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Skyler Evans

Skyler Evans

Skyler's Website

Managing Editor of the Constant Contact blog, Skyler’s greatest passion is figuring out how storytelling can make a difference in the world. Whether it’s an article geared at building up small businesses or even a simple tweet, Skyler's excited to add new voices to the industry. When she isn’t behind the screen, you can find Skyler out with her camera, playing around with ink and oils, and, of course, writing.

Posts by Skyler

Email Marketing

Build an Effective Email List: Strategies, Tactics, and Best Practices

Even with the advent of social media and paid advertising, email remains at the heart of a successful marketing strategy. Putting together a Read More >>

Skyler Evans

Customer Spotlight

Genumark Adds a Personal Touch to Merch and Email Marketing

From sports fans to corporate businesses, everybody loves a branded hoodie, mug, and backpack. I was once so attached to a CamelBak from a Read More >>

Skyler Evans

Seasonal Marketing

10 New Year Promotions to Start 2025 Off With a Bang

Despite my dog’s opinion of them, I’m still a fan of fireworks. They’re a show-stopping final act and the spark of something Read More >>

Skyler Evans

Constant Contact's Holiday Marketing at Snowport in Boston, Massachusetts

Seasonal Marketing,Small Biz Marketing

12 Small Businesses to Support at The Holiday Market at Snowport

With winter and the holiday season fast approaching, ‘tis the season to support small. Soon, gifts will be wrapped, hot cocoa will be Read More >>

Skyler Evans

Small Biz Marketing

10 Ways to Support Small Businesses This Holiday Season (and Beyond)

The last several years have uprooted what many people around the world thought of as “normal.” For many small businesses, the Read More >>

Christa Trombley

Skyler Evans

Email Marketing

Make It Memorable: Email Salutations

“Hi there,” “Catch you later,” “Welcome to _______,” “To whom it may concern.” What each phrase Read More >>

Virginia Anderson

Skyler Evans

Customer Spotlight

Oakland Mediation Center: Centralizing Marketing & Events

The Oakland Bar Association founded Oakland Mediation Center in 1989 to serve the surrounding community in Oakland County, MI. Lawyers, Read More >>

Skyler Evans

Customer Spotlight

Wellness Extract: Connecting Consumers to Natural Healthcare

After eighteen years in the film industry, working alongside blockbuster names like Marvel and Lucasfilm, Virender Dass chose to leave the Read More >>

Skyler Evans

Customer Spotlight

Partnering with Experts: Orange County Asperger’s Support Group

Orange County Asperger’s Support Group (OCASG) is a resource and a refuge. Located in Irvine, California, the OCASG’s mission is to Read More >>

Skyler Evans

Email Marketing

Best email subject lines that work (with expert tips)

Crafting a great email subject line is an important part of building a successful email marketing campaign. The subject line is the Read More >>

Skyler Evans

Miranda Paquet

Real estate marketing calendar blog thumbnail

Seasonal Marketing

Real Estate Marketing Calendar — 2024 (with Ideas)

To build a successful real estate marketing calendar you need to spend time planning out marketing activities that keep your current clients Read More >>

Teri Crisafulli

Skyler Evans

Bruce and Armand Schaubroeck of House of Guitars in Rochester, NY

Customer Spotlight

House of Guitars: Stratocasters, Metallica, and Music to Build the Community

Being “the store that ate your brain” can be a heavy mantle to hold, but House of Guitars has set itself up to be a mind-bending Read More >>

Skyler Evans

Customer Spotlight

Rochester Lilac Festival: Blooms and Local Fare

List Growth Year Over Year +14% Open Rate Year Over Year +2% Open Rate vs. Industry Average + 7% Feature they can’t live Read More >>

Skyler Evans

Small Biz Marketing

SMS Text Message Marketing Best Practices to Build Relationships and Increase Sales

These days, everyone has a smartphone with them at all times. This provides a great opportunity for businesses to connect with their Read More >>

Dave Charest

Skyler Evans

Email Marketing

Email Marketing Ideas for When You’re Not Sure What to Send

Thinking of the perfect email send can be a challenge. You want to provide value and stay on brand, but you also want to use email marketing as Read More >>

Skyler Evans

Customer Spotlight

AIA Seattle: Supporting the Architecture Community

Open Rate Year Over Year 6% List Growth YearOver Year3% Feature they can’t live without: Contact list segmentation The Read More >>

Skyler Evans

Email Marketing

Email Marketing Guide for Real Estate Agents

There’s no place like home, and no one knows this better than a real estate agent. Real estate agents have the major task of helping Read More >>

Skyler Evans

Customer Spotlight

CGI Rochester International Jazz Festival: Music to Build Community

Contact List Growth Year Over Year:+2% Open Rate Increase Year Over Year: +1% Open Rate vs. Industry Avg:+3% Feature they Read More >>

Skyler Evans

Customer Spotlight

Tea’s Me Cafe: Tamika Catchings is Brewing Glory

List growth year over year:+18% Open rate year over year:+6% Open rate vs. industry:+17% Feature they can’t live Read More >>

Skyler Evans

Small Biz Marketing

Entrepreneurial Marketing Tactics and Strategies

When you have big dreams for starting a business, it might take some time to figure out how to best position yourself. While you might not have Read More >>

Skyler Evans

Customer Spotlight

Rip It Events: Racing Towards Marketing Success

List Growth Year Over Year+30% Open Rate Year Over Year+12% Open Rate vs. Industry Average+30% Feature they can’t live Read More >>

Skyler Evans

Customer Spotlight

Tastemaker: David Dafoe and the Sweet Science of Flavorman

Contact List Growth: +11% Open Rate Growth: +11% Open Rate vs. Industry Avg:+10% Feature they can’t live without: List Read More >>

Skyler Evans

Customer Spotlight

Dynamic Elite Athletics: Training the Next Generation of All-Star Athletes

Average Open Rate Year Over Year: + 12% Open Rate Vs. Industry Average: + 12% Feature they can’t live without: Drag-and-drop Read More >>

Skyler Evans

Email Marketing

Get Started With Email Marketing: 10 Things You Need to Do First

If you think it might be time to get started with email marketing, jump in. Email marketing has changed a lot since Constant Read More >>

Miranda Paquet

Skyler Evans

Small Biz Marketing

How to Get Started with Marketing Automation

If you’re like me, you constantly wish you could find a couple of spare hours in the day to get some extra work done. In an alternate Read More >>

Skyler Evans

Small Biz Marketing

How to Create Insanely Good Online Content

You’re staring at a blank calendar ready to be filled with all your sure-fire ideas, and you’re determined to cram nuggets of gold Read More >>

Skyler Evans

Customer Spotlight

Customer Spotlight: Pet Wants Newton

How Roz Hansen turned her love for dogs into a successful small business Primed for the world of small business, Rosaline Hansen (aka Roz) Read More >>

Skyler Evans

Small Biz Marketing

Using Lead Gen to Build Your Business

You’ve designed your website, fine-tuned your product, developed a list of services, and worked on putting together a brand that will Read More >>

Skyler Evans

Email Marketing

The Best Time to Send a Marketing Email: A Complete Guide

There’s nothing we’d love more than to tell you a magic time and day that would give you the absolute best results for your email Read More >>

Maria Halovanic

Skyler Evans

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