Online beauty is booming, and it’s not just big brands that are getting in on the $532 billion dollar industry. Small brands with a focus on a single product (artisanally made soaps or niche lines of makeup) account for more and more of the beauty industry. If you’re a beauty entrepreneur, you need a website to get your beauty supply shop in on this action.

No need to stress about how to start a beauty supply store (or having to code the site) — Constant Contact’s beauty website builder makes it possible to start your beauty store in less time than it takes to put on your going-out makeup. 

If you’re wondering how to start a beauty supply store, look no further. This guide breaks the process into five easy steps.

As soon as you’ve taken these steps, your beauty supply store business will be ready for launch.

We make it easy to get new clients and repeat business with all the marketing tools you need for your nails, hair, skin, or personal care business.

1. Develop your online beauty supply store theme

As you begin your online beauty store journey, start by identifying your store’s unique voice or the specific demand your business will serve. This important step will inform every other decision, from picking a name for your store to designing your logo and site. As a beauty enthusiast, you already have a unique taste. Ask yourself the following questions to envision how you can communicate it to your customers:

  • Who is your target audience? Are your products towards Gen Z or Gen X? Are your potential customers excited about Coachella, or about composting your packaging? The look and feel of your store should appeal to your target demographic. 
  • What’s your brand identity? Do you want your customers to turn to your social media feeds for pure beauty inspiration, irreverent posts, or your authoritative explanation of active ingredients in your beauty products?
  • What’s your focus? Are you interested in selling a full line of natural hair or skincare products, a single perfect pink lip gloss, or nail care products and polishes? Keeping your beauty salon product line small, to begin with, can help develop a niche brand, but you want to leave room for growth, too.

As you get a clearer sense of your store’s focus, you’ll be able to come up with a short, catchy name that sums up what you’re offering. With the name in mind, you’ll have developed your brand.

This brand will then influence everything from your selling angle to the logo. Speaking of…

Once you’ve honed your brand and chosen a name for your store, you’re ready to create a shop logo.

As a beauty entrepreneur, you have a clear vision and great taste — similarly, you know when graphic design is done well, despite not having the know-how yourself. Constant Contact’s logo maker makes it easy to create and customize a logo for your beauty store. Just enter your name and start scrolling through hundreds of beauty-related designs.

Choose a few of your favorites, and experiment with fonts, images, and colors to arrive at a logo that matches your vibe. This high-definition image is ready for use on your website, and on:

  • Social media channels
  • Your products
  • Your packaging
  • Your business cards
  • Your newsletter 

Plus, with your logo squared away, you’re ready to start building your site.

2. Design and build your platform

Even without any coding skills, you can combine your aesthetic taste with Constant Contact’s website creation tools to create a site that reflects your brand’s unique look and feel.

Using the beauty website builder, look through potential site templates. Once you’ve found the one you like, try selecting a header image for your home page. A good header image for your beauty store could include:

  • A model made up with your beauty products
  • A flat lay photograph of the products themselves
  • A picture of botanical ingredients used in your products
  • A photograph that speaks to your brand identity

Customize your template

After you’ve chosen a header image, you can begin customizing your site.

Choose a color scheme

Your logo and header image may give you a clear sense of your color scheme. Build on the colors in these images to customize your template further.

To keep your color scheme clear and easy-to-read, use the site builder’s smart A.I. tools to experiment with header colors, background colors, textures, and link colors. As a beauty expert, you likely have a good eye for what makes a color “pop,” so pair a bright logo and header image with more neutral text, or vice versa.

Choose your fonts

Create page text and navigation text that compliments your logo. If you’re new to designing with type, you can follow a few general rules. Sans-serif fonts are easy on the eyes. This makes them a solid choice for any areas on your website that are text-heavy. It’s also a good idea to not populate your text with too many fonts. Three or fewer is a good amount. From there you can also use bold, italics, and other formating to further make titles and text pop.

Create content for your pages

Once you’ve established your site’s appearance, start filling its pages with content.

As you create your website, you’ll start with three central pages before you tackle the task of building your store:

  • Home page
  • About page
  • Contact page

As your brand grows in the beauty supply industry, you may want to create an FAQs page, a portfolio, and more. To begin with, though, focus on these three pages. (You can always add more later.)

The first impression: The Home page

Once you’ve chosen your header image, finish designing your Home page. For an online beauty store, be sure to:

  • Include a menu – While continuous scroll pages look great on some devices, they’re not ideal for stores, where finding the right product could take a lot of scrolling.
  • Incorporate text – Let the reader know what they can expect from your store. Be sure to:
  • Include a short description of your brand, or even a few reviews and testimonials. Try to aim for less than 300 words of text, and even less if you’re going for a minimalist approach. 
  • Make sure all the text appears before a visitor has to scroll.
  • Include a “call to action” (CTA): a button or link to show where users can find your newest product or browse your entire line.

