15 Best Email Marketing Experts to Follow in 2026

If you search for email marketing advice online, you’ll find thousands of “hacks” and best practices from self-proclaimed experts telling you what to do. But much of it is either outdated or untested.

When you’re trying to improve your email performance, bad advice can waste your time or even hurt your deliverability. That’s why it’s worth learning from people who’ve built successful businesses, proven their expertise, or helped brands grow through email. 

We did the research for you and found the top email marketing experts shaping the industry today. From copywriting masters and deliverability wizards to elite digital marketing strategists, these are the trusted voices to follow to make this channel profitable for your business.

1. Chad S. White

Specialized in: Research & strategy insights

Chad S. White is a former journalist who has worked as an email marketing researcher and CRM strategist for notable companies like Oracle, Zeta Global, and Salesforce, helping dozens of Fortune 1000 businesses scale their strategies. In 2018, he was named the Email Experience Council’s Thought Leader of the Year, and he brings over two decades of experience to the field.

His book, Email Marketing Rules, covers everything businesses need to know to accelerate growth through email and has been widely praised by other industry leaders. Instead of focusing on vanity metrics, the heart of Chad’s research lies in offering data-driven strategies that directly impact customer lifetime value and retention. 

Where to find him:

You can read his latest in-depth breakdowns on his companion website, Email Marketing Rules, or follow his daily industry insights on LinkedIn and X.

2. Kath Pay

Specialized in: Holistic email marketing

Kath Pay is the founder and CEO of Holistic Email Marketing and brings more than 26 years of experience to the field. Over the years, she has consulted for major global brands, including Facebook, eBay, Tommy Hilfiger, and Pandora.

Kath has delivered keynote addresses at top-tier marketing conferences worldwide and partnered with numerous organizations as an email marketing trainer to share her cutting-edge strategies.

She was a finalist for the EEC’s Thought Leader of the Year Award, served on the UK DMA’s Email Marketing Council for over a decade, and has judged the DMA awards. Kath is also the author of Holistic Email Marketing, a book packed with actionable, modern guidelines to help businesses elevate their email channel.

Where to find her:

You can discover her latest insights on the Holistic Email Marketing website, or connect with her directly for industry updates on LinkedIn. 

3. Dela Quist

Specialized in: Email marketing strategy

Dela Quist is a renowned email marketing consultant, founder and former CEO of the global email agency Alchemy Worx, and a leading authority in the digital marketing space. Backed by more than 20 years of experience, he offers highly practical insights and actionable tips to boost your email marketing campaign strategy.

Currently, he runs Ask Dela Anything, where he provides strategic advice to business leaders on everything from email deliverability and behavioral strategy to AI integration. As a writer and frequent keynote speaker, Dela is famous for challenging traditional email marketing myths and offering scalable, data-driven solutions.

Where to find him:

You can read his insights at Ask Dela Anything or follow his latest commentary on LinkedIn.

4. Johanna Wiebe

Specialized in: Email copywriting

Joanna Wiebe is the mastermind behind Copyhackers and the creator of The Copyselling System, a framework designed to help businesses maximize conversion rates and sales across email and beyond with great copywriting.

Through her coaching and training programs and popular AI writing tools, Joanna helps conversion copywriters master the art of the perfect angle and compelling storytelling to boost campaign performance. 

She’s also highly active on social platforms, sharing her unique, no-nonsense take on business growth, insights that have helped thousands of copywriters and brands scale.

Where to find her:

You can learn her exact frameworks at Copyhackers, watch her tutorials on YouTube, or follow her daily updates on Instagram and LinkedIn.

5. Paul Airy

Specialized in: Email typography and accessibility

Paul Airy is an email developer and specialist dedicated to elevating the art of email typography, HTML development, and accessibility. He’s the founder of Beyond the Envelope and the author of A Type of Email, a definitive guide that helps creators master successful HTML email design, from preheaders to image alt text.

Paul has also launched Envelope Accessibility, a specialized audit service designed to help email marketing specialists ensure every element of their campaigns is fully accessible. He also shares his insights through his popular newsletter, Type E.

Where to find him:

You can learn more about his accessibility audits at Beyond the Envelope, subscribe to his Type E newsletter, or connect with him on LinkedIn.

6. Ann Handley

Specialized in: Content marketing and storytelling

Ann Handley is one of the most influential figures in modern marketing. As the chief content officer of MarketingProfs, she was named a “Top Thought Leader” by Forbes and has authored multiple Wall Street Journal bestsellers, including Everybody Writes and Content Rules.

If you’re looking for a powerful voice to inspire your email content creation and elevate how you position your brand, Ann is a must-follow. The best way to experience her masterful storytelling firsthand is by subscribing to her wildly popular fortnightly newsletter, Total Annarchy.

Where to find her:

You can keep up with her daily marketing insights on LinkedIn or explore her educational resources at MarketingProfs.

7. Dave Chaffey

Specialized in: Digital marketing strategy

Dave Chaffey is the co-founder of Smart Insights and the author of several bestselling digital marketing and ecommerce textbooks. He has educated countless businesses and marketers globally, showing them how to bridge the gap between planning and execution to maximize customer engagement and revenue.

Dave’s frameworks cover multiple marketing functions, including digital analytics, SEO, social media, and marketing automation. If you want to integrate email into your overall digital strategy and build a highly effective lifecycle marketing framework, his insights are a valuable resource.

Where to find him:

You can access his templates and strategy guides at Smart Insights or connect with him directly on LinkedIn.

8. Ian Brodie

Specialized in: Email marketing and lead generation

Ian Brodie is a leading voice for email client acquisition. His deep email marketing expertise is captured in his bestselling book, Email Persuasion, which serves as a blueprint for winning new accounts and building high-trust customer relationships through the inbox. 

