When it comes to marketing your business or organization online, planning ahead can often make the difference between a good year and a tough one. And while we all know how important it is to plan ahead, sometimes it can be a struggle to plan for tomorrow when you’re in the thick of today.

We want to help.

That’s why we’ve created this 2022 online marketing calendar. We’ve even compiled a quick list of 2022 marketing holidays by month, included some helpful links to articles and helpful tips for marketing on those holidays, and provided some additional information on how to use the 2022 online marketing calendar template itself.

So start at the beginning or skip ahead. Regardless of where you start planning, what’s most important is that you start planning your 2022 marketing now.

Download the free 2022 marketing calendar template

Download our free calendar for inspiration and planning help for your 2022 online marketing.

Click the image above to download our printable marketing calendar template, which includes all the major holidays you should be thinking about when planning your marketing campaigns. You’ll find the big ones in there for sure, but you’ll also see some days you might not have thought about, like Book Lovers Day, National Hot Dog Day, and National Mom & Pop Business Owners Day.

2022 marketing holidays by month

January 2022

January 1 – New Year’s Day

January 10 – Houseplant Appreciation Day

January 14 – National Dress Up Your Pet Day

January 17 – Martin Luther King Jr Day

January 24 – National Compliment Day

January 29 – National Puzzle Day

Monthly themes

  • New year, a fresh start
  • Building healthy habits
  • National Mentoring Month

Get started with our January Holidays and Newsletter Ideas.

February 2022

February 1 – Lunar New Year

February 2 – Groundhog Day

February 14 – Valentine,s Day

February 15 – Singles Awareness Day

February 21 – Presidents’ Day

Monthly themes

  • Black History Month

For more holidays, and newsletter and subject line ideas, read our February Holidays and Newsletter Ideas.

March 2022

March 1 – Mardi Gras

March 2 – Ash Wednesday

March 8 — International Women’s Day

March 13 — Daylight Savings Begins at 2:00 a.m.

March 14 — Pi Day

March 16 – Purim begins at sundown

March 17 — St. Patrick’s Day

March 19 — Let’s Laugh Day

March 29 — National Mom and Pop Business Owners Day

Monthly themes

  • Women’s History Month

Check out our March Holidays and Newsletter Ideas.

April 2022

April 1 — April Fool’s Day

April 2 — World Autism Awareness Day

April 10 — Siblings Day

April 15 — Tax Day

April 17 — Easter

April 20 — “420”, A day celebrating cannabis businesses and culture

April 22 — Earth Day

Monthly themes

  • Autism Awareness Month

Looking for great April subject line ideas? April Holidays and Newsletter Ideas has them!

May 2022

May 3 — Teachers’ Day

May 4 — Star Wars Day — May the 4th be with you!

May 5 — Cinco de Mayo

May 8 — Mother’s Day

May 13 — Friday the 13th

May 30 — Memorial Day

Monthly themes

  • Asian American and Pacific Islander Heritage Month
  • Jewish American Heritage Month
  • Mental Health Awareness Month

Want some more creative and inspiring ideas? You’ll love our May Holidays and Newsletter Ideas post!

June 2022

June 6 — Drive-In Movie Day

June 8 — Best Friends Day

June 14 — Flag Day

June 19 — Juneteenth Independence Day

June 19 — Father’s Day

June 21 — June Solstice / First Day of Summer

Monthly themes

  • LGBTQ+ Pride Month

Kick off the summer with these June Holidays and Newsletter Ideas and fun subject lines!

July 2022

July 1 — International Joke Day

July 4 — 4th of July AKA Independence Day

July 17 — World Emoji Day

July 17 — Ice Cream Day

July 20 — National Hot Dog Day

Monthly themes

  • National Ice Cream Month

Assert your independence by choosing one of these July Holidays and Newsletter Ideas to celebrate this year.

August 2022

August 5 — International Beer Day

August 9 — Book Lovers Day

August 13 — Left-Handers Day

August 21 — Senior Citizen’s Day

August 30 — National Marshmallow Toasting Day

Monthly themes

  • National Black Business Month
  • American Artists Appreciation Month

Elevate this month’s newsletter with these August Holidays and Newsletter Ideas.

