraction of the features, their monthly costs keep increasing, or they’re spending more time managing the software than actually sending campaigns.

If you’d rather spend less time learning software and more time actually running your business, you’re not alone.

In this guide, we’ll look at the best Klaviyo alternatives for ecommerce brands, creators, and small businesses, including simpler, more affordable platforms that still help you send great emails, automate follow-ups, and grow consistently.

How we selected the tools: methodology

To put this guide together, we looked at the platforms businesses most often compare with Klaviyo and evaluated them based on the factors that usually influence the decision to switch. 

These included:

• Pricing and long-term scalability
• Ease of use and day-to-day workflow efficiency
• Ecommerce automation depth, customer behavior tracking, and reporting capabilities
• Segmentation and personalization
• Integrations and AI tools
• Deliverability, customer support, and onboarding experience

As part of the review process, we also:

• Created testing accounts or explored live demos for each platform
• Built real campaigns using templates, forms, segmentation, and automation tools
• Sent test campaigns to an internal test list
• Compared how features change across different pricing tiers
• Contacted support teams during setup and sender authentication processes
• Reviewed customer feedback on G2 and Capterra to identify recurring strengths, limitations, and common user frustrations.

Also, the tools aren’t ranked from best to worst, since the right Klaviyo alternative depends on your individual business needs. While Constant Contact is included in this list, we used the same evaluation approach for every platform to keep the comparison transparent and objective.

Why are users looking for Klaviyo alternatives?

Klaviyo gives businesses a lot of control, but that flexibility has certain drawbacks. Here are some of the main pain points users are facing with Klaviyo:

• Expensive pricing: Klaviyo can become costly as your contact list grows. For example, the Email plan is $100/month for 5,000 active profiles and $400/month for 25,000 active profiles, before adding extras like SMS. For smaller brands with tighter budgets, those costs can add up quickly and become difficult to justify.
• Steep learning curve: Klaviyo offers advanced automation, segmentation, and contact management tools. However, newer users often describe the platform as overwhelming at first, particularly when building flows or managing customer data.
• Time-consuming to manage: While Klaviyo’s depth is a strength, it can also require more hands-on management. Some businesses would rather use a platform that lets them connect their store, create campaigns, automate follow-ups, and move on without constantly optimizing flows and segments.
• Customer support concerns: Access to immediate support depends on the plan you’ve purchased, and some users would prefer more hands-on guidance when setting up automations, integrations, or troubleshooting technical issues. For smaller businesses without a dedicated marketing team, this can make the platform feel more difficult to navigate.
• Pricing unpredictability: Some users report frustration with profile-based pricing and unexpected cost increases as their audience grows or SMS usage expands.

Top Klaviyo alternatives: comparison overview

Let’s see a quick side-by-side comparison before diving into the full reviews below.

1. Omnisend

Pricing: paid plans start at $16/month, limited free plan

Omnisend is among the top Klaviyo competitors for online stores. The platform is focused on ecommerce and delivers email, SMS, and web push notifications to engage and convert your audience. After spending time testing the editor, building campaigns, and exploring automations, what stood out most was how much thought went into the actual user experience.

The builder feels responsive, modern, and flexible without becoming overwhelming. You can easily add images, videos, and product listings in your campaigns, as well as create discount codes to encourage purchases. I also liked the conditional visibility feature, which lets you show or hide content blocks for specific audiences.

The AI product recommender block was more advanced than expected, letting me control which products appear, exclude certain items, and define recommendation logic instead of relying entirely on automation guesses.

Omnisend’s automation is based around store activity, and the builder lets you include SMS, push notifications, and Facebook messages in your flows. You’ll also find pre-built flows so you don’t need to craft them manually. Omnisend’s AI can also suggest audience segments for you, and you can easily see where each customer is in their buying journey.

