Between prices skyrocketing and frenzied bidding wars, the COVID-19 pandemic drastically changed the way real estate business is done.

With mass-vaccination efforts still underway and an economy that’s still trying to stabilize, it’s difficult to predict exactly what’s in store for real estate and the housing market in 2022. One thing is for certain, however —  you need to have a growing and connected client base in order to stay in the game. 

To set yourself up for success for the New Year, you need to take some time to plan out marketing activities that will not only keep your existing clients connected and referring you but will also attract new clients.

We know this can be tough. After all, it’s difficult to look ahead when you’re busy with your day-to-day. So, to help make reaching your goals a little easier, we’ve put together a full year’s worth of real estate holidays with marketing ideas that will help you have a growing and connected client base all year long. 

Start at the top and work your way through the entire year, or skip to the months that are traditionally a high priority for you and then go back through and see what you can add to your marketing plan in the rest of the months. And remember, taking your time to plan your 2022 marketing now will save you a great deal of time later, when you might not have it to spare.

Key marketing tactics for real estate

As part of any real estate marketing plan, we recommend using the following tactics to execute the marketing ideas listed in our monthly calendar below:

  • Email newsletters & greetings: Nurture existing contacts for additional business and/or referrals 
  • Social posting: Nurture existing contacts for additional business and/or referrals & gain visibility and credibility with potential leads
  • Email review requests: Request reviews from current and past clients to boost credibility with potential leads
  • Social ads: Increase your reach to get more leads and traffic to your listings
  • Lead generation: Get more leads using a custom landing page
  • Lead nurture emails: Nurture your leads until they are ready to become clients
  • Google Business Profile: Make sure prospective clients can find you when they search for Real Estate agents in your area with Google Business Profile (formerly Google My Business).

We make it easy for you to have a growing and connected client base with all the marketing tools you need, synced to the tools you’re already using.

Monthly real estate holidays and marketing calendar with ideas for each month

Use the Real Estate marketing ideas and tools below to help you plan your 2022 marketing and accomplish your goals. 

January real estate marketing ideas

  • Prepare your connections for what’s likely to come in the New Year. While price growth seems to be slowing, the housing market is still quite volatile with no one quite sure what 2022 will bring. So, be sure to share important industry news and updates like market recovery trends and interest rate changes using sources like NAR. 
    • Email marketing
    • Social posting
  • Share winter maintenance/design tips or tips to create a budget/financial plan in the New Year.
    • Email newsletter
    • Social posting
  • Request reviews from past clients via email to boost credibility for the year.
    • Email review request
  • January 10th is Houseplant appreciation day! Share an idea for using houseplants in staging or for better health.
    • Social posting

February real estate marketing ideas

  • Make sure prospective clients can find you when they search for Real Estate agents in your area.
    • Google Business Profile
  • Share helpful resources for homeowners like winter home maintenance tips. 
    • Email newsletter
    • Social posting
    • Social ads
  • Share what to expect with the Spring market and Spring real estate market prep resources. Offer a free home evaluation, a checklist for getting pre-approved, or host a first-time homebuyers webinar.
    • Lead nurture email
    • Social posting
    • Social ads
  • February 14th is Valentine’s Day! Check out these Valentine’s Day real estate ideas. Share backyard/at-home date ideas or your favorite date night ideas in your community.
    • Social posting

March real estate marketing ideas

  • Share helpful tips for buyers or sellers in the Spring market, like current market trends and curb appeal tips. 
    • Email newsletter
    • Social posting
  • Share Spring Real Estate market prep resources like a checklist for selling a home.
    • Social posting
    • Social ads
  • March 29th is National Mom & Pop Business Owners Day! Share your favorite local businesses in your community.
    • Social posting

April real estate marketing ideas

  • Share your property listings and upcoming open houses. Include pictures, videos, details of your latest listings, updates like price drops, and your contact information. 
    • Email marketing
    • Social posting
    • Social ads
  • April 15th is Tax Day. Host a live Q&A session with a local accountant, share free tax resources, and share a basic reminder about tax day.
    • Email newsletter
    • Social posting

