Video Email Marketing Examples That Convert Customers

Inboxes are more crowded than ever in 2025, so how do you make sure your emails actually make an impact? Using video can help your messages stand out in a sea of text-heavy emails.

Video email marketing can take many forms, from a quick tutorial on how to use a product to a personal greeting from your founder. Even short clips can go a long way to making your messages memorable. In fact, 93% of marketers say video marketing has given them an excellent return on investment (ROI), making it time well-spent.

Read on for video email marketing examples to be inspired by and actionable tips to help you give this strategy a try.

What is video email marketing, and why does it work? 

You may already add YouTube links or GIFs to some of your emails, but you can embed videos right into your messages to make them more entertaining and informative. 

Video email marketing explained in simple terms

Video email marketing marries video content with email campaigns to engage subscribers, increase click-through rates, and drive conversions. 

Most email platforms have strict file size limitations, so you usually can’t embed entire videos. Instead, host the content elsewhere — like YouTube or Vimeo — and insert a link with a video thumbnail. That way, subscribers get a sneak peek before they click. 

Sounds complicated? It’s really not. Constant Contact lets you drag and drop video blocks into your emails. Just add the link, pick an intriguing thumbnail, and ta-da — your video is ready to go. 

Use this content to refresh or build on your existing email strategies. Are you writing a product launch email? Show off your favorite features in a 30-second video. If you send a weekly newsletter, try filming a short update from your founder. 

The proof is in the numbers

Ever accidentally lost an hour (or three) scrolling through TikTok or Instagram Reels? If so, you know what videos are incredibly addictive. And when combined with email, they can have a noticeable impact on your bottom line. 

Data tells us that:

• 74% of marketers see higher performance from including video in emails.
• Emails with embedded video thumbnails have an average click-through rate (CTR) of 10.3% compared to 6.1% for those with static images.
• Email campaigns with video outperform those without it by 38% in overall engagement.

Emails with video are also more profitable, with an average return on investment (ROI) of $41 for every $1 spent, while image-only emails only earn $28. 

Of course, success rates can vary by industry. In tech, video emails have a click-through rate of 18.3%, while retail has a still respectable rate of 14.7%. 

Video email marketing examples that convert

Video content is the best way to grab — and hold — your audience’s attention. But you want them to do something after they watch, not just move on. Turn those passive viewers into actors with these video email marketing examples. 

Welcome series videos that create an instant connection

Make an unforgettable first impression by adding video to your welcome emails. While text can hint at your personality, this content gives new subscribers a chance to really get to know your brand. 

Start with a personal greeting from your founder or team: “Welcome! Let me show you around.” It’s an easy way to put a face to your company and show customers that you’re excited to interact with them. 

A few days later, send a product tour or onboarding video. Show off your best sellers in a rapid-fire montage, or walk them through how to download your app. But don’t give away everything. You’re building intrigue, not filming a full-blown documentary. 

Subscribers also love behind-the-scenes content. A video of your team solving a problem or even pranking each other will give subscribers a glimpse of your company culture. This type of content builds familiarity and helps them understand what to expect from future emails.

Personalized video email marketing

You may already customize your subject lines or email greetings (“Hey, Barb!”). But why stop there? With a little tech wizardry, you can create personalized videos for all your subscribers — without having to film 500 different versions. 

Constant Contact lets you add dynamic videos to emails. This content changes based on how subscribers interact with your business. A VIP client may see a video with an exclusive product sneak peek. Meanwhile, someone who hasn’t bought anything yet might get a customer testimonial.  

For even more personalization, use customer data to create individual videos. One convenient tool is Sendspark, which uses artificial intelligence (AI) to clone your voice and customize videos. Instead of saying, “Happy birthday, valued customer!” you can address each client by name. 

Even small tweaks can go a long way. A 2025 Idomoo report found that personalized videos get 3.5 more conversions than generic ones. Not a bad ROI for something that doesn’t take much time. 

Product demonstration and educational videos

What’s your next big thing? Are you adding new services or packages? Developing a new collection?

Instead of describing your offering, show it off with a video. You can call attention to special details and demonstrate new functions. Real estate clients may chuckle at a “speed run” of a property, while parents shopping for backpacks will enjoy watching how real kids use them. It’s a fun way to inject some energy into your promotions. 

Buying guides can also win over people on the fence. A tech company could send a back-to-school video about their student-friendly laptops. Or compare how your lawn mower stacks up to competitors in a side-by-side race. As creative writers say, show, don’t tell. 

Educational videos are incredibly helpful, too. This newsletter from Subaru includes a link to a beginner-friendly video on battery health and replacement. People who don’t know much about cars will appreciate the warning. You could also share how-to videos, like a guide for changing a battery or jump-starting a car. 