To grow your audience, Omnisend offers forms and popups. I also found numerous eye-catching templates. Finally, a small quality-of-life addition I noticed is the ability to switch the entire UI into dark mode, which honestly makes longer editing sessions more pleasant.

One limitation I noticed is that Omnisend’s landing page builder is fairly basic, and the integration library isn’t as extensive as Klaviyo’s. For most ecommerce stores, that won’t be a deal-breaker, but businesses with more complex requirements may find it restrictive.

Key features

• Intuitive drag-and-drop email editor
• AI-powered product recommendations with customizable rules and exclusions
• Flexible automation based on store activity and user behavior
• Gamified forms and popups
• ChatGPT integration to analyze campaigns, automations, and contacts

Pros

• In-depth revenue tracking
• Responsive live chat support
• Deliverability reporting for email and SMS

Cons

• Fewer integrations than Klaviyo
• You can create only basic landing pages

Pricing

Paid plans start at $16/month for up to 500 contacts and 6,000 emails. For the platform’s more advanced features, you need the Pro plan, which starts at $59/month.

Omnisend also offers a free plan with 250 subscribers and 500 monthly email sends, which is ideal to test the platform and its ecommerce workflows.

2. ActiveCampaign

Pricing: paid plans start at $19/month, 14-day free trial

ActiveCampaign feels like the platform you need when simple newsletters and basic automations are no longer enough. I was surprised at how heavily the platform has invested in AI. You can generate entire email campaigns, get segment suggestions, identify opportunities, and optimize campaigns based on your goals, just with a simple prompt.

The automation builder remains one of the strongest parts of the platform. You can create detailed workflows based on subscriber behavior, purchase activity, website visits, engagement, CRM data, and dozens of other triggers. While many platforms offer automation, ActiveCampaign makes it easier to build complex paths without feeling completely lost in the process.

Testing the email editor, I found that it’s flexible and offers a decent set of content blocks, both simple and more advanced. I particularly like the ability to add actions when readers click on images or links. Nevertheless, the experience wasn’t as “enjoyable” as with other newer builders.

One thing you’ll find useful is how closely the CRM, email marketing, SMS, and automation features work together. As a small business owner, it’s easy to end up with customer data scattered across different apps. ActiveCampaign does a good job of bringing everything together, making personalization and follow-up campaigns much easier to manage.

A downside is that ActiveCampaign’s extensive feature set comes with a learning curve. While it’s easy enough to get started, mastering the more advanced capabilities takes time. If you’re looking for a simple newsletter tool, you may find yourself paying for features you never use. However, if automation is a major part of your growth strategy, the learning curve is easier to justify.

Key features

• Email marketing, SMS, and WhatsApp messaging
• Predictive sending and AI-powered segmentation
• Advanced visual automation builder with branching logic
• 1,000+ pre-built automation recipes for various industries
• Built-in CRM for sales and marketing

Pros

• You can generate, edit, and update campaigns with a single AI prompt
• Sophisticated, multi-channel marketing automation
• CRM and marketing tools work seamlessly together

Cons

• Steeper learning curve than most competitors
• The platform becomes very expensive when you add multiple channels to your plan

Pricing

Premium pricing starts with the Starter plan at $19/month for 1,000 contacts, including email marketing, limited automation, and basic ecommerce functionality. The Plus plan unlocks more features ($59/month) while the Pro plan includes even more features and premium ecommerce integrations. The Enterprise plan lets you run email marketing at scale with enterprise-level support ($159/month).

ActiveCampaign offers a 14-day trial, allowing you to test the platform before committing to a paid subscription.

3. Constant Contact

Pricing: paid plans start at $12/month, 30-day free trial

Constant Contact is a platform that unifies email, SMS marketing, social media, and AI under one roof. After spending some time inside the platform, I found it much easier to get from account setup to a finished campaign than with Klaviyo. Rather than focusing on advanced customization, it prioritizes simplicity and helps small businesses get things done without a lot of setup.

