Just thinking about July makes me want to dance around in a sprinkler.
It’s that perfect time of year where the days are hot enough to enjoy a run in the sprinkler or a dip in the pool but not so hot we can’t stand the heat.
July is the height of barbeque season when we all see how many things we can “grill” or chill.
Now, I don’t know if it’s because our Independence Day (July 4th) is celebrated this month, or if that’s a happy accident, but here in the U.S., July is always chock-full of picnics, garden parties, community cookouts, and fireworks. It’s all about food, family, friends, and fun!
Did I mention that July is National Picnic Month and National Grilling Month?
So, dust off that convertible for Drive Your Corvette to Work Day (July 1st), make plans to fix up that dog house, because it’s Dog House Repair Month, polish up your best jokes for International Joke Day (July 1st), and get ready to talk about all the great things to do with your community this month!
July holidays — 2022
- July 1st – American Zoo Day.
- July 1st-7th – National Culture Consciousness Week. It may be a Filipino holiday but it’s something we can all be part of.
- July 2nd – Made In The USA Day.
- July 4th – Independence Day (USA).
- July 5th – National Bikini Day. I wear mine in the backyard. In the dark.
- July 8th – Be a Kid Again Day.
- July 10th – Teddy Bear Picnic Day. A great opportunity for a children’s event.
- July 11th – National Free Slurpee Day aka 7-Eleven Day. Talk about great branding!
- July 12th – National Pecan Pie Day. I’d share my family recipe but my mom would kill me.
- July 15th – National Pet Fire Safety Day. Make sure your readers know how to keep their pets safe.
- July 18th – Nelson Mandela International Day.
- July 20th – National Hot Dog Day and National Lollipop Day.
- July 23rd – National Vanilla Ice Cream Day and National Day of the Cowboy. Cowboys and ice cream in one day? This must be heaven.
- July 27th – Take Your Pants for a Walk Day. Do they need a leash?
- July 28th – Buffalo Soldiers Day.
- July 29th – National Talk in an Elevator Day. Have your elevator pitch ready.
- July 31st – Harry Potter’s Birthday. A day even muggles can celebrate.
July newsletter ideas
Like I said, “picnics, garden parties, community cookouts, and fireworks.”
This makes the month of July the perfect time to use a section of your newsletter to:
- Be a resource for your readers
- Be part of your community
- Be relatable to your customers
Be a resource for your readers
There’s a lot going on this month but that doesn’t mean everyone knows everything that’s going on. Use your newsletter to help get the word out.
If you don’t know what you don’t know, contact your local Chamber of Commerce, Town Hall, or Volunteer Fire Department to gather any information that your community should know about.
- Share a list of events and link to any relevant event pages
- Write a blog post on one of the events and share an excerpt in your newsletter
- Provide information or maps to the best places to see the fireworks from
- If an event doesn’t have its own event page, include the “where, what, and when” in your newsletter, better yet…
- Create a landing page with a list of local events that includes the details for each and share the link in your newsletter
Be part of your community
While you can host an event in your local community, you don’t have to be the host in order to be part of what’s going on.
- If there are any local street fairs or community sales happening, join in and promote the event, and your involvement, in your newsletter. Then keep everyone up to day via social media and SMS text messaging.
- Talk to the coordinators of any existing events and see if they can use some help, then volunteer to help out, ask your employees to join in and share what you’re doing with your readers.
- Getting involved could be as simple as organizing a clean-up crew to help restore your community after the fireworks or other local events. Ask your readers to join in the effort and think about offering free t-shirts to participants — you’ll likely get more volunteers and you’ll get some promotional bling out in the wild as well.
- Host your own mini-event in partnership with other local businesses. Think about having a sidewalk sale, challenge your neighboring businesses to a chili cookoff, or have a community scavenger hunt that requires participants to find things in each participating location. Then, announce the event in your newsletter and send out reminders via email and SMS/text messaging.
