Do you know the right Facebook cover photo size to make a great impression on your fans?

Is your Facebook profile picture sized and styled to represent your business effectively?

Use these tips to create the perfect cover photo and profile photo for your Facebook Page.

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What is a Facebook cover photo or video?

Your Facebook cover photo, or video, is what appears right at the top of your Facebook Page. You can use your cover photo or video to show off what you do by highlighting your products, services, customers, or supporters.

The cover photo is great real estate to announce a new product, wish people a happy holiday season, or update with your most recent offers or marketing assets.

Tip: Check out more ways to grow your email list through Facebook here. 

What is the right Facebook cover photo size?

Facebook cover photos and videos should be sized at 820 pixels wide by 312 pixels tall. This, however, is the size that file will be seen at by viewers using computers. For those on mobile devices, the file appears at 640 pixels wide by 360 pixels tall. That’s a different aspect ratio, so make sure you take into consideration that your image or video may appear differently depending on your viewer’s device.

Worried about cropping or saving your video at the right size? Don’t fret, Facebook automatically adjusts the width of your photo or video to fill the cover photo space, and you can also drag the photo to reposition the area you want to be seen.

Confused about all the image sizes in social media? We get it — that’s why we made a handy social media image sizes cheat sheet you can reference!

Your Facebook Profile photo

The Facebook profile photo is displayed as 170 X 170 pixels and is cropped to fit a square, though it will appear circular for ads or posts.

Ideally, your organization’s logo should be the profile photo on your Facebook Page. But some logos were designed long before Facebook, and might not fit into the profile photo space.

To make sure your image doesn’t get cut off by the display size, you might try adding a little space around your logo so it’s not cropped awkwardly.

Here are a few tips more tips to optimize your logo for your Facebook profile photo:

If you’ve got a horizontal logo — like Schaller Gallery — you may want to create a square version by moving some elements around to make it fit the profile photo size.

Try stacking the words and graphics in your logo like they did for their Facebook profile photo.

A screenshot of the Facebook Page for Schaller Gallery

Or you could just use a section of your logo like Jeannine O’Neil did for her marketing business, JO Social Branding. She took out the words and left the graphic for her Facebook profile photo.

A screenshot of the Facebook Page for JO Social Branding

If you don’t want to use your logo for your Facebook profile photo, try a picture of a product, service, location or the most recognizable face from your organization.

La Provence, a store in Rockport, MA, uses their store window as their profile photo

A screenshot of the Facebook Page for La Provence in Rockport, MA

Ready to give your Facebook cover a refresh?

If it’s been a while since you updated your Facebook cover and profile photos, take a look and see if there’s room for improvement.

With these size and style tips, you can set your page up for success and make a great impression on your fans and visitors.