The email builder is modern and straightforward. There are hundreds of templates available (600+), so getting a campaign started will feel like a piece of cake. To make things even better, the platform’s AI template builder helps you generate entire email campaigns using a prompt.

If you already have a website or online store, the platform can automatically import your logo, brand colors, fonts, and images into your campaigns, thus ensuring consistency.

I was also pleasantly surprised by the recent Canva integration. Instead of downloading designs and uploading them again, you can pull Canva assets directly into your emails and social posts. It seems like a small thing until you realize how much back-and-forth it eliminates.

The automation capabilities are solid for welcome emails, abandoned carts, re-engagement campaigns, and follow-ups, although you don’t get the same level of sophistication as Klaviyo. Instead, Constant Contact prioritizes simplicity and ease of execution over the creation of highly complex customer journeys.

Another area where Constant Contact differs from Klaviyo is its broader marketing toolkit. Alongside email, you can run SMS campaigns, create signup forms and landing pages, conduct surveys, and schedule social media posts from the same platform. For many small business owners, that means fewer subscriptions to manage and fewer tools to learn.

Key features

• User-friendly email editor with 600+ templates
• Native integration with Shopify and WooCommerce
• AI campaign builder for multi-channel campaign creation
• Built-in event management with registrations, tickets, and payments
• Social media scheduling for Facebook, Instagram, LinkedIn, and TikTok

Pros

• Easy platform for beginners to learn and use
• Large library of templates and ready-made assets
• AI campaign builder that saves time and resources

Cons

• A/B testing is limited to email subject lines
• Advanced reporting is unlocked on more expensive plans

Pricing

Paid plans start at $12/month and include email and social media tools, forms, and basic automation. The Standard plan starts at $35/month and unlocks the AI campaign builder, email and social scheduling, and advanced reporting. The Premium plan ($80/month) includes custom automation, ecommerce templates, and priority support, ideal for professional users.

You can also try the platform through the 30-day free trial.

4. Drip

Pricing: paid plans start at $39/month, 14-day free trial

Drip takes a similar approach to Klaviyo, with a strong focus on ecommerce. Instead of sending the same message to everyone, you can build campaigns around how customers interact with your store. 

Reviewing the service, I found that Drip’s workflow builder offers plenty of triggers, allowing you to create automations based on browsing behavior, product views, purchases, and cart activity. The platform also makes it easy to build campaigns for different customer segments, helping you deliver more relevant messages without creating complicated workflows.

Particularly useful was the customer timeline feature. Instead of piecing together information from different reports, you can see a customer’s emails, purchases, site activity, and engagement history in one place. So, if you want to understand what leads to a purchase, that context can be incredibly helpful.

Despite everything, Drip is neither the easiest nor the most affordable platform. If you only require simple newsletters, many of its capabilities may go unused. Its pricing can also become a consideration for smaller businesses as their subscriber list grows.

Still, if you want more visibility into customer behavior and plenty of ways to personalize your emails, Drip is one of the stronger alternatives to Klaviyo.

Key features

• Clean automation builder
• Detailed customer timelines and activity tracking
• Revenue attribution and sales reporting
• Advanced segmentation based on customer behavior
• 90+ integrations with ecommerce platforms and marketing apps

Pros

• Great visibility into customer behavior and purchase journeys
• Responsive customer support team
• Powerful behavioral triggers

Cons

• Higher starting price than some alternatives
• Learning curve for advanced segmentation and automation

Pricing

Drip’s pricing is based on the number of active people in your account and the volume of emails you send. Plans start at $39/month for up to 2,500 contacts and include the full list of features.

While Drip doesn’t offer a free plan, it has a 14-day trial so you can test its functionality before making your decision.

5. Moosend

Pricing: paid plans start at $9/month, 30-day free trial

If you want advanced automation functionality without sacrificing affordability, Moosend is a top Klaviyo alternative to consider. Many platforms reserve advanced automation features for higher-tier plans, but Moosend gives you access to them from the entry-level plan. 