See behind “the curtain” with the About page

When you developed your beauty brand, you spent time considering what’s unique about the products and approach you offer. Use your About page to put this into writing, and improve your search rankings in the process.

How? Marketers call the process of boosting your web page in search engine results: search engine optimization (SEO). To optimize your About page:

  • Write at least 300 words
  • Include keywords or questions your customers might search for, especially if they’re something only your small brand can offer: “handcrafted soap,” “Hawaii-made,” “Sephora alternative small business,” etc.

When you’ve finished writing your 300 words, continue the website SEO optimization process: 

  • Click the “preferences” widget for the page
  • Switch from “Settings” to “SEO”
  • Add a short description of your About page as a whole, including those keywords and questions
  • Inspect the Google search results preview to make sure your description reads the way you want it to

Tip: you can use this SEO optimization process on any page, not just your About page.

Let your customers reach out with the Contact page

As your customers shop for cosmetics, hair salon products, and nail care, they may have questions. Potentially about your products and shipping, or they may even have supply distributor or PR inquiries. To make sure interested parties can get in touch with your supply shop, include:

  • Social media links (Facebook and Instagram)
  • How to get in touch via email (you may choose to include a form directly in your page)
  • A contact email
  • An address and phone number if appropriate

3. Choose the right domain name for your new website

Your domain name sets the stage for your customers’ experience with your store. To create a successful debut, choose a name closely tied to the text on your logo.

If your store shares its name with other businesses, add a few words related to your location (city or state) at the end of your name. A beauty supply online store called Electric Red, for example, could consider domain names like:


If you’re an ecommerce store without a physical location, you might hesitate to use the above domain tip. With Constant Contact, there’s another solution: use the website builder to search for domain name endings beyond .com, .org, and .net. Great options for your beauty store might be:

  • .us
  • .buzz
  • .design
  • .biz

Search your desired domain name and view the yearly price for each option. Once you’ve locked down your perfect match, and with your platform built out, all that’s left is to stock your store and start selling.

4. Stock your ecommerce store with your products (or services)

We said there were three essential pages for your new website. And that’s true — but you also need your store page! (This one is so essential we gave it its own section.)

In the days of internet yore, allowing users to shop your site meant having a shopping channel alongside a separate webpage. Today, Constant Contact makes it free to build your store inside your site. Once you create your online store, purchase any plan when you’re ready to publish. There is a low 1.5-3% transaction fee on sales (depending on your plan).

To try setting up your online store for free:

  1. Navigate to your Constant Contact home page
  2. Click “Store” in the left-hand toolbar
  3. Click “Manage your store”
  4. Add your first item. Enter:
    • A title
    • A description
    • An image
  5. Fill out your store details. This includes your:
    • Business name
    • Address
    • Payment method
    • Store category

Congratulations! You now have an online beauty store. It will appear in your fully built website. Now, you can use Constant Contact’s tools to customize this page’s appearance on your site. In addition, add items, keep track of inventory, and view your sales analytics in your store portal.

With Constant Contact’s website builder, you can continue to change the appearance of your website and store as your inventory grows. 

5. Reach out and connect with your customers

As a small business, you need ways to connect with past and future customers to let them know about sales and promotions, new products, and changes to your business. As a beauty brand, you know you need an active Instagram account and may even be considering YouTube MUA tutorials or a Twitter for engaging other beauty brands. But don’t sleep on the power of a store newsletter.

When you create your store on Constant Contact, you can set up your newsletter along with your site. Constant Contact’s newsletter integration automatically adds every customer who makes a purchase to your contact list. Then, you can retarget these customers through your newsletter promotions. In addition, you can:

  • Integrate existing Constant Contact email newsletters with your new website
  • Manually add a list of contacts from another source to your new newsletter
  • Encourage new users to subscribe with a call to action in the form of a pop-up or “subscribe” button on your home page.

With a fully populated contact list, you’re ready to run your new store’s opening sale.

Start making sales with your online beauty store

Constant Contact’s A.I.-driven website builder makes it easy to start your ecommerce beauty website. Our smart database can help you to create a logo and design a sales channel as stunning as your products. Once you’ve added your items, you’re ready to launch.

It seems worth the trouble now, doesn’t it? To start an online beauty supply store, all you have to do is:

  • Use the website builder to create your website
  • Add content to your three main pages
  • Create your sales channel and starting posting products

From there, your store starts to do the work for you, from making sure your site shows up in search engines to collecting email addresses so you can reach out to contacts with a newsletter. With Constant Contact’s online marketing tools, you can sit back and watch your online beauty store grow on the pathway to wealth.

Try Our Website Builder

Get a custom-designed site in just minutes with our intelligent website builder. You can use the tool and see what your website would look like for free. If you like your site, sign up for Constant Contact to make it live and share it with the world!