Over his career, Ian has consulted for thousands of businesses and creators, teaching them how to keep audiences engaged throughout the customer journey. Moreover, his legendary newsletter framework, Unsnooze Your Inbox, remains a goldmine of practical, actionable advice.

Where to find him:

You can read his complete archive of email tips on the Unsnooze Your Inbox Substack or explore his foundational strategy resources at IanBrodie.com.

9. Jordie van Rijn

Specialized in: Email marketing service selection

Jordie van Rijn is an independent email marketing consultant with over 15 years of expertise in the field. He’s the founder of the consultancy Email Monday and the creator of EmailVendorSelection, a leading review and matching platform for marketing automation software.

Jordie has worked with global brands like Unilever, KLM, and Roche, helping them optimize their strategies and launch high-ROI campaigns that drive measurable business growth. His core areas of expertise include helping companies select the right email service provider (ESP), advanced email automation, and conversion-driven A/B testing.

Where to find him:

You can read his deep-dive guides at Email Monday, use his software comparison tools at EmailVendorSelection, or follow his latest industry commentary on LinkedIn and X.

10. Lauren Meyer

Specialized in: Email deliverability and strategy

Lauren Meyer is the go-to authority for businesses and marketers looking to maximize their deliverability. As the founder of Send It Right, she pulls back the curtain on the technical inner workings of the inbox, offering strategic and infrastructure insights that help brands achieve optimal email performance.

Beyond consultancy, Lauren is a passionate educator who regularly hosts industry workshops, conducts corporate training, and publishes deep-dive guides on her blog.

Where to find her:

You can read her latest deliverability breakdowns at Send It Right, subscribe to her free newsletter for tactical sender tips, or join her active discussions on LinkedIn.

11. Chase Dimond

Specialized in: Ecommerce email marketing

Chase Dimond is one of the most prominent voices in ecommerce email marketing. He’s the co-founder of the top-tier ecommerce email marketing agency Structured Agency, as well as eCom Email Marketer. Chase first made waves in the industry by scaling his own travel newsletter from zero to 500,000 subscribers in just 10 months.

As an ecommerce strategist, Chase shares tactical, real-time advice on how brands can leverage automated workflows, like welcome series and abandoned cart sequences, to capture revenue. Using his proven frameworks, ecommerce businesses regularly see an absolute lift of 20% to 30% in overall revenue driven strictly through the email channel.

Where to find him:

You can follow his daily tactical breakdowns on LinkedIn and X, or tune into Send It!, the ecommerce marketing podcast he co-hosts with Jimmy Kim.

12. Samar Owais

Specialized: SaaS and ecommerce conversion strategy

Samar Owais is an email marketing strategist who partners with fast-growing SaaS and ecommerce brands, including industry giants like HubSpot and Really Good Emails. Her focus is entirely on maximizing conversions and driving sales through deeply targeted, smart lifecycle messaging.

If you want to build an automated SaaS email marketing strategy that guides users through every stage of the customer lifecycle, from initial awareness to product onboarding and long-term retention, Samar is the one to follow.

Where to find her:

You can read her latest tactical teardowns on her website or join her daily conversations on LinkedIn and X.

13. Dan Oshinsky

Specialized in: Audience and relationship building

Looking for proven ways to grow your audience and build warm, revenue-driving relationships with your subscribers? Dan Oshinsky is your go-to expert. As the founder of the specialized email consultancy Inbox Collective, Dan has directed email strategies for premier media organizations, including The New Yorker and BuzzFeed.

Throughout his career, he’s helped digital creators and media brands launch successful newsletters, optimize existing deliverability, and drive paid subscriptions. To share his expertise at scale, Dan created the 5-Week Newsletter Growth Blueprint, a course designed to help newsrooms, nonprofits, and indie writers expand their reach.

Where to find him:

You can find his deeply researched guides on the Inbox Collective blog or connect with him for regular industry updates on LinkedIn.

14. Matt Helbig

Specialized in: Email design and layouts

Matt Helbig is Beefree’s marketing lead and a driving force behind the popular website Really Good Emails. When it comes to visual strategy, his authority on email design is undeniable. He has analyzed thousands of email layouts and knows exactly which visual elements captivate subscribers.

Matt’s core expertise lies in structuring email templates for flawless mobile-first scanning and showing brands how to blend great design with functional layouts. His frameworks help creators build a variety of email types that successfully lift click-through rates and drive conversions.

Where to find him:

You can study his curated design breakdowns at Really Good Emails, explore creation tools at Beefree, or follow him on LinkedIn and X for daily inspiration.

15. Shaun Reynolds

Specialized in: Retention and lifecycle marketing

Shaun Reynolds is a prominent email marketing consultant who has helped numerous clients build, optimize, and scale their email strategies. After honing his expertise in-house for various brands, he channeled his passion into launching Email Postman in 2019, a UK-based email marketing agency.

Shaun’s company covers the full spectrum of email marketing, from helping brands select and migrate to the ideal email service provider (ESP) to implementing core lifecycle tactics like list building, email marketing automation, advanced segmentation, and cross-selling. He also regularly shares deliverability advice to help senders protect their reputations and stay out of the spam folder.

Where to find him:

You can explore his agency’s services and case studies at Email Postman or follow him on LinkedIn for regular, practical advice.

Learn from the best

Instead of trying to follow everyone on this list at once, pick one to three experts whose specialties align with your biggest current challenges or goals. Then, as you learn from them, slowly start implementing their tactics one by one. Keep in mind there’s always a phase of trial and error before you discover what resonates best with your audience.

If you’re looking for an all-in-one email marketing platform to put these advanced techniques into practice and seamlessly combine them with SMS, social media, and event management capabilities, Constant Contact could be a great fit. Sign up for a free trial today to see how it can fuel your business growth.