Overall, the platform is easy to navigate, and I found it relatively quick to move from account setup to campaign creation. The email builder includes various drag-and-drop items such as text, images, videos, countdown timers, and product blocks. These give you enough flexibility to create simple campaigns without a technical background, which beginners will appreciate.

What impressed me most was the variety of automation triggers available. Beyond the standard options like email opens and link clicks, you can build workflows around purchases, cart activity, website behavior, custom fields, and other subscriber actions. More importantly, I was able to create and launch workflows without spending hours figuring out how everything connected together.

The platform also includes audience segmentation, landing pages, subscription forms, and in-depth reporting tools. While the interface isn’t quite as polished as some larger competitors, it delivers the features most small businesses actually need.

If affordability is a top priority but you still want access to powerful automation capabilities, Moosend is a great alternative to consider.

Key features

• Drag-and-drop email editor with 130+ customizable templates
• Automation builder with a wide range of behavioral and ecommerce triggers
• Advanced audience segmentation based on engagement and customer data
• Ecommerce tracking and reporting
• Landing pages and subscription forms to grow your audience

Pros

• Affordable pricing compared to most competitors
• Easy-to-build automations with minimal learning curve
• AI Writer to generate email content and proofread campaigns

Cons

• Doesn’t have a native Shopify integration
• No SMS marketing or social media tools

Pricing

Paid plans cost $9/month and include unlimited emails for 500 contacts, making Moosend one of the more affordable options on the list.

The platform also offers a 30-day free trial that lets you test the platform’s automation and email marketing features before upgrading.

6. Mailchimp

Pricing: paid plans start at $13/month, very limited free plan

Even if you’ve never used email marketing before, there’s a good chance you’ve heard of Mailchimp. Like Klaviyo, this email marketing service has evolved a lot and includes handy AI-powered features that make email marketing feel approachable, especially for small businesses.

During my Mailchimp review, I was surprised at how much guidance the platform provides. Instead of dropping you into a blank dashboard, Mailchimp constantly suggests next steps, recommends features, and walks you through campaign creation. If you’re still figuring out email marketing, that can make the learning process feel much less intimidating.

Exploring the template library, I found plenty of pre-made designs for newsletters, promotions, announcements, and ecommerce campaigns. Most of them look attractive, so you may never need to start from scratch. Once you select a template, you can use Mailchimp’s AI to generate email copy or build on-brand layouts from your website or store. This helps you launch campaigns quickly rather than spending hours tweaking every detail. You can also use AI to create SMS and social posts based on your emails.

Speaking of templates, Mailchimp also has prebuilt workflows for welcoming contacts, nurturing leads, sending abandoned-cart reminders, and more. And for more advanced automations, Mailchimp’s Customer Journey Builder lets you create workflows based on subscriber activity and customer behavior.

That said, this alternative isn’t as advanced as the automation builders offered by ActiveCampaign or Klaviyo. Nevertheless, it provides enough flexibility for small businesses that want simple yet personalized follow-ups.

Key features

• Large library of pre-designed email templates
• Multi-step automation workflows
• Predictive segmentation (AI-powered)
• Social media publishing and advertising tools
• SMS marketing

Pros

• Beginner-friendly interface that’s easy to learn
• Generous ecosystem of integrations

Cons

• Advanced features require higher-tier plans
• Charges for unsubscribed and duplicate contacts

Pricing

Mailchimp offers three paid plans, starting with the Essentials at $13/month, which includes templates, email scheduling, limited automation, and 24/7 support. The Standard plan starts at $20/month and unlocks Generative AI, custom-coded templates, dynamic content, and advanced automation. The Premium starts at $350/month, including Mailchimp’s most advanced functionality, and is geared towards larger teams with specific needs.

There is also a limited free plan that allows up to 250 contacts and 500 monthly email sends.