And don’t underestimate the power of video testimonials. Happy customers have a level of credibility that you can’t match as a business. Ask customers if they would mind being recorded for a promotional video, and then interview them about their experiences.

You can splice together fragments from different interviews or offer a whole minute or two with one particularly enthusiastic brand champion. Don’t feel shy about asking. B2B clients are often especially happy to get a little screen time for their business. 

Another approach is to direct your camera toward the work itself rather than the customer. Display before-and-after videos of renovations, or take virtual guests on a tour of your latest painting masterpieces. 

Event and promotional videos

Build hype for your next big event with an enthusiastic video. Convince your founder to don a Santa hat to announce your Christmas sales. Or ask your staff to record an unboxing video surrounded by spooky Halloween decor. Silly? Yes, but also memorable. 

Video builds urgency, too. If you’re planning a flash sale, film your team starting a countdown clock. Once stock runs low, a shot of your empty shelves or staff frantically boxing orders may inspire last-minute sales. 

Launching a new product? Record a short video about what customers can expect. Just don’t get too salesy — you’re not starring on QVC. 

Event invitations are another excellent use of video. Subscribers may be more likely to sign up for a webinar if they see your speaker say, “Come chat with me about X on Thursday!” You could also announce a new store opening and other major events, complete with fun footage. 

Video email marketing strategy and best practices

You don’t need to be the next Quentin Tarantino to create watchable videos. In fact, you don’t even need to splurge on a fancy camera — just a smartphone and the right tools. These tips will help you combine video and email effectively.

Why use video in your email marketing strategy

Let’s face it: There are dozens of ways you can jazz up your marketing emails, and many of them take less effort than filming videos. But there are a few reasons why video marketing is one of the hottest digital trends. 

For starters, video emails help your brand stand out in crowded inboxes. While social media videos are the new normal, many companies haven’t yet branched out to video email marketing. Even short clips can grab attention — especially for mobile users, who are already primed to watch short-form video. 

Plus, videos can build stronger customer relationships. By giving people a face to put to the name, you encourage them to engage on a more personal level. People are also more likely to trust Jeff, the guy who films hilarious product demos, than a long written guide. 

You’ve also got a lot more room for creative storytelling. Instead of writing a paragraph about how great your hiking gear is, show someone testing it out on a rainy weekend. Or record a skit with your team solving a common client problem. Add a little humor or dramatic flair for even more engagement. Everyone loves a blooper reel. 

Repurposing your existing video content

By this point, you’re probably eager to experiment with these video email marketing examples. But don’t start brainstorming scripts yet. You may already have a stash of videos you can mine for your campaigns. 

Look for content that your subscribers will find useful, such as: 

• Customer interviews and testimonials 
• Instagram Reels and other social media videos with high engagement 
• Footage from a community event or an in-person product launch 
• Product demos 
• Webinars about trending topics, like sustainable packaging or the latest cosmetics craze  

Repurpose this content into bite-sized pieces of, say, one to five minutes. This could be an inspiring anecdote from a webinar speaker or a snippet from a testimonial. Consider adding a quick intro slide for context. 

Sharing the same videos through social media and email is another valid strategy. But save it for content that your subscribers will find truly meaningful, not silly TikToks. Otherwise, they might get tired of seeing the same videos in multiple places. 

Technical implementation made simple

The easiest way to share this type of content is to use your email service provider along with a video platform. 

After creating your video, upload it to YouTube or another video hosting platform. Some email providers are also compatible with Shopify, which has an online video tool to help you create and distribute product videos.

In Constant Contact, go to your email editing tools and drag a video block where you want it in your message. It will automatically select a thumbnail when you insert the video URL, but you can also create one manually. Pick a still image that teases the video and makes audiences want to see more. A pet store, for instance, might choose a close-up of an adorable corgi puppy. 

Many people read emails on their phones, so keep your videos short and snappy. You should also avoid spammy language, such as “FREE” and “Watch now!!!” The last thing you want is for your lovingly crafted email to get banished to junk folders.

Real-world video email marketing examples by industry

Mix and match these video ideas for your next campaign. 

E-commerce and retail examples

For retailers, the best video marketing email examples help nudge customers to make a purchase. 

Product unboxing and styling videos are an easy way to get started. Show customers three ways to wear a snazzy jacket. You can also preview seasonal collections, such as a fall fashion line. Or send a post-purchase email thanking them for their purchase and showing them how to get the most out of it.

When people abandon their carts, send a follow-up video reminding them about your products’ fabulous features. A short video compilation of reviews and testimonials can also sway hesitant buyers.

B2B and professional services examples

In the B2B industry, video email marketing is more of a long game. Use your messages to build relationships and trust instead of pushing quick sales.

