What Is Social Media Marketing?

Social media marketing is when a business or nonprofit uses social media platforms to connect with their audience and promote their products, services, or cause.


What are the benefits of social media marketing?

Social media is really just people talking to people. But because there’s only one of you, and probably thousands of people you would like to reach, social media marketing can help you project your message to the world. 

Some of the main benefits that come from promoting your brand on social media include engaging with your audience, increasing traffic to your website, collecting customer feedback and testimonials, building awareness around your business or nonprofit, and the ability to target specific prospect demographics.


Hop on the Visual Marketing Train

How do you start using social media marketing?

Getting started with social media marketing is easy. With so many available social media platforms, we recommend picking one or two at first, and building those out to their full potential. Start with the videos below to get started:

Videos

Why is it important to be on social media?

Which social media platforms should I be on?

Should I be running social media ads?