7. GetResponse

Pricing: paid plans start at $19/month, free plan

GetResponse caught my attention for one specific reason: its Conversion Funnels. Instead of connecting separate tools for landing pages, lead capture, email automation, and sales pages, you can build the entire process inside one platform. If you’re actively trying to grow your audience while generating sales, having those pieces connected can simplify your setup considerably.

Moving on to the ecommerce toolkit, I found product recommendations, abandoned cart recovery, ecommerce segmentation, automation, signup forms, landing pages, and store integrations available within the platform. These features are unlocked on the most popular Marketer plan.

Apart from ecommerce store owners, GetResponse can also help creators who sell products to their audience. You get webinars, a great landing page builder (with A/B testing functionality), and a paid ads creator that helps you target your audience with precision using insights from your email marketing campaigns.

At first glance, pricing may seem steep for very small lists with fewer than 2,5K contacts. And it is. But it gets much more affordable than many competitors as the number of contacts increases. This means GetResponse can be a great partner for brands looking to scale quickly without exponentially increasing costs.

Key features

• AI-powered email creation tools
• Ecommerce automation and abandoned cart recovery
• Product recommendations and customer segmentation
• Web push notifications
• 1-click integrations with popular ecommerce platforms

Pros

• Wide range of audience growth tools
• Conversion funnels help connect lead generation and sales in one workflow
• Pricing becomes more competitive as your contact list grows

Cons

• Ecommerce functionality is not available on the entry-level plan
• SMS marketing available only for Enterprise customers

Pricing

Paid plans start at $19/month, but without ecommerce functionality. This is unlocked on the Marketer plan at $59/month and includes unlimited automation. The Creator plan includes monetization tools and webinars at $69/month, while the Enterprise plan unlocks SMS marketing and premium support.

There’s a free plan available for up to 500 contacts and 2,500 newsletters per month.

8. Brevo

Pricing: paid plans start at $9/month, very limited free plan

Brevo takes a different approach from Klaviyo. Instead of focusing primarily on ecommerce marketing, it tries to bring customer communication into a single place by combining email, SMS, WhatsApp, live chat, and CRM tools.

While exploring the platform, I found that this connected experience is really the main appeal. Rather than treating each channel separately, Brevo lets you build automations that span multiple channels. For example, you can combine email and SMS in a single workflow, which is useful for abandoned cart reminders, order updates, promotional campaigns, and post-purchase follow-ups.

Another area where Brevo differs from Klaviyo is pricing. While Klaviyo charges primarily based on contacts, Brevo’s pricing is based on email volume. If you have a large contact list but only send occasional campaigns, Brevo’s pricing may be easier to manage than Klaviyo’s contact-based model.

I also spent some time exploring the built-in CRM. While it won’t replace a dedicated CRM platform, I liked having customer information, conversations, and marketing activity accessible from the same place rather than switching between multiple tools.

What I found lacking is customer analytics and revenue attribution, which aren’t as in-depth as Klaviyo’s. However, if you’re looking for a platform that combines all the above at a more affordable price, Brevo is worth considering.

Key features

• Email, SMS, WhatsApp, and live chat in one platform 
• Easy-to-implement automation options
• Built-in CRM and sales pipeline management
• Transactional emails
• Send time optimization

Pros

• Multi-channel marketing without needing additional tools
• Offers advanced segmentation
• Competitive pricing for businesses with large subscriber lists

Cons

• Ecommerce reporting isn’t as detailed as Klaviyo’s
• Interface can be laggy when building complex flows

Pricing

Brevo’s pricing model differs from that of most tools here. Instead of charging mainly by subscriber count, Brevo prices its plans primarily based on email volume. Paid plans start at $9/month and include 500 contacts, 5K emails per month, basic reporting, and email support. For more advanced features, you need the Standard plan at $18/month.

