LONDON, UK, 11 March 2025 – New research has found that new SMEs are fully embracing technology, with almost three-quarters of early-stage UK SMEs planning to use AI, to support their growth in 2025.
The Small Business Now report from marketing platform Constant Contact, which surveyed over 1,600 new small business owners in the UK, the USA, Canada, Australia, and New Zealand, shows that British small businesses are embracing machine learning and artificial intelligence to streamline and expand their operations.
According to the research, the vast majority of early-stage UK SMEs (trading for five years or less) are already embracing technology, and 92 per cent agree that technology has been essential to their growth so far.
The emergence and prevalence of AI has also driven much of this growth and is set to continue to do so. 72 per cent of new UK SMEs plan to use AI for marketing in 2025.
Over a third of the businesses surveyed plan to use AI for content creation and brainstorming (37 per cent), while 32 per cent intend to use AI for customer data analysis. Another 31 per cent will use AI for personalisation, targeting, and segmentation to improve the customer experience.
Erika Robinson, UK General Manager of Constant Contact, explained: “With AI creating transformational change across many industries, it makes sense that small businesses are largely embracing the technology.
“SMEs represent over 99 per cent of the business population in the UK, so their ability to harness AI is not only beneficial to themselves individually but incredibly important in terms of boosting the British economy.
“Most SMEs have less than one hour per day to spend on marketing, and when they can find the time, it’s often too complex for them to manage.
“AI technology, such as the AI-powered functionality that Constant Contact provides for email marketing, social media scheduling, and content marketing, removes the complexity from digital marketing so businesses can work more efficiently, reach their customers in the right places, and make a bigger impact on their goals.”
To read the full Small Business Now report from Constant Contact, click here.
ENDS
Constant Contact makes digital marketing easy and effective for small businesses and nonprofits around the world. Whether just starting out, or managing complex multi-channel campaigns, SMEs benefit from our powerful SaaS platform that delivers a simplified marketing experience with less time spent and better results. With cutting-edge technology, best-in-class deliverability, and award-winning customer support, we help the small stand tall.
GlobalMichael Woodpr@constantcontact.com
UKJane Imriehello@janeimrie.co.uk
