Giving AI Agents a Marketing Brain: Why We’re Joining TikTok’s Agentic Hub

We’re living through a massive shift in technology right now. We’ve moved past the era of AI that just drafts basic text or spits out generic ideas. We’re now in the age of AI agents: intelligent systems that can pick up tasks and actually execute complex, multi-channel workflows on your behalf.

But AI agents aren’t magic. An AI agent is only as good as the instructions it’s given. Unless it’s fueled with real-world expertise, an agent is just guessing. It doesn’t know the nuances of your specific industry, it doesn’t know your audience, and it definitely doesn’t know the complex regulatory rules you might have to operate under.

Say you’re a real estate agent. You get a beautiful new property listing. Now you have to spend a significant amount of the very limited time you have on marketing, toggling between browser tabs, downloading information and images, writing (or using AI to generate) copy, and uploading it all to multiple platforms. You’re building an email campaign on one platform and a social ad on another, and you’re doing it all while juggling the countless other tasks it takes to keep your business running.

And it’s not just about the time it takes. It’s also about doing things the right way. Small businesses don’t have a room full of corporate compliance lawyers checking their work before they hit publish. Navigating rigid industry guidelines or advertising regulations is tough. Until recently, trying to compete with big brands who have full marketing and legal teams simply wasn’t a fair fight.

When AI agents have relevant expertise to help you, they give you superpowers to compete with anyone no matter their resources. And at Constant Contact, we’re taking it a massive step forward to be the great equalizer for you.

Breaking down the walled gardens

At TikTok World ’26, TikTok announced something that fundamentally shifts how small businesses can leverage AI: their new Agentic Hub.

Instead of keeping their advertising platform locked away in a closed sandbox, TikTok is building an open, connected ecosystem. By introducing TikTok Ads Skills — pre-built AI building blocks designed to handle specific, complex marketing tasks — they’re giving you the ability to connect your own AI tools directly to the TikTok Ads platform to automatically handle planning, launching, and managing your campaigns.

And that’s where Constant Contact comes in. We’re incredibly proud to be one of the very first featured developers building inside this new ecosystem. They pull TikTok out of its silo, allowing you to run it seamlessly alongside the rest of your marketing — because we know that small businesses don’t live on a single channel. You don’t just launch a social ad for a sale; you also send an email about it. You don’t just build an audience on a social feed; you also nurture those relationships in their inboxes.

So, we took over 30 years of Constant Contact’s small business marketing expertise and packaged it into portable, actionable skills. Now, any LLM — whether you’re using ChatGPT, Claude, or TikTok’s native AI — can instantly pick up these skills and act on them. We’re turning marketing software into an invisible infrastructure that meets you exactly where you’re already working.

Your new marketing superpowers

These new skills give your AI tools the hands-on expertise to actually construct your ads and emails across platforms, giving a small business owner the execution power of a full marketing team without actually having to hire one. While anyone can put these skills to work, we designed our first skills with an eye trained closely on real estate, an industry that’s burdened by heavy manual workflows and big compliance risks.

Here’s what these skills can do for your business:

• Real Estate Listing Launch: You give your AI agent a raw MLS listing or property URL. Using our skill as the blueprint, the agent instantly builds a live draft ad instance directly inside TikTok and a beautifully designed, ready-to-review HTML email inside Constant Contact. The agent doesn’t just draft text; it builds the actual multi-channel assets, ready for your human review.
• Fair Housing Content Checker: Advertising in highly regulated fields like real estate can feel like a compliance minefield. Most basic AI tools stop at plain text. Our skill instructs the agent to analyze the entire creative asset — reviewing copy across text, emojis, hashtags, and audio tracks to identify potential Fair Housing risk areas and explain them clearly. It acts as an intelligent, educational risk-scanner to help you optimize your marketing before you publish.
• Email Advisor: Consistency is what keeps your business top of mind. And staying top of mind is what keeps customers coming back. This skill automatically audits your email campaigns for deliverability risks, accessibility guidelines, industry regulations, and marketing best practices before you publish. Think of it as an enterprise-grade safety net that catches the blind spots you might miss when you’re juggling multiple tasks, while keeping you firmly in the driver’s seat of your business.

The era of connected marketing

Our partnership with TikTok’s Agentic Hub is a milestone for Constant Contact, but more importantly, it’s a window into where the entire software industry is going.

We’re evolving past the era of wrestling with numerous tools just to get a single campaign out the door. The future looks like an automated marketing team that lives right inside your daily workflow, executing your ideas while you focus on what you do best.

We’re just getting started, and we have so much more to come. But you don’t have to wait for the future. It’s live right now.

Ready to see what happens when you give your AI agent a brain packed with 30 years of marketing expertise? Explore Constant Contact skills in TikTok’s Agentic Hub today.