As for the free plan, it offers 300 emails/day and multi-channel automation limited to 2,000 contacts.

9. Attentive

Pricing: Custom, demo available

Unlike most of the alternatives in this guide, Attentive is built primarily around SMS marketing. During testing, I found that nearly every feature and workflow is designed to help brands grow and monetize their text messaging program.

One thing I noticed while exploring the platform was the emphasis on subscriber growth. Attentive offers a wide range of popups, signup forms, and targeting options for collecting SMS subscribers, which makes sense given its SMS-first focus.

Although SMS is clearly the priority, Attentive also supports email marketing. The email builder was very straightforward. The platform also supports personalization based on browsing activity, purchase history, product interests, location, and engagement patterns. This makes it easier to send messages that reflect a customer’s interests instead of relying on the same campaign for everyone.

If your store regularly uses text messages for product launches, flash sales, abandoned cart reminders, or back-in-stock alerts, you’ll likely get more value from these features than businesses that only send occasional SMS campaigns.

That said, Attentive’s specialized approach won’t be the right fit for everyone. If SMS plays a relatively small role in your marketing strategy, the platform may offer more functionality than you need. However, for stores where text messaging is becoming an increasingly important channel, Attentive is worth considering.

Key features

• SMS-first marketing and automation platform
• Email and SMS journeys from a single workflow
• Advanced SMS list growth tools and popups
• AI-powered product recommendations and campaign optimization
• A/B testing for email and SMS

Pros

• Strong SMS marketing functionality for ecommerce
• Great personalization and targeting options

Cons

• Custom pricing (not publicly available)
• May be too focused on SMS for email-first businesses

Pricing

Attentive uses custom pricing based on business size and messaging volume. You’ll need to contact the sales team for a personalized quote.

Choosing the right Klaviyo alternative

Klaviyo remains one of the most capable ecommerce marketing platforms on the market, but it isn’t the right fit for every business. Some brands switch because costs become difficult to justify as their contact list grows, while others want a platform that’s easier to learn, faster to manage, or better aligned with the channels they use most.

The best Klaviyo alternative depends on what you’re trying to improve. If your goal is more affordable pricing, simpler day-to-day workflows, stronger SMS marketing, or a broader set of marketing tools, there are plenty of solid options to choose from.

Most of the tools in this guide offer free plans, free trials, or product demos, so it’s worth getting hands-on experience before committing.

And if you’re looking for a platform that can handle email, social media, landing pages, and events in one place, start your free trial with Constant Contact and see how it can help with your day-to-day operations.

FAQs

Here are some frequently asked questions and their answers.

1. What is the best Klaviyo alternative for small businesses?

That depends on your priorities. If you’re looking for an ecommerce-focused platform, Omnisend and Drip are strong options. If affordability is your main concern, Moosend and Brevo offer many of the features small businesses need at a lower price point. For businesses that want email, social media, and SMS tools in one platform, Constant Contact may be a better fit.

2. Why do businesses look for alternatives to Klaviyo?

Businesses typically look for Klaviyo alternatives because of pricing, complexity, or specific feature requirements. Some want a more affordable platform as their contact list grows, while others prefer simpler tools, stronger SMS capabilities, built-in CRM functionality, or additional marketing features such as social media management.

3. Do Klaviyo alternatives support Shopify and WooCommerce?

Most Klaviyo alternatives in this list integrate with Shopify, WooCommerce, BigCommerce, and other leading ecommerce platforms. These integrations allow you to sync customer data, track purchases, recover abandoned carts, and automate post-purchase campaigns.

4. Is it difficult to migrate from Klaviyo to another email marketing platform?

No, most Klaviyo alternatives let you import your contacts, recreate email templates, and reconnect your ecommerce store or website with relatively little effort. The amount of work involved usually depends on how many automations, integrations, and custom segments you have set up in Klaviyo. Some providers also offer migration assistance or onboarding support to help make the transition smoother.