In my town, spring through summer is a busy time for local events.
Walk into any business, check your inbox, or log onto Facebook and you’ll see posters, invitations, and notices about upcoming activities.
The other day, I received an invitation to one of my favorite local restaurants, which hosts monthly wine dinners throughout the spring and summer months. At these events, attendees have the chance to try new menu items, sample wine, and gain some valuable information in the process.
One of my girlfriend’s favorite businesses — a local yoga studio — hosts yoga retreats, and even offers special classes on the beach!
One of the things that both of these businesses do well is event management.
I’m admittedly not the most organized person. Being able to sign up and receive reminders prior to the event, helps make sure I never miss a chance to attend. It also provides benefits to the business, because they can stay organized and make sure they are prepared for the event.
This is just one part of what makes their events so successful.
To help you plan, promote, and run more successful events, we compiled a list of helpful event planning resources.
Whether you’re planning your first small business event, or are looking to get more from your upcoming events — this list of resources for planning events can help.
We’ve organized these resources into categories to help you quickly find the information you need to succeed.
Planning your event
Making your event a success starts with coming up with the right plan. You don’t want to commit to hosting an event until you understand all of the things that need to be done to make it successful.
Here are a few resources to help with your event planning:
- What is Event Marketing?
- 8 Event Marketing Examples to Inspire Your Campaign
- How to Develop a Successful Event Marketing Plan
- Top 7 Event Marketing Strategies & Ideas
- Nonprofit Fundraising: How to Get Sponsors for an Event
- 5 Ideas for an End-of-the-Year Event
Promoting your Event
To create a successful event campaign, you need to come up with a strategy that incorporates your different marketing channels — like email, social media, mobile and web.
For a lot of small businesses, event promotion will start with email, which you can use to send invitations, save the dates, reminders, and event follow-ups.
But you’ll also want to level your different social channels, to generate buzz and get people talking about your event.
Then, there are things like online event directories which will help you reach potential attendees with very little work.
Use these resources to help you create a more effective promotional plan for your next event:
- 6 Ways to Promote Your Next Event
- Email Invitation Templates: How to Create and Use Them
- How to Create an Effective Event Marketing Email Strategy
- How to Create a Hashtag to Build Engagement at Your Event
- 7 Ways to Promote Your Events with Video
- How to Market a Sports Event
- How to Make Your Art Event a Success With Email Marketing
- 5 Tips on How to Promote a Concert
Making sure everything runs smoothly
When you’re doing everything right to get people to your event, the last thing you want is for something to go wrong at your event to damage the experience.
While unexpected setbacks are bound to occur, there‘s no reason for easy-to-avoid problems to stand in the way of making your event a success.
Consider these resources when finalizing event details:
- 15 Event Details to Include on Your Event Website
- Planning a corporate event? These eight tips will ensure it runs smoothly
- 5 top tips for ensuring your online event runs smoothly
Following up and collecting feedback
You did it! You planned the most successful event of the season; you promoted it effectively, filled the room, and delivered a memorable event experience.
But guess what. Your job isn’t done yet.
Now, you need to follow up with attendees to see how things went. For some events, you might want to collect feedback with an online survey. For other events, your follow-up may be as simple as sharing photos on social media or creating new content about the event experience.
Consider these resources for completing the event process:
- How to Write a Thank You Email
- How To Gather Post-Event Feedback
- How To Make Post-Event Marketing Work for You
Make your next event one to remember
Now that you have some helpful event planning resources, it’s time to start planning your best event yet!
To make your event the success it can be, use a professional event promotion and registration tool that allows you to promote your event, collect registrations, sell items, and track details all in one place.