Why Us
Products
Features
Partner Solutions
Resources
Pricing

Log in
Sign up free

What are you looking for?

All
Email Marketing
Social Media Marketing
Small Biz Marketing
Seasonal Marketing
Webinars

Home
Blog
Virginia Anderson

Virginia Anderson

Virginia Anderson is a full-time writer in the business sector. She has over 20 years of experience in varying accounting and finance roles, both U.S. and internationally. Her field experience has led her to pursue writing on numerous subjects, including business management, finance, investing, and international business. In her spare time, Virginia enjoys international travel and experiencing what the world has to offer.

Posts by Virginia

Email Marketing

Onboarding Email Strategies: Enhancing New Customer Experiences

Acquiring a new subscriber to your email list is always good news — but the steps you take following their signup define whether Read More >>

Virginia Anderson

Small Biz Marketing

Maximizing Impact with Virtual Fundraising Events

Donations form the backbone of most nonprofit organizations. They make it easier for nonprofits to sustain operations and fulfill their Read More >>

Virginia Anderson

Small Biz Marketing

Marketing Tools for Small Businesses: The Ultimate Toolkit for Success

Picture this: you’ve got a stellar business idea and are eager to put it into action. However, you don’t have a staff (yet), and Read More >>

Virginia Anderson

Small Biz Marketing

Customer Retention Strategies: Proven Methods for Sustained Growth

Every time you attract a new customer, it’s a win for your organization. However, keeping customers long-term is even better. Your loyal Read More >>

Virginia Anderson

Digital Affiliate Marketing Blog Thumbnail

Small Biz Marketing

Digital Affiliate Marketing: Boost Your Online Earnings

Are you looking for an innovative, low-cost way to attract more customers to your brand? Or, are you a marketer interested in generating a new Read More >>

Virginia Anderson

Small Biz Marketing

How To Calculate Customer Acquisition Cost

Obtaining a new customer is nearly always good news. After all, you need clients for a functioning business. Without them, you’d lack the Read More >>

Virginia Anderson

Email Marketing

Targeted Email Marketing: How to Tailor Content for Your Audience

There’s a lot of competition among e-commerce retailers. Increasingly, getting your products or services noticed means anticipating Read More >>

Virginia Anderson

Email Marketing

How to Improve Sender Score and Email Reputation

As a marketer, it’s essential to understand what a sender score is and how it impacts your email reputation. A sender score evaluates Read More >>

Virginia Anderson

Email Marketing

Monthly Newsletter Essentials: Build a Loyal Following

Let’s face it: Customers can be a fickle bunch. Competition for customer loyalty is tough, and there’s always something new and Read More >>

Virginia Anderson

SMS Marketing

SMS Marketing Strategy: Tools and Tips for Businesses

There are many ways to spread the word about your business, but SMS marketing ranks among the best. When you incorporate SMS into your Read More >>

Virginia Anderson

Small Biz Marketing

Optimizing Your Sales Funnel: Lead Management Tools and Tips

Picture this: You’ve just finished a social media ad for your company. You run it for a few days and see a flurry of activity on your Read More >>

Virginia Anderson

Small Biz Marketing

Client Management Essentials: Streamlining Your Business Relationships

For any successful business, client management is not an option — it’s a priority. McKinsey & Company found that across Read More >>

Virginia Anderson

Email Marketing

Email Marketing Leads: How to Boost Your Lead Generation

Email is one of the most effective — and efficient — marketing channels available. With an average return on investment Read More >>

Virginia Anderson

Email Marketing

Email Funnels: Mastering the Art of Building Effective Marketing Funnels

Email funnels are integral to any email marketing strategy. An email funnel is a sequence of emails designed to nurture subscribers through all Read More >>

Virginia Anderson

business owner working on digital marketing efforts on laptop

Email Marketing

Trends in Email Marketing: Get Ahead of Your Competitors

Email marketing has come a long way since the 1990s. We’ve evolved from text-only, generic messages to personalized, image and Read More >>

Virginia Anderson

Email Marketing

Email Marketing Conversion Rate: Enhance Your Campaigns for Better ROI

Think about the last time you wrote a marketing email promoting your company’s offerings. Maybe you spent a few hours crafting the Read More >>

Virginia Anderson

Business owner working on product launch email on laptop

Email Marketing

Product Launch Emails: How to Ensure a Memorable Product Debut

You’ve spent weeks, months — maybe even years — crafting the perfect new product for your customers. You’re ready to Read More >>

Virginia Anderson

Email Marketing

What’s a Newsletter? Your Complete Guide to Effective Email Marketing

There are all kinds of marketing techniques out there. Social media, digital and print ads, commercials, and email come immediately to mind. Read More >>

Virginia Anderson

Small Biz Marketing

SMS Marketing Examples: Best Practices to Increase Customer Engagement

Savvy marketers know the benefits of using multiple channels to reach customers. Email, social media, commercials, and online ads can all help Read More >>

Virginia Anderson

Email Marketing

The Ultimate Guide to Email Nurturing with Constant Contact

Think back to the last time you met someone new. Maybe it was a friend, a coworker, or a soon-to-be partner. Your initial conversation was Read More >>

Virginia Anderson

Email Marketing

Personalized Emails: Boost Customer Connection with Tailored Strategies

Think back to the last time you visited a big box grocery store. After gathering all the ingredients for your next family meal, you stood in Read More >>

Virginia Anderson

Businessman working on drafting a webinar email

Email Marketing

Proven Webinar Email Strategies for Engagement and Impact

Webinars are a fantastic opportunity to promote your brand and connect with potential clients. Done right, they can boost sales and establish Read More >>

Virginia Anderson

Email Marketing

Winback Emails: Re-Engage Clients with These Top Strategies

If you’ve noticed a few previously enthusiastic customers are now ignoring your emails, you’re probably wondering how to reattract Read More >>

Virginia Anderson

Email Marketing

Memorable Email Sign-Offs: A Beginner’s Guide

Every email has several components, including the subject line, greeting, body, and closing. While many people concentrate on the body of their Read More >>

Virginia Anderson

Man on laptop whitelisting email addresses

Email Marketing

How to Whitelist Email: The Constant Contact Guide

Picture this: You’re sitting in front of your computer, email inbox open, waiting for a receipt to arrive for an online purchase you just Read More >>

Virginia Anderson

We deliver success.

Capture leads. Share updates. Drive traffic. We deliver everything you need to build deeper relationships with your most important audiences. From email to ecommerce, SMS to social, CRM to see what’s next, we deliver tools to help small businesses grow. We deliver for you—the people who make them go.

Company
Careers
News

Contact Us
Knowledge Base
Product Help Center
Community

Agencies & Freelancers
Associations
Franchises & Multiple Accounts
Affiliates
Developers
Offers

Retention Science
Vision6

Our mobile apps

Enter your email address

By entering your information, you permit us to reach out to you with future communications.

Terms of Service
Acceptable Use Policy
Anti-Spam
Cookie Settings
Privacy Center
Vulnerability Disclosure
Do Not Sell or Share My Personal Information