May real estate marketing ideas

  • Share helpful resources for buyers and sellers as they navigate through the busy Spring market, for example, Spring home maintenance & gardening tips, tips for selling your home faster in a competitive market, open house do’s & don’ts, how to boost curb appeal, or recommended moving companies.
    • Email newsletter
    • Social posting
    • Social ads

June real estate marketing ideas

  • Follow up with warmer leads, for example, a past client who has been regularly clicking on listings in your emails, or a lead that has been engaging with your content focused on selling a home. 
    • Email marketing
  • Provide educational information specific to the current market conditions and time of year, for example, current market trends and interest rates, benefits of selling your home early on in the Summer season, tips on how to separate yourself from other buyers in a competitive market, Summer gardening tips, ways to refresh your home decor this Summer.
    • Email newsletter
    • Social posting

July real estate marketing ideas

  • Host a client appreciation event to connect with your network and nurture your current and past clients.
    • Event management
    • Email newsletter
    • Social posting
  • July 4th is Independence Day! Share a guide to Backyard BBQs or a guide to local fireworks displays.
    • Social posting

August real estate marketing ideas

  • Share end of season maintenance ideas.
    • Email newsletter
    • Social posting
  • Provide educational resources like negotiating skills for buyers.
    • Lead nurture email
    • Social posting
    • Social ads

September real estate marketing ideas

  • Target first-time home buyers and empty nesters who aren’t slowed down by the start of the school year by hosting a first-time homebuyers webinar or a resource with tips on knowing when to downsize. Share reasons why the Fall is a great time to buy.
    • Email newsletter
    • Social posting
    • Social ads
  • September 12th is Grandparents Day! Share multi family listings in your area, or a guide to knowing when to downsize.
    • Social posting

October real estate marketing ideas

  • Set up automated emails and email drip campaigns that trigger based on a contacts behavior, for example, a contact is clicking on certain listings or content in your emails; or a contact registered for a first-time homebuyer webinar. Set up targeted, relevant emails to automatically send based on their interactions. 
    • Automated emails
    • Email drip campaigns
  • Have you tried any Halloween-specific tactics? You might be surprised how effective they are. Check out these Halloween real estate marketing ideas you can try this year.

November real estate marketing ideas

  • Share educational resources like tips for buying or selling a home during the holidays, and tips for Holiday home staging ideas.
    • Email newsletter
    • Social posting
    • Social ads
  • Show appreciation by sending a Happy Thanksgiving email. Say thanks, offer a free Thanksgiving pie to clients, or share your favorite recipes. Check out more Thanksgiving real estate marketing ideas.
    • Email greeting
  • November 26th is Small Business Saturday! Share your favorite small businesses in your community.
  • November 29th is Giving Tuesday! Share local charities to consider donating to this Giving Tuesday or your favorite nonprofit organization.
    • Social posting

December real estate marketing ideas

  • Send a holiday greeting to your connections. Include ideas for giving back to the community, or provide your favorite holiday recipe. 
    • Email newsletter
    • Email greeting
    • Social posting
  • Check out our Christmas real estate marketing tips.
  • See who is engaging with your emails and social posts, and what they are engaging with the most. Use these findings to help inform and adjust your strategy for the coming year.
    • Reporting

Year-round marketing tactics

  • Send an email newsletter to nurture your existing contacts for additional business or referrals.
  • For each closed client send a thank you email that requests reviews to strengthen your credibility.
  • Send automated emails out to consistently nurture your relationship with past clients:
    • A congratulations email on the anniversary of the purchase or sale of a home.
    • Happy Birthday greetings to past clients.

Need more content ideas?

No need to create it all yourself. Check out our real estate marketing advice blogs or these resources you can link to for great content to share with your connections. 

It’s time to step up your real estate marketing

Ready to implement the ideas above? Log in to Constant Contact or start a free trial today and see how our digital marketing platform can help you have a growing and connected client base.

Looking for more ways to plan your online marketing for 2022? Check out our full online marketing calendar with a free template and full list of marketing holidays.