Be relatable to your customers
While July is about community gathering together you don’t have to be in the thick of it to be part of your community. Instead, build relationships by thinking about how you and your customers can relate.
- Storytelling marketing is one of the most powerful tools there is when it comes to creating bonds between a business and its customers. To tap into its power, write a blog post telling one of your summer stories and share a teaser in your newsletter that drives traffic to the full story on your website.
- If you don’t know who to ask about what’s going on in your community, admit that in your newsletter, then start a “local events” post on social media and ask your readers to post any local event information that they have — from neighborhood garage sales to farmers markets and Shakespeare in the Park performances.
- If all else fails, in honor of International Joke Day (July 1st), share your best — or worst — joke. Then challenge your readers to come up with a better joke and bombard your social media page with them. Or challenge them to come into your shop and tell you a joke and if they can make you laugh give them a discount or a freebie like a summer-themed promotional item (think floating key ring with your logo on it).
Whatever holiday you highlight in your newsletter this month, whether you issue a challenge, offer advice, or ask your readers to share, include a branded hashtag and a custom hashtag — along with a corresponding post on social media — so you can easily find and like what they post!
July newsletter subject lines
- “Just wing it” – International Chicken Wing Day (July 1st)
- “It’s a bird, it’s a plane,” – Preheader: “It’s our…” World UFO Day (July 2nd). Great for introducing a product.
- “You look maavalous! – National Compliment Your Mirror Day (July 3rd)
- “Curiouser and curiouser!” – Alice in Wonderland Day (July 4th) or any other Alice in Wonderland quote that might fit your business.
- “Let Freedom Ring!” – Independence Day (July 4th) Perfect for offering something for free or to help your readers be free of something.
- “You’re gonna wanna kiss us” – International Kissing Day (July 6th)
- “You don’t have to get dolled up” – Doll Day (July 7th) This is a good one for inviting your readers to stop in to your place of business (as long as formal attire is not required).
- “We swear, it’s the absolute truth” – Tell the Truth Day (July 7th) For sharing a story or being totally honest with your readers.
- “Well, dip us in chocolate!” – World Chocolate Day (July 7th)
- “We’re not kitten around” – National Kitten Day (July 10th)
- “Okay, I’m a dork” – National Be a Dork Day (July 15th)
- “Pretty please, with cherries on top?” – National Cherry Day (July 16th) This can be used when asking your readers to complete a survey or volunteer for a good cause.
- “Show us your ink!” – National Tattoo Day (July 17th) This is great for starting a campaign on social media or giving discounts for great ink.
- “We’re listening” – World Listening Day (July 18th) Try this when asking for feedback.
- “3.14159… Oh, just come in for a slice!” – Pi Approximation Day (July 22nd) If you have a bakery, cafe, or restaurant that serves pie, use this to entice your readers to come in for a slice.
- “It’s okay, you can wine about how cheesy we are.” – National Wine and Cheese Day (Jul 25th) If you’re in the charcuterie business, this is a great way to share ideas and boards designed for picnics.
- “Pants need leashes too” – Take Your Pants for a Walk Day (July 27th) This might be a little niche for selling belts and suspenders, but still.
- “Save for a rainy day” – Rain Day (July 29th) Whether you sell insurance, savings bonds, or just want to offer a sale on umbrellas, this one’s for you.
- “🎵I want my paperback, paperback” – Preaheader: “paperback book” Paperback Book Day (July 30th) For sharing a love of paperback books, a list of great summer reads, or having a book drive.
- “It’s mutt-ing fancy” – Preheader: “But we’d like you to come” National Mutt Day (July 31st) For inviting readers to any number of dog-themed events, like a dogwash fundraiser, a mutt-adoption special at the shelter, or a mutt-inspired pet parade.
For more July holidays and ideas on what you can do to share them with your customers, download the graphic below. Or, plan out the rest of your year with our Online Marketing Calendar, complete with a free template and a list of holidays you can use to plan a successful year.