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Skyler Evans

Skyler Evans

A content producer at Constant Contact, Skyler’s greatest passion is figuring out how to use storytelling to make a difference in the world — whether it’s a blog geared at building up small businesses or even a simple tweet. When she isn’t planning out puns in a google doc, you can find Skyler baking, writing poetry, or figure skating in the park.

Posts by Skyler

Email Marketing

Best email subject lines that work (with expert tips)

Crafting a great email subject line is an important part of building a successful email marketing campaign. The subject line is Read More >>

Skyler Evans

Miranda Paquet

Bruce and Armand Schaubroeck of House of Guitars in Rochester, NY

Customer Spotlight

House of Guitars: Stratocasters, Metallica, and Music to Build the Community

Being “the store that ate your brain” can be a heavy mantle to hold, but House of Guitars has set itself up to be a mind-bending Read More >>

Skyler Evans

Customer Spotlight

Rochester Lilac Festival: Blooms and Local Fare

List Growth Year Over Year +14% Open Rate Year Over Year +2% Open Rate vs. Industry Average + 7% Feature they can’t live Read More >>

Skyler Evans

Small Biz Marketing

SMS Text Message Marketing Best Practices to Build Relationships and Increase Sales

These days, everyone has a smartphone with them at all times. This provides a great opportunity for businesses to connect with their Read More >>

Dave Charest

Skyler Evans

Customer Spotlight

AIA Seattle: Supporting the Architecture Community

Open Rate Year Over Year6% List Growth YearOver Year3% Feature they can’t live without: Contact list segmentation The Read More >>

Skyler Evans

Email Marketing

Email Marketing Guide for Real Estate Agents

There’s no place like home, and no one knows this better than a real estate agent. Real estate agents have the major task of helping Read More >>

Skyler Evans

Customer Spotlight

CGI Rochester International Jazz Festival: Music to Build Community

Contact List Growth Year Over Year:+2% Open Rate Increase Year Over Year: +1% Open Rate vs. Industry Avg:+3% Feature they Read More >>

Skyler Evans

Customer Spotlight

Tea’s Me Cafe: Tamika Catchings is Brewing Glory

List growth year over year:+18% Open rate year over year:+6% Open rate vs. industry:+17% Feature they can’t live Read More >>

Skyler Evans

Small Biz Marketing

Entrepreneurial Marketing Tactics and Strategies

When you have big dreams for starting a business, it might take some time to figure out how to best position yourself. While you might not have Read More >>

Skyler Evans

Email Marketing

How to Build an Effective Email List: Best Practices and Strategies

Even with the advent of social media and paid advertising, email remains at the heart of a successful marketing strategy. Putting together a Read More >>

Skyler Evans

Customer Spotlight

Rip It Events: Racing Towards Marketing Success

List Growth Year Over Year+30% Open Rate Year Over Year+12% Open Rate vs. Industry Average+30% Feature they can’t live Read More >>

Skyler Evans

Customer Spotlight

Tastemaker: David Dafoe and the Sweet Science of Flavorman

Contact List Growth: +11% Open Rate Growth: +11% Open Rate vs. Industry Avg:+10% Feature they can’t live without: List Read More >>

Skyler Evans

Customer Spotlight

Dynamic Elite Athletics: Training the Next Generation of All-Star Athletes

Average Open Rate Year Over Year: + 12% Open Rate Vs. Industry Average: + 12% Feature they can’t live without: Drag-and-drop Read More >>

Skyler Evans

Email Marketing

Get Started With Email Marketing: 10 Things You Need to Do First

If you think it might be time to get started with email marketing, jump in. Email marketing has changed a lot since Constant Read More >>

Miranda Paquet

Skyler Evans

Small Biz Marketing

How to Get Started with Marketing Automation

If you’re like me, you constantly wish you could find a couple of spare hours in the day to get some extra work done. In an alternate Read More >>

Skyler Evans

Small Biz Marketing

What is Behavior-Based Marketing Automation?

Remember choose-your-own-adventure books? You’d be reading the story, and suddenly you had options — multiple paths were laid out Read More >>

Skyler Evans

Small Biz Marketing

How to Create Insanely Good Online Content

You’re staring at a blank calendar ready to be filled with all your sure-fire ideas, and you’re determined to cram nuggets of gold Read More >>

Skyler Evans

Seasonal Marketing

New Year Promotions to Start 2023 Off With a Bang

Despite my dog’s opinion of them, I’m still a fan of fireworks. There is something magical about celebrating the last night of the Read More >>

Skyler Evans

Customer Spotlight

Customer Spotlight: Pet Wants Newton

How Roz Hansen turned her love for dogs into a successful small business Primed for the world of small business, Rosaline Hansen (aka Roz) Read More >>

Skyler Evans

Small Biz Marketing

Using Lead Gen to Build Your Business

You’ve designed your website, fine-tuned your product, developed a list of services, and worked on putting together a brand that will Read More >>

Skyler Evans

Email Marketing

The Best Time to Send a Marketing Email: A Complete Guide

There’s nothing we’d love more than to tell you a magic time and day that would give you the absolute best results for your email Read More >>

Maria Halovanic

Skyler Evans

Email Marketing

Email Marketing Ideas for When You’re Not Sure What to Send

Thinking of the perfect email send can be a challenge. You want to provide value and stay on brand, but you also want to use email marketing as Read More >>

Skyler Evans

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