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Suzanne Wentley

Suzanne Wentley

A professional writer and marketing consultant for more than 20 years, Suzanne Wentley has helped government agencies, nonprofits, and businesses share their message and help communities worldwide. She’s passionate about childcare services and making sure every family has a house to call home.

Posts by Suzanne

Email Marketing

What Is a Triggered Email?

As a business owner, you know that quality marketing takes a lot of effort and time you might not have a lot of — so you want to find Read More >>

Suzanne Wentley

Small Biz Marketing

How Does Community Outreach Support Business Growth?

Many entrepreneurs think that the community should be supporting their business when, in reality, it’s a mutually beneficial feedback Read More >>

Suzanne Wentley

Business woman creating a sales email template

Email Marketing

How to Make an Effective Sales Email Template: Best Practices

If time is money, it’s a waste of both to reinvent the wheel by creating a new email from scratch whenever you want to connect with a Read More >>

Suzanne Wentley

Email Marketing

No-Reply Email: Why It’s Bad for Business & How to Avoid It

There’s nothing that grinds my gears more than a no-reply email, and there’s a reason why no-replies end up hurting the customer Read More >>

Suzanne Wentley

Measure digital marketing blog thumbnail

Small Biz Marketing

Top 10 Marketing KPI Metrics You Should Track

In a way, digital marketing is like falling in love. You must always be asking: “What have you done for me lately?” It’s Read More >>

Suzanne Wentley

Small Biz Marketing

How to Start a Blog for Your Business

There’s a reason why every company of a certain size has a blog, and it’s the same reason why every company should have one: Read More >>

Suzanne Wentley

Email Marketing

Email Tracking for Your Business: A Beginner’s Guide

It’s an exciting day when you’re ready to send the first email to your company’s customers. As a business owner, you’ve Read More >>

Suzanne Wentley

Social Media Marketing

Marketing With Instagram: Strategies for Boosting Customer Engagement

Here’s a secret: I had to set up screen time limits on my own phone because I loved scrolling Instagram so much. I’m not alone. By Read More >>

Suzanne Wentley

Email Marketing

Mastering Restaurant Email Marketing: A Comprehensive Guide

“Honey, want to eat out tonight?” If you have implemented a restaurant email marketing campaign, your restaurant will be Read More >>

Suzanne Wentley

Email Marketing

Newsletter vs. Blog: Is One Better than the Other?

For business owners who don’t happen to also be professional writers, content marketing can feel overwhelming. Take a blank page and add Read More >>

Suzanne Wentley

Small Biz Marketing

Achievable Goal-Setting Tips for Marketing Agencies

In 1960, psychologist Edwin Locke revealed his theory that just by setting goals, you can improve performance. The goal itself can serve Read More >>

Suzanne Wentley

Email Marketing

What is Email Deliverability?

Don’t check your email a second and listen: Even if you have a robust email marketing campaign that’s a foundational part of your Read More >>

Suzanne Wentley

Email Marketing

How to Write a Welcome Email: A Comprehensive Guide

Hello! Welcome to this blog post! While I wouldn’t necessarily recommend starting an email (or most blog posts) like this, Read More >>

Suzanne Wentley

Social Media Marketing

What Is Social Media Marketing? | A Guide to Getting Started

Social media is a powerfully effective business marketing platform to harness a larger audience and develop long-lasting relationships with Read More >>

Suzanne Wentley

Email Marketing

The Key to Effective Email Segmentation for Nonprofits

Nonprofit development and communications staff know how important — necessary, really — to maximize every method for connecting Read More >>

Suzanne Wentley

Online customer service tips blog thumbnail

Small Biz Marketing

Online Customer Service Tips and Best Practices for Improving Support

This is a simple tale of a pair of yoga pants — but with a goal of sharing valuable online customer service tips that will make your Read More >>

Suzanne Wentley

Social Media Marketing

A Beginner’s Guide to LinkedIn Groups for Your Business

I think of my LinkedIn news feed as the digital equivalent of attending a chamber of commerce networking breakfast — except I don’t Read More >>

Suzanne Wentley

Email Marketing

Email Buttons: How To Add Them and Why You Should Use Them

Sometimes, the sale is literally one click away. Like the other week, I received an email with an offer for tickets to see an orchestral Read More >>

Suzanne Wentley

businesswoman planning fall social media posts

Social Media Marketing

Finish Out The Fall With These Social Media Post Ideas for Your Business

I may be a little biased — but autumn is the best time of the year. It’s right before the holidays begin and it’s time for Read More >>

Suzanne Wentley

Social Media Marketing

Social Media 101 – Social Media Quickstarter Training

Get our latest social media resources delivered straight to your inbox. Subscribe to our Hints & Tips newsletter. No one’s Read More >>

Suzanne Wentley

Jessica Carroll

businesswoman creating a pinterest for business account

Social Media Marketing

How To Use Pinterest for Business Growth

I travel all the time — in fact, I’m writing now from an Airbnb in Las Palmas de Gran Canaria in Spain. I picked this island for Read More >>

Suzanne Wentley

Shop owners working on Facebook business page

Social Media Marketing

What Are the Benefits of a Facebook Business Page?

Even after years of marketing consultation, I didn’t understand the substantial benefits of a Facebook business page until I met Aaron Read More >>

Suzanne Wentley

Social Media Marketing

How to Create Impactful Shareable Content on Social Media

It can feel like magic for digital marketers when a single post goes viral. When you hit the mark without a clear plan, maybe something Read More >>

Suzanne Wentley

Small Biz Marketing

Restaurant Marketing Ideas: Strategies for Increasing Sales

As a foodie and a traveler, I’m always tucking into dishes at new restaurants. As a marketing consultant, I know the restaurant marketing Read More >>

Suzanne Wentley

Social Media Marketing

Social Media Automation: How It Works and Why It’s Important

There’s a reality that most business owners don’t realize until they start a social marketing campaign: It takes a lot of time. A Read More >>

Suzanne Wentley

Small Biz Marketing

How to Use CRM Metrics to Measure Business Success

As a business owner, you already know how important it is to foster strong customer relationships. It’s almost as strong as I felt during Read More >>

Suzanne Wentley

Email Marketing

How to Write an Event Follow-Up Email That Drives Results

Congratulations! Your event was a big success, with more people buying tickets than expected. The raffle table was buzzing, and everyone left Read More >>

Suzanne Wentley

Man on phone with coffee cup thumbnail image

Social Media Marketing

How to Find Hashtags to Boost Your Social Media Presence

If you’re old enough, you may know the common hashtag symbol by its other names. In its rotary phone days, the symbol of four Read More >>

Suzanne Wentley

Fundraising race event, running event thumbnail image

Small Biz Marketing

How to Unleash Your Creativity in Fundraising Events

When I started working at a nonprofit, the fundraising events calendar had the same, tired events they held repeatedly: the fancy gala, golf Read More >>

Suzanne Wentley

Small Biz Marketing,Uncategorized

When to Rebrand Your Business: 10 Signs It’s Time for Change

My friend Tara is a successful small business owner, but explaining her business takes a little … well, explanation. If nothing else, Read More >>

Suzanne Wentley

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