September 2022

September 5 — Labor Day

September 11 — Grandparents Day

September 21 — International Day of Peace

September 22 — September Equinox / First Day of Autumn

September 25 — Rosh Hashanah begins at sundown

Monthly themes

  • National Latinx/Hispanic Heritage Month (runs from September 15 to October 15)

Take a look at our September Holidays and Newsletter Ideas.

October 2022

October 4 — Yom Kippur begins at sundown

October 10 — Indigenous Peoples’ Day

October 24 — Diwali

October 29 — National Cat Day

October 31 — Halloween

Monthly themes

  • Breast Cancer Awareness Month

Don’t let marketing scare you. Brainstorm your marketing this month with our October Holidays and Newsletter Ideas.

November 2022

November 6 — Daylight Savings Time ends at 2:00 am

November 11 — Veterans Day

November 24 — Thanksgiving

November 25 — Black Friday

November 26 — Small Business Saturday

November 27 — Artists Sunday

November 28 — Cyber Monday

November 29 — Giving Tuesday

Monthly themes

  • “Movember” — Raising awareness for men’s health issues
  • Height of holiday preparations and shopping

Looking for more? Our November Holidays and Newsletter Ideas can help.

December 2022

December 18 — Hanukkah begins

December 21 — Winter Solstice (shortest day of the year)

December 24 — Christmas Eve

December 25 — Christmas Day

December 26 — Hanukkah ends

December 26 — Boxing Day

December 26 — Kwanzaa begins

December 31 — New Year’s Eve

Monthly themes

Check out our December Holidays and Newsletter Ideas.

How to use our marketing calendar template

Each page of our calendar features important online marketing holidays for a particular month, along with a notes section for your personal planning.

There are a lot of ways to utilize this free online marketing calendar template, whether you decide to print it off and hang it near your work area or save it to your desktop for quick reference on your computer. We hope it can be a useful reference for you to use in orchestrating your emails, social media posts, website content, and more.

Plan your known marketing campaigns

The first thing I recommend doing is printing the calendar and going through each month and adding in any dates that might be important to your organization specifically. Maybe you want to make note of your organization’s annual gala, or your business’s annual community event.

Write these dates into the marketing calendar and use the note section on each page to highlight additional information you want to keep in mind for that month. Having all of your important dates in one place allows you to more effectively plan your email, social media, and other online marketing campaigns.

It’s important to be aware of everything happening in a given month so that you can optimize the timing of your campaigns. Be sure to be mindful of days that might compete with your message. For example, you probably don’t want to send your first end-of-year fundraising email on Cyber Monday, when inboxes will be flooded with deals and promotions from businesses.

Find inspiration for new campaigns

Once you have all of your known marketing campaigns laid out in the holiday marketing calendar, see if any of the other holidays can inspire new campaigns.

Maybe your nonprofit can raise funds on International Women’s Day, or your business can structure a sale around National Cat Day. See what inspires you and don’t be afraid to think outside the box!

Use the Marketing Calendar tool in Constant Contact to easily plan, visualize, and share your marketing campaigns

Our Marketing Calendar makes it easy for you to know what you need to do and when you need to do it. It also provides quick access to your upcoming and past marketing activities with additional details and reporting statistics for your review. Map out and view a full marketing plan by inserting campaigns into specific dates by month including emails, social ads, google ads, landing pages and social posts. Marketing Calendar is about more than just organization, it’s about efficiency –  now with calendar sharing to save you time and help you reach your marketing goals.

With the new Calendar Sharing feature, you now have the ability to sync your Constant Contact campaigns to Google, Apple, Outlook and more for one holistic view of your business and everyday activities.

Constant Contact’s built-in Marketing Calendar tool allows you to share your calendar to other platforms to help you stay organized and keep everyone on the same page.

Constant Contact campaigns will show up in your calendar as free appointments with a few details such as the title, campaign type, and link, making this one more way to stay organized and reminded of the hard work you’ve planned in advance, and to anticipate any email responses or website traffic.

Get to planning!

Now that you know how to use the 2022 holiday marketing calendar, it’s time to start mapping out a successful year. Whether you’re trying to solicit donations, increase revenue, or grow your customer base, planning ahead will allow you to be strategic with your time and resources.

And after your campaigns, you’ll have a better idea of what strategies are working for you (and what aren’t). Use that information to inform your next set of campaigns and make online marketing work harder for you!

Need a little help getting started? We’ve got you! Constant Contact’s Marketing Advisors can help you take the first step.