Give your leadership team the mic for expert videos. This could be as simple as sharing hard-won professional wisdom or commentary on a new trend. When viewers can put a face to the knowledge, they’ll trust it more. 

Video gives more weight to case studies, too. Show viewers how your team solved a tricky problem, and interview the client about how it helped you. You can also use this format to recap webinars — “five takeaways from Friday’s chat” — and send follow-up resources. 

Use this opportunity to introduce your team, too. A quick day-in-the-life video or employee spotlight will make customers feel more comfortable getting in touch. After all, they’re not talking to a random sales rep — they’re chatting with Sarah, the friendly woman who brings her dog to work. 

Service-based business applications 

New customers don’t always know what to expect when scheduling services. Demystify the process by filming an explanation of how your offer works. For example, viewers may enjoy following along as a client gets an acupuncture treatment, or seeing exactly what to expect from a carpet cleaning business.

A FAQ series will also help people feel more confident. Include an explicit invitation to schedule an appointment in every video. 

You can also use this format to show off your work. Film before and after videos to flaunt your expert hairstyling or kitchen renovating skills. Video client testimonials also make a huge impact on potential buyers for service-based businesses — seeing how satisfied other customers are can give them that final push to hit the “buy” button. 

Tools and platforms for video email marketing

With the right software, you’ll be a master of these video email marketing examples in no time. 

Choosing the right video email marketing platform 

Theoretically, you could copy and paste a video link into any email client. But that can look sloppy. Plus, subscribers may skip right over it without a thumbnail. 

Look for an email provider with built-in video tools. Constant Contact lets you customize thumbnails, add dynamic content blocks, and more. These features might seem minor, but they can boost engagement. 

Pricing is another key factor. Choose a platform that won’t strain your budget and offers different tiers of features. That way, you only pay for what you need. 

Of course, it should also be compatible with the rest of your tech stack. Constant Contact has integrations with more than 300 popular tools and platforms including Canva, which is great for creating polished videos.

Video creation tools for small businesses 

Okay, so you’ve got a few video ideas brewing, and you’re ready to hop into the director’s chair. For most content, you’ll only need a smartphone with a decent camera.

Film your videos vertically if you plan to repurpose them for social media. TikTok viewers, for instance, may not bother to rotate their phones for a horizontal video. You should also try a gimbal to stabilize the camera. Otherwise, viewers might feel like they’re watching a found footage horror movie. 

Consider filming your videos in batches to save time. It’s much easier to convince a team member to record three videos in an afternoon than to keep interrupting their work. Tools like Canva can also speed up the production process with pre-made templates. 

Once you’ve gathered your footage, edit it with accessible platforms like Adobe Express or Microsoft Clipchamp. Some software even has AI tools for faster editing. 

Getting started: Your first video email campaign 

Ready to step up your next campaign? Use these tips to get the most out of your VEM. 

Planning your video email strategy

Follow this checklist to build your campaign: 

• Set goals. Do you want to boost open rates? Encourage more people to schedule appointments? Use these objectives to decide which videos to film. 
• Research your audience’s preferences. Gen Z may love TikTok sound effects and skits, while older professionals would rather watch an interview with a thought leader. 
• Plan your videos with loose scripts. But feel free to improvise once the camera starts rolling. People often prefer authentic videos over glossy, scripted ones.
• Give yourself enough time to rehearse, record, and edit. Even one-minute videos may take a few hours.
• Collect data to measure progress. Open rates and click-through rates can help you see if you’re on the right track.

Creating your first video email 

Don’t try to record a feature film for your first attempt. Start small with a short video that won’t require much editing. For example, a casual day-in-the-life video with a few scene changes is easier than an elaborate product demo. Let your personality shine through, and focus on the basics like good lighting. 

Use a platform like Constant Contact to add your finished video to an email. Put the video near the top if it’s the main focus. If it’s just a helpful resource, it can go at the bottom. And always test your message. Make sure the video looks good on different devices and loads correctly. 

How to use these video email marketing examples in your campaigns

Try adding videos throughout your campaigns. If you’re launching a new product, send a sneak peek, then follow up with a demo. Keep gathering data to see what hooks your audience, and tweak your next videos to get the most views. 

Transform your email marketing with video

Email and video marketing are a natural pairing. Together, they can boost conversions and help customers get up close and personal with your brand.

Based on your goals, pick two or three of these video email marketing examples to experiment with. If you want to grow sales, try product demos and customer testimonials. Over time, you can dabble in new formats as your skills grow. 

Ready to debut your masterpiece? Constant Contact makes it easy to insert videos into emails. Looking for more proven marketing strategies to try? Check out our marketing advice blog for actionable tips and step-by-